Startup
Quartr Design is leading the digital revolution in Tier II cities
Coimbatore-based Quartr Design, a prominent branding and digital technology agency founded in 2017, is on track to achieve a remarkable milestone of Rs 35 crore in revenue. The agency has established itself as a leader in the highly competitive landscape of Tier II cities, leveraging its founders’ rich experience in marketing, branding, and technology to deliver top-notch services to clients across various sectors.
The founders of Quartr Design, Vaishnavi Venkatesh, Kumar Subramaniam, and Vigneshwaran Pitchai, collectively bring 30+ years of experience from renowned companies like Zoho and Vakilsearch. Their diverse expertise enables the agency to provide comprehensive solutions tailored to the unique needs of its clients. Venkatesh, with a Master’s in Business Management & Entrepreneurship, along with Subramaniam and Pitchai, both holding engineering degrees, forms a dynamic leadership team.
Quartr Design specialises in a wide array of services, including Shopify development, performance marketing, branding, web and mobile application development, and recently added services like video production. With a growing team of over 60 members, the agency has expanded its operations beyond Coimbatore to Chennai, further cementing its presence in the digital landscape.
Recognised clients and diverse sectors
Quartr Design has an impressive portfolio of clients, including GRT, Freshworks, Deyga, TVS Group, and Aswin’s Sweets, among others. The agency caters to various sectors, such as skincare, health and wellness, clothing and accessories, and real estate, serving clients not only in India but also in the UAE, the US, and Australia. In Coimbatore, it is a leader in the digital space and uses innovation and quality to ensure the brand stands out in the Global Forum.
Achievements and milestones
In the last seven years, the agency has reached several significant milestones. It has successfully built a strong team and been instrumental in empowering numerous women entrepreneurs to run their businesses successfully. Quartr Design has helped three brands with relatively small teams reach over Rs 35 crore in annual turnover, showcasing its effectiveness in delivering results.
The agency has also earned recognition as Shopify experts, securing a place in the marketplace. It has aided in the acquisition of an Australian-based health and wellness brand Love Thy Oils, and launched a SaaS application in the Shopify marketplace. Quartr Design participated in the angel investment round for Chennai-based SaaS startup, Zepic, which successfully raised $2.1 million in pre-seed funding. Expanding its horizons, the company has also ventured into the D2C segment.
Client trust and quality commitment
Clients choose Quartr Design for its unwavering commitment to quality and skill. The agency prides itself on working as an integral part of the brands it serves, providing the comfort of an in-house team. Starting with a single service, Quartr Design has evolved into a 360-degree service provider, allowing clients to access all necessary services under one roof. Many clients work on a retainer basis, creating an environment conducive to continuous growth and analysis.
“Our journey has been one of resilience and growth, fuelled by our commitment to our clients’ success. We see ourselves as growth partners and believe that our clients’ achievements reflect our dedication and hard work,” Venkatesh says.
This ethos has been a cornerstone of the agency’s philosophy, fostering strong relationships with clients built on trust and transparency.
Strategic decisions and growth factors
The founders of Quartr Design embarked on this journey without external consultations, driven by a shared vision and trust in one another. The agency’s initial focus was on survival, with the founders relying on freelancing income to sustain their families in the first year. Despite these challenges, they never considered quitting and embraced every opportunity that came their way.
With diverse expertise in design, marketing, and technology, the co-founders recognised the importance of strategic financial decisions. Pitchai believes strongly in “prioritising cash flow and minimising asset investments”. “We’ve always maintained a positive financial position, ensuring timely payments to their team and reasonable payment terms for clients—this has helped a 200% YoY growth,” he says.
What’s in the future?
Quartr Design has ambitious plans to scale the brands it works with to reach Rs 100 crore in revenue. The agency is focused on strengthening its partnerships to expand services and exploring new verticals across the country. It also aims to grow its team to over 100 members within the next two years while continuously innovating in product development to support the D2C segment.
Quartr Design embodies the spirit of resilience, strategic growth, and an unwavering commitment to client success. With a portfolio that includes over 100 brands, such as Parachute, D’lecta, Texvalley, Kushals, Kanakavalli,Youneek Pro Science, and Darling Retail, the agency has made substantial contributions to its clients’ performance. Its dedication and passion have attracted prestigious partnerships with platforms like Shopify, Zepic, Freshworks, PayU, and Shopflo.
As Quartr Design approaches its Rs 35 crore revenue milestone, it stands as a testament to the potential of homegrown businesses in Tier II cities. The agency’s journey reflects the transformative power of creativity, collaboration, and unwavering commitment to excellence. With its sights set on the future, Quartr Design is poised to continue making significant strides in the branding and digital technology landscape, further solidifying its role as an industry leader.
Startup
PhysicsWallah’s losses widen FY24 as rising expenses overshadow 2.6X revenue growth
Edtech unicorn PhysicsWallah (PW) saw its losses widen significantly in FY 2023-24, fueled by a sharp rise in employee benefit costs and other expenditures, casting a shadow over a 2.6-fold increase in operating revenue.
The Noida-based company also revised its FY 2022-23 figures, now reporting a loss of Rs 84.1 crore, in contrast to the Rs 8.9 crore profit previously stated in its earlier consolidated financial statements.
The heavy losses come on the back of the edtech company’s rapid expansion over the past couple of years. PW, which initially focused on the test-prep segment, has rapidly diversified its educational offerings over the past few years to encompass everything—from school education to skills training—casting its learning net over a wide base of learners.
PW’s rapid expansion comes amid a turbulent period for BYJU’S, once the leading edtech platform and the poster child of the Indian startup ecosystem.
The Alakh Pandey-led firm reported a consolidated loss of Rs 1,131.3 crore in FY24, up 13.5X from Rs 84.1 crore recorded in the earlier fiscal period.
The reported losses were impacted by non-cash adjustments, such as Compulsorily Convertible Preference Shares (CCPS) amounting to Rs 756 crore, according to the company. This CCPS expense is recorded in relation to the buyback clause provided in the issued CCPS, based on the conversion of accounting standards from IGAAP to INDAS, it added.
After excluding the non-cash adjustment, the company’s actual cash losses come to approximately Rs 375 crore, up 4.4X.
The company had remained the only profitable edtech firm until FY22, while steadily growing its top line.
Its operating revenue surged 160.7%, touching Rs 1,940.4 crore in FY24 compared to Rs 744.3 crore in FY23, as per its recent consolidated financial statements.
The startup’s total income reached Rs 2,015.1 crore, up 160.8% increase year-on-year (YoY).
For context, BYJU’S surpassed the Rs 2,000 crore revenue mark in FY20 and Eruditus in FY23, while PW achieved this milestone in its fourth year of operations. BYJU’S was incorporated in 2011, Eruditus in 2010, and PW in 2020.
Meanwhile, the company’s expenses surged by 280.4% to Rs 3,279.1 crore in FY24 compared with Rs 862 crore in FY23.
The sharp rise in expenses was driven by employee benefits, the firm’s second-largest cost centre, which jumped to Rs 1,159 crore—a 180.9% YoY.
Its other expenses surged by 442.4% YoY to Rs 1,660 crore, including a significant increase in miscellaneous expenses, which rose by 755.9% to Rs 1,452.7 crore.
Interestingly, PW also reduced its advertising and promotional expenses by 39.9%, although these still accounted for the company’s second-largest expense, totalling Rs 37.3 crore in FY24 compared with Rs 62.1 crore in FY23.
PW has experienced impressive growth, however, sustainable growth and profitability are essential, and it must navigate its own challenges as it expands.
Earlier this year, PW Co-founder Prateek Maheshwari told YourStory that FY24 was the year of “growth,” while FY25 is the year of “sustainable growth,” as PW aims to return to a profitable path.
“We have bounced back this year, with the first two quarters being EBITDA profitable for the first time in our company’s history,” he added. EBITDA, or earnings before interest, taxes, depreciation and amortisation, is a measure of core operational efficiency.
While the profitability metric for FY25 cannot be determined due to the transition from I-GAAP to Ind-AS, this fiscal year is expected to be the highest in absolute EBITDA profitability since inception, according to Maheshwari.
I-GAAP (Indian Generally Accepted Accounting Principles) refers to the traditional accounting standards used in the country, while Ind-AS (Indian Accounting Standards) is a set of accounting standards aligned with IFRS (International Financial Reporting Standards) for greater transparency and consistency.
In September, PW raised $210 million in a Series B funding round led by investment firm Hornbill Capital, with a sizable participation from venture capital firm Lightspeed Venture Partners. This was a significant milestone given the scarcity of substantial deals in India’s edtech sector lately.
With the latest funding round, PW’s post-money valuation has soared to $2.8 billion, making it the third-most valued edtech firm, trailing only Unacademy ($3.4 billion) and Eruditus ($3.2 billion), based on their last valuations.
Startup
RenewBuys pares FY24 losses by 40% amid merger reports
D2C Consulting Services, the parent company of digital insurance startup RenewBuy, pared its losses by 42% to Rs 114.44 crore in FY24 from Rs 197.19 crore in the previous year.
The online insurance aggregator clocked 40% rise in operating revenue to Rs 394.40 crore from Rs 280.75 crore in FY23, according to a filing made with the Registrar of Companies.
D2C Consulting Services is reportedly in talks with its larger peer InsuranceDekho for a potential merger in a cash-and-stock deal. The combined entity is expected to be valued over Rs 8,000 crore, with RenewBuy valued at about Rs 3,000 crore.
The RenewBuy platform offers comparison for motor, health and life insurance. Its total expenses rose 8% to Rs 524.24 crore, mainly driven by higher interest payments and other expenses.
RenewBuy is valued at $364 million according to the data available on data intelligence platform Tracxn. It last raised $40 million in a Series D round from Dai-ichi Life Holdings in July 2023.
The startup was founded in 2016 by Balachander Sekhar and Indraneel Chatterjee. RenewBuy plans to expand beyond India, especially in the Asian markets.
Its peer PolicyBazaar, a unit of listed entity PB Fintech, reported a 43.81% year-over-year jump in operational revenue at Rs 1,167 crore in Q2. During the same period, it clocked a profit after tax of Rs 51 crore, marking a turnaround from a loss of Rs 21.11 crore incurred in the corresponding year-ago period.
Startup
Startup news and updates: Daily roundup (November 7, 2024)
Funding news:
Enlog secures Rs 1.75 Cr in equity funding
Enlog, a Delhi-based startup specialising in AI-powered energy management and IoT solutions, has secured Rs 1.75 crore in equity funding from Vinners.
The fresh funds will be used to boost its operations and accelerate its growth in India’s energy management sector.
Enlog, a Delhi-based energy management startup, was founded in 2019 by Bharath Rnkawat and Jharna Saha, focuses on IoT and AI-powered energy solutions to optimise electricity consumption and reduce carbon footprints. So far, it has managed 11,300 MWh of electricity and reduced over 2,000 tons of carbon emissions.
With over 15,000 users, Enlog aims to reduce carbon emissions by one million tons by 2027. It plans to triple its revenue from Rs 12 crore in 2024 to Rs 40-45 crore by 2025, focusing on expanding into key Indian metro cities like Bangalore, Hyderabad, Pune, and Indore.
Pulse bags $1.4M in a seed funding round led by Endiya Partners
, an advanced Agentic AI platform, has secured $1.4 million in seed funding from Endiya Partners, with participation from angel investors, including founders of Zluri and Yellow.ai, and other entrepreneurs and product leaders.
The funding will primarily focus on building a robust core team, enhancing the platform’s development, purpose-built LLMs, and Agentic AI capabilities.
It is launching its MVP in November 2024, following pilots with multiple design partners. The company plans to allocate resources for early go-to-market initiatives to establish a foothold in India and the US, paving the way for long-term growth and leadership in the AI-first product management space.
Hyderabad-based Pulse, founded in 2024, uses Agentic AI to collect customer feedback, analyse structured and unstructured data, and automate key processes like feature extraction, prioritisation, and product hierarchy creation.
Other News
DaveAI secures patent for real-time adaptive digital aisle, transforming customer engagement
, an interactive digital solutions, has been granted a patent by the Government of India for its “System and Method for Real-Time Adaptive Interactive Digital Aisle of Products.”
The patented system leverages DaveAI’s proprietary Affinity Engine, a multi-dimensional AI with an online learning genetic algorithm, powers real-time hyper-personalisation, allowing brands to craft adaptable and engaging digital customer experiences.
DaveAI combines machine learning with genetic algorithms to personalise customer interactions in real time. This allows brands to provide tailored recommendations, adapt to changing customer needs, and build lasting connections.
(The copy will be updated with the latest news throughout the day)
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