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Food delivery and quick commerce giant Swiggy is launching a standalone app for Instamart as it doubles down on an app ecosystem strategy.
“The positive reception in new cities and categories suggests Instamart could achieve far greater user adoption, going well beyond 100 million users. Instamart will remain a key offering within the Swiggy app, helping us amass the cross-pollination benefits of a unified app,” noted Sriharsha Majety, MD and Group CEO, Swiggy, in an exchange filing.
“The standalone app will be an add-on, augmenting our reach by meeting consumers where they are, and ensuring we continue delivering the best possible experience in the category,” he added.
This comes after insights that quick commerce growth is on track to surpass food delivery in both scale and penetration, added Majety.
This move is another addition to Swiggy’s growing fleet of standalone apps, which witnessed recent additions with Snacc- a food delivery app and Pyng– a professional services marketplace. Swiggy already had standalone apps for Dineout and D2C marketplace Minis, which were also available as a feature in the unified app.
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