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India has become the largest market for Meta AI usage: CFO Susan Li

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Facebookparent Meta’s Chief Financial Officer Susan Li said that India has become its largest market for Meta AI usage.

“People have used Meta AI for billions of queries since we first introduced it. We are seeing particularly promising signs on WhatsApp in terms of retention and engagement,” said Li, during the second quarter earnings call.

However, she did not cite any specific usage data pertaining to India.

The social media company launched its artificial intelligence (AI) assistant—Meta AI—in India on WhatsApp, Facebook, Messenger, and Instagram, in June this year.

Meta AI is on track to achieve the company’s goal of becoming the “most used AI assistant” by the end of the year, according to Meta Founder and Chief Executive Officer, Mark Zuckerberg.

Zuckerberg believes that, in the future, every business will have an AI agent for customer interaction, just like it has a website, social media presence, and an email address.

Meanwhile, Zuckerberg pointed out that Threads—the social media firm’s newest platform—is about to hit 200 million monthly active users. Threads was launched last year to take on Elon Musk-owned X, formerly Twitter.

Meanwhile, Meta said the community across its family of apps continues to grow. About 3.27 billion people used at least one of its apps daily in June, 7% year over year.

The Facebook and Instagram parent saw a 21.6% growth in its advertising revenue—its main revenue source—which increased to $38.3 billion from $31.5 billion in Q2 FY23. The revenue of the total family of apps touched $38.7 billion; this includes advertising revenue.

Meta reported a surge in both revenue and profit for the second quarter of 2024, marking the second-highest figures in nine quarters, driven by sustained digital ad spending. Its stock rose about 7% during after-hours trading.

The social media company achieved its fourth consecutive quarter of revenue growth exceeding 20%, with Q2 revenue rising 22.1% to $39.1 billion from $32 billion in the same period last year. Its net profit in the quarter rose 73% to $13.5 billion from $7.8 billion in the year-ago period.

“We have seen healthy global advertising demand on our platform. We are delivering ongoing ad performance improvements, which again we feel like is a result of many, many quarters of effort that have accrued and will continue to accrue value to our platform,” Li said.

Li added that, in Q2, Meta observed strong revenue growth across regions and industries, particularly from smaller advertisers, and it expects this trend to continue into Q3. 

The firm expects Q3 total revenue to be in the range of $38.5 billion to $41 billion. In the same period last year, revenue stood at $34.1 billion. A midpoint of the forecast, $39.75 billion, would signify a 16.6% year-over-year growth.

Prioritising AI

“The big theme right now is of course AI,” the Meta chief said, speaking about what AI means for Meta’s family of apps and core business, what new AI experiences and opportunities the firm sees, and how AI is shaping its metaverse work.

“Across Facebook and Instagram, advances in AI continue to improve the quality of recommendations and drive engagement,” Zuckerberg noted, adding, “AI is also going to significantly evolve our services for advertisers in some exciting ways.”

Meta has been expanding its Llama family of foundation models, including the first frontier-level open-source model, as well as new and industry-leading small and medium-sized models. Last week, the company released its largest open-source AI model—Llama 3.1 with 405 billion parameters.

“We are going to look back at Llama 3.1 as an inflection point in the industry where open-source AI started to become the industry standard, just like Linux is,” remarked Zuckerberg.

The California-based company is also figuring out the right level of infra capacity to support training more and more advanced models. It has already started to work on Llama 4—which Meta is aiming to be the most advanced in the industry next year, as per the CEO.

“We are planning for the compute clusters and data we’ll need for the next several years. The amount of compute needed to train Llama 4 will likely be almost 10x more than what we used to train Llama 3, and future models will continue to grow beyond that,” Zuckerberg noted.

“It’s hard to predict how this will trend multiple generations out into the future, but at this point, I’d rather risk building capacity before it is needed, rather than too late, given the long lead times for spinning up new infra projects,” he added.

Rising capex

Meta’s capital expenditure for the second quarter was $8.5 billion, driven by investments in servers, data centres, and network infrastructure.

The company expects full-year 2024 capital expenditure to be in the range of $37 billion to $40 billion, updated from its prior outlook of $35 billion to $40 billion.

“While we continue to refine our plans for next year, we currently expect significant capex growth in 2025 as we invest to support our AI research and our product development efforts,” Li explained.

The rising capex trend mirrors other Big Tech firms such as Microsoft and Alphabet. Microsoft plans to increase its infrastructure investments, with FY25 capital expenditures expected to surpass FY24 levels. Similarly, Alphabet anticipates its quarterly capex to remain at or above $12 billion throughout the year to support its technical infrastructure.

AI shaping metaverse

Apart from Meta’s endeavours in AI, another area of long-term focus is the metaverse—an immersive digital realm—where it has been making significant investments ever since 2021 when Facebook rebranded to Meta.

“A few years ago I would have predicted that holographic AR would be possible before smart AI, but now it looks like those technologies will actually be ready in the opposite order,” Zuckerberg said, adding that Meta is well-positioned for that because of the investments in Reality Labs that it has already made.

“Ray-Ban Meta glasses continue to be a bigger hit sooner than we expected, thanks in part to AI,” he noted.

Meta is hosting its annual Connect conference on September 25, where it plans to have lots of updates around its AI and metaverse work.

Reality Labs, which works on virtual reality and augmented reality gadgets and Meta’s metaverse vision, posted $353 million in revenue in Q2, up 28% driven by Quest headset sales. The unit’s operating loss stood at $4.5 billion.

Li said the company continues to expect the unit’s 2024 operating losses to increase year over year due to ongoing product development efforts and investments to further scale its ecosystem.

Reality Labs’ expenses were $4.8 billion, up 21% year over year, driven mainly by higher headcount-related expenses and inventory costs, Li explained.

The social media giant ended the second quarter with 70,799 employees, down 1% from a year ago.

“We continue to be disciplined about where we are allocating new headcount to ensure that it’s really focused on our core company priorities, but we are also working down a prior hiring underrun … I do expect that we will end 2024 with in-seat reported headcount that is meaningfully higher than where we ended 2023,” Li noted.

Meta expects full-year 2024 total expenses to be between $96 billion and $99 billion, unchanged from its prior outlook.





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Trent Q2 profit grows 47% to Rs 335 Cr; sales jumps 39.3%

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Tata Group retail firm Trent on Thursday reported a 46.9% growth in its consolidated net profit to Rs 335.06 crore for the second quarter ended September 2024.

The company had posted a consolidated net profit of Rs 228.06 crore a year ago, according to a regulatory filing from Trent, which operates retail stores under brands like Westside, Zudio, and Star.

Its consolidated revenue from operations increased 39.37% to Rs 4,156.67 crore during the quarter under review. It was Rs 2,982.42 crore in the year-ago period, it added.

Trent’s total expenses rose 48.49% to Rs 3,743.61 crore in the September quarter.

As of September 30, Trent was operating 226 Westside, 577 Zudio and 28 stores across other lifestyle concepts, the company said in an earning statement.

“During the quarter, we opened 7 Westside and 34 Zudio stores (including 1 in Dubai) across 27 cities. We also consolidated 9 Westside and 16 Zudio stores,” it added.

Its Chairman Noel N Tata said: “Consumer sentiment has remained relatively muted. This coupled with seasonality has meant that retail businesses have faced headwinds. In the foregoing context, the team has delivered strong results across brands, concepts, categories and channels in Q2”.

Shares of Trent Ltd on Thursday settled at Rs 6,498.45 on BSE, down 6.54% from the previous close.





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India’s QR soundbox boom: how merchant acquirers can ride the offline payment wave

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UPI account par 18 rupay prapt hue” or “Rs 18 has been deposited to your UPI account.” Just when it seemed like India’s digital payments journey had reached its peak, QR codes paired with soundboxes emerged, showing us that we have only begun.

The familiar chime of these soundboxes now unites millions of UPI users across the country. Together, soundboxes and QR codes offer seamless, real-time payment confirmations, which makes them indispensable resources for merchants.

Why QR-based soundboxes work in India

The adoption of QR codes is rapidly expanding over conventional Point of Sale (PoS) devices, not only in Tier I cities, but also in Tier II, Tier III, and rural areas. In fact, QR code deployment increased by 34% in FY24 to over 350 million. PWC attributes the shift to factors such as high rental costs, MDR (merchant discount rates), and the operational complexity of maintaining PoS machines.

The low cost of QR payment acceptance has also compounded challenges. Merchants may use QR codes from different providers. For merchant acquirers, this translates into higher incidence of churn and an escalation in the overall cost of acquisition, as they invest in both technology and on-the-ground sales efforts. 

Hence, QR paired with soundboxes present an opportunity to strengthen merchant loyalty in offline acquisition. Instead of standalone QRs, merchants increasingly prefer QR paired with Soundboxes, as instant and reliable payment confirmations are essential — particularly for those with high foot traffic. Consider a busy sweets shop in Delhi during the holiday season. Now, sellers don’t have to wait for confirmations of UPI payments, which might lead to delays. These devices simplify the process for both customers and merchants by providing real-time, audible payment confirmation. Additionally, it also provides an additional level of security by diminishing the possibility of non-payments and fraud at checkout.

The game changer in offline merchant acquisition

According to a recent Cognitive Market Research report, India’s merchant acquiring market reached $611.21 million in 2024 and projected to grow at a CAGR of 12% between 2024-2031, driven by regulatory support. Another report by Kearney highlights that retail digital payments is expected to double, from $3.6 trillion in FY24 to $7 trillion by FY30.

As this growth unfolds, the challenge for acquirers—both banks and merchant aggregators — will be how they capture this opportunity. Given the operationally intensive nature of the business scaling profitably is far from simple. For example, if an acquirer wants to offer Soundboxes to its merchants, they need a reliable device vendor, manage inventory, across remote merchant locations nationwide, partner with logistics providers for shipment, test every dispatched unit, and establish merchant support operations. Setting up this infrastructure could delay their go-to-market, increasing the risk of losing merchant-led businesses to competitors. The traditional ‘do-it- yourself’ model, where acquirers handle everything from merchant acquisition to backend operations, is increasingly unsustainable and non-core to a merchant acquirer’s business.

Offline Payments as a Service (PaaS) simplify payment operations for acquirers by handling the entire merchant and transaction lifecycle. This includes onboarding, device management, and transaction processing. By integrating business and tech operations with advanced payment software, PaaS solutions allow acquirers to focus on strategic growth rather than operational complexities.

Through a managed services model, acquirers can significantly reduce merchant acquisition costs by digitizing the onboarding process and streamlining due diligence. They also handle device logistics, including shipping, inventory, and support. For example, a merchant in a remote rural area needing assistance with a device like SoundBox receives instant support through the managed services provider, who ensures resolution within contracted service levels, supporting uninterrupted business for the merchant.

Additionally, a dedicated UPI Switch for merchant transactions can help acquirers process transaction volumes. A dedicated switch can reduce load on the UPI switch, ensuring smooth, efficient management of growing transaction volumes and delivering a seamless payment experience. PaaS also provides value added services such as recon /dispute and complaints management, helping acquires to promote stickiness among merchants.

Scan and pay

P2M (person-to-merchant) payments, which comprise 60% of UPI transactions, offer a substantial opportunity for expansion, particularly in non-metropolitan regions. This potential is aligned with the government’s and RBI’s commitment to promoting financial inclusion. 

From your neighbourhood vegetable vendor to the supermarket in your locality, we are seeing or rather hearing soundboxes buzzing everywhere. It’s an example of how offline merchants are keen to embrace digital solutions that simplify their transaction processes. The combination of QR codes and soundbox technology has emerged as a standout innovation in this space and PwC’s projects that 54 million such devices will be deployed by FY29.

As a new operating model, PaaS will help acquirers drive their go-to-market strategies and strengthening their market presence while reducing capital expenditure significantly. By streamlining operations and offering scalable solutions, PaaS not only supports business growth but also fosters a more inclusive financial ecosystem that benefits all stakeholders.

(Deepak Chand Thakur is the CEO & Co-founder of NPST)

(Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the views of YourStory.)





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Prabhuji snack maker Haldiram Bhujiawala raises Rs 235 Cr

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Kolkata-based packaged snack company Haldiram Bhujiawala has raised Rs 235 crore through a private placement from Pantomath’s Bharat Value Fund (BVF) for a minority stake. 

The snacks maker, which retails under the ‘Prabhuji’ brand, registered a revenue of Rs 473 crore for FY23 while profits declined to Rs 1.7 crore for the year, according to data sourced from research platform Tracxn. 

The company was established in 1992 by Manish Agarwal and Prabhu Shankar Agarwal and retails Haldiram’s Prabhuji and internet-first brand, Prabhuji Online. It has a portfolio of over 100 SKUs, with strong recognition in the Eastern and North Eastern markets. It also operates quick service restaurants in West Bengal and other North Eastern states. 

“In the last 60+ years, we have cultivated a loyal customer base by offering delectable snacks and sweets. Our company has been a trendsetter, revolutionizing food habits and tastes of India,” said Manish Agarwal, Managing Director of Haldiram Bhujiawala in a statement.

He added, “Leveraging our industry insights alongside BVF’s support, we are strategically positioned to enhance shareholder value and drive growth. This partnership lays a solid foundation for generating long-term economic benefits, ensuring a prosperous future for all stakeholders.”

The snack maker competes in a market dominated by larger players like Nagpur-based Haldiram, Annapurna Snacks, and others. Haldiram Bhujiawala claims to have a distribution network of approximately 2000 distributors servicing over two lakh retailers across West Bengal, Bihar, Jharkhand, and North East India. It also operates 19 retail outlets and 60 franchise stores. 

The snacks market is estimated to be a Rs 42,600 crore market by FY24, with a CAGR (Compound Annual Growth Rate) of 11%, dominated by packaged snack makers, according to data shared in the statement.

“We are pleased to partner with Haldiram Bhujiawala Limited. With over six decades of market insight since its founding as a proprietorship in 1958, the company has a deep understanding of consumer behaviour and market trends,” said Madhu Lunawat, CIO of BHarat Value Fund. 

He added, “The new generation’s sharp focus on the modern brand, ‘Prabhuji,’ is particularly noteworthy. We are highly optimistic about the food, FMCG, and consumer goods sectors, and Haldiram is well-positioned to achieve substantial growth in the years ahead.”

This marks BVF’s sixth overall investment in the mid-market segment, backing profitable growth companies. It had also recently backed Millenium Babycares, maker of the flagship brand Bumtum.





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