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Unicommerce records 16% growth in clients’ order volume during mid-year online sales

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IPO-bound SaaS platform Unicommerce has recorded a 16% jump in clients’ order volumes processed through its platform during mid-year online sales on a year-on-year basis, the company said on Monday.

The company said that volume growth was accompanied by an upward trend in gross merchandise value, which grew 19% year-on-year in 2024, over 2023.

Analysis of orders processed through the Unicommerce platform shows that customers cashed in on the mid-year sales offers extended by multiple marketplaces with 16% order volume growth during the week-long sale period between 19th-25th of July 2024.

“This volume growth is in comparison to the 2023 mid-year sales that took place between July 14- 20 last year,” Unicommerce said.

Unicommerce provides software-as-a-service (SaaS) platform for end-to-end management of ecommerce operations for direct-to-consumer (D2C) brands, brand aggregators, traditionally offline brands, marketplaces, logistics players, and small and medium-sized businesses (SMBs) through a comprehensive suite of SaaS products.

The company serves e-commerce brands and retailers across several categories including Zivame, Fabindia, TCNS (W, Aurelia), Pharmeasy, WoW Skin Science, BoAT Lifestyle, Portronics, Emami, Cello, GNC and GOAT Brand Labs etc.

The SaaS firm found that consumers largely focussed on healthy products and nutraceuticals which led 78% on-year growth in the health and pharma segment during the sale period in 2024.

Categories including FMCG and agriculture and beauty, wellness & personal care also witnessed a on-year order volume growth of over 48% and 21% respectively during the sale period this year.

“The average order value in the electronics and home appliances category (excluding mobile phones) increased more than 24 per cent in 2024 sales, as compared to the sales in 2023,” Unicommerce said.

Trends analysed by Unicommerce indicate higher consumer spend on electronic items like RO and water purifiers, smart TV stabilisers, lunch boxes and water kettles etc.





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Hosteller raises Rs 48 Cr in Series A round led by V3

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Backpacker hostel brand The Hosteller has raised Rs 48 crore in a Series A funding round. V3 Ventures led the equity round, contributing Rs 32 crore, with Blacksoil providing an additional Rs 16 crore in venture debt.

Other key investors include Synergy Capital Partners, Unit e-Consulting, Real Time Angel Fund, and several high-profile investors like Harsh Shah from the Naman Group Family Office.

The investment will allow the company to strengthen its presence in cities like Rishikesh and Manali, while also expanding into new destinations across India.

“We aim to have 10,000 beds by March 2026 from the existing 2,500 beds. Backpacker hostels have become the go-to choice for GenZ and millennial travellers in the post-covid era. The fresh capital will not only accelerate our expansion but also help us acquire customers from the newer territories,” Pranav Dangi, Founder and CEO of The Hosteller, said in a statement.

“We noticed a change in the way GenZ travels–from saving up for 1 holiday a year to travelling every long weekend. And, The Hosteller fulfills this exact need. With a standardised, tech-first, budget-friendly option – the brand offers something truly unique to its customers. This makes us even more excited about the growth ahead. The Hosteller has demonstrated outstanding execution capabilities in the consumer and travel space,” Arjun Vaidya, Co-founder of V3 Ventures, said.

Hostel companies are significantly benefitting from the rise of digital nomadism, a trend that has reshaped the hospitality landscape. Digital nomadism refers to a lifestyle where individuals leverage technology to work remotely while traveling to various locations. This modern way of living allows people to combine work and travel, enabling them to explore new cultures and environments without being tied to a specific office or geographical location.

The Hosteller was founded by Pranav Dangi in 2014. It began with the vision of creating accessible and affordable backpacker hostels across India, aiming to cater to the needs of young travelers. Since its inception, The Hosteller has rapidly grown to become one of India’s largest self-operated backpacker hostel chain, with a presence in over 55 destinations across the country.





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Magenta Mobility’s FY24 revenue rises three fold, losses widen by 17.1%

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Magenta Mobility on Thursday reported a 199.5% jump in its full-year revenue to Rs 35.53 crore compared to Rs 11.86 crore in the previous year helped by a significant rise in its revenue from services.

The company provides a 100% electric fleet and AI and IoT-enabled fleet management and data analytics platform to optimise logistics operations and deliveries. Revenue from these services for the year ended March 31, 2024, increased to Rs 30.17 crore compared to Rs 10.15 crore in FY23.

However, the company reported a 17.1% increase in its loss for the period to Rs 46.44 crore as opposed to Rs 39.66 crore in FY23, bogged down by rising expenses during the year. The 109.1% rise in expenses to Rs 90.17 crore was primarily due to rising driver costs, employee benefit expenses, and finance costs.

Magenta Mobility appoints drivers on a contract basis to provide services to its customers, which it accounts as an expense. The drivers’ cost for FY24 increased to Rs 18.49 crore, compared to Rs 6.34 crore in FY23.

The rise in demand for the company’s fleet comes amidst a boom in the last-mile delivery sector in India owing to the rise of ecommerce and quick commerce players. Magenta Mobility caters to clients such as Flipkart and hyper-local delivery platform Dunzo, among others.

Founded in 2017 by Maxson Lewis and Darryl Dias, the company last raised $22 million in a Series A funding round from BP Venture and Morgan Stanley India Infrastructure-managed investment fund.





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Juspay cuts losses by 7.7% as revenue surges 49.6% in FY24

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Payments startup Juspay Technologies saw its losses narrowing in FY24 as revenue growth outpaced expenditure. It narrowed its total loss for the period to Rs 97.54 crore, down 7.76% from Rs 105.75 crore in FY23.

According to the consolidated financial statements accessed from the Registrar of Companies, the SoftBank-backed fintech firm’s revenue from operations surged 49.64% to Rs 319.32 crore, up from Rs 213.39 crore in FY23.

Juspay’s primary revenue source—payment platform integration fees—brought in Rs 286.52 crore. Additional operating revenue from services like product implementation and support added Rs 32.80 crore.

Total expenses rose by 29.52% to Rs 443.74 crore in FY24, compared to Rs 342.59 crore in the previous year. This increase was largely driven by employee benefit expenses, which saw a 41.73% jump to Rs 303.36 crore, while other expenses increased slightly over 3.56% to Rs 123.76 crore.

Juspay, founded in 2012 by Vimal Kumar and Ramanathan RV in Bengaluru, specialises in developing payment orchestration solutions that act as a technology layer over traditional payment gateways.

The Accel-backed startup has also developed Namma Yatri, a mobility app focusing on ride-hailing services, leveraging Juspay’s strengths in payments and open-source protocols. Namma Yatri is built on the Beckn Protocol and aligns with the Open Network for Digital Commerce (ONDC), aiming to provide low-cost ride-hailing options and open access to digital mobility services.

Recently, Juspay decided to spin off Namma Yatri as an independent entity to attract separate investors and scale further. In February, the company said it acquired LotusPay in an all-cash deal to strengthen its offerings to the BFSI segment and merchants.

LotusPay, founded in 2016, pioneered NACH Debit technology with cloud-based software for merchants and banks. Using NPCI’s NACH Debit, it facilitates recurring payments for loans, insurance, and subscriptions.





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