E-commerce
Zepto and Swiggy Instamart, quick-commerce firms, make a splash with a record-breaking Holi celebration.
Over the long weekend, Holi joy spread online as quick-commerce platforms like Zomato’s Blinkit, Zepto, and Swiggy Instamart witnessed a surge in sales. With a focus on Holi essentials such as color (gulaal), sweets, pichkaris, and flowers, these platforms were on track to report record orders, as indicated by Monday evening trends. Additionally, adjacent categories like white t-shirts and coconut oil also experienced a significant increase in demand, according to executives at quick-commerce firms. Swiggy Instamart was projected to surpass 700,000 orders in a single day, while Zepto was poised to achieve over 600,000 orders, both marking record highs.