Namma Yatri launches cab service in Bengaluru

In its largest market, Bengaluru, ride-hailing company Namma Yatri has expanded its services to include cab-hailing, marking a significant shift from its previous focus on auto rickshaws. Namma Yatri, known for pioneering a daily subscription model as opposed to the commission-based model utilized by competitors like Ola and Uber, had initially concentrated on auto rickshaws in Bengaluru. However, it now features a distinct section on its app dedicated to booking cabs in the city. Additionally, Namma Yatri already provides cab rides in Kochi and Kolkata.

The decision to venture into cab services follows Namma Yatri’s separation from its former parent company, Justpay, and comes on the heels of a reported expansion plan announced on April 1st. The move also aligns with the broader trend observed in the industry, as both Ola and Uber have recently introduced subscription-based plans for auto-rickshaw drivers on their platforms. This strategic shift towards subscription-based models, akin to Namma Yatri’s approach, as well as that of Rapido, highlights a growing preference within the industry for alternative pricing structures beyond traditional booking fees or commissions.