Amazon collaborates with neighborhood stores to offer community New Year items.

In Kolkata, approximately 15,000 local shops spanning across Bengal have partnered with Amazon India to provide a diverse range of items essential for various community New Year celebrations. These items include fresh flowers, rangoli, and puja essentials necessary for rituals during festivities such as Poila Baisakh, Ugadi, Gudi Padwa, Bohag Bihu, and others.

Furthermore, not only shops specializing in traditional festival items, but also those selling home furnishings, kitchen appliances, personal care products, computers, and peripherals have joined Amazon for this occasion. The collaboration aims to cater to the diverse needs of customers during the New Year celebrations of different communities.

These local partner shops of the e-commerce giant are situated in prominent locations across Kolkata, Howrah, Durgapur, Nadia, Hooghly, and Kharagpur. Abhishek Jain, the head of local shops at Amazon India, assured that orders placed would be promptly delivered to customers.

The festivals such as Poila Baisakh, Ugadi, Gudi Padwa, Bohag Bihu, Maha Vishubha, and Sankranti are celebrated with great fervor in various regions. In Bengal, these New Year festivals are embraced by the respective communities residing in the state.

Jain further elaborated that this year, nearly 4,700 sellers are offering approximately 60,000 festival-themed products across India through Amazon’s platform. The company anticipates an increase in the number of sellers partnering with them, thereby enhancing the variety and accessibility of festival-related products for customers nationwide.