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Zudio to Expand into Lab-Grown Diamonds: A Bold Move into the Future of Jewelry

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Zudio, the budget-friendly retail arm of the Tata Group, is known for its ability to disrupt markets. After dominating the fast fashion segment with its aggressive pricing and stylish offerings, Zudio is about to do it again—this time, in the jewelry market. The latest expansion sees Zudio entering the world of lab-grown diamonds with a brand called Pome, and it’s not just another sparkle in the jewelry segment; it’s a move that could redefine how India sees diamonds.

The Zudio-fication of the Jewelry Market

For those unfamiliar, Zudio is part of the larger Trent Ltd., which also owns Westside. Zudio’s aggressive growth has made waves in the retail world, offering a stylish yet affordable alternative to higher-end brands. Now, with Pome making its debut in select Westside stores, Zudio is diving into the lab-grown diamond industry, an emerging market gaining global traction. Initially, Pome will offer a variety of jewelry including rings, earrings, necklaces, and bracelets, all crafted with lab-grown diamonds.

Lab-Grown Diamonds: A Sparkling Trend

Lab-grown diamonds are engineered to be nearly identical to their natural counterparts, yet come with a price tag that’s easier on the wallet—perfect for today’s value-conscious consumers. In fact, lab-grown diamonds cost only about 10% of what natural diamonds do. For instance, a 1-carat natural diamond could set you back around ₹2.5 lakh, whereas a lab-grown diamond of the same size would only cost between ₹25,000 and ₹30,000.

This price difference is one of the major factors driving the growing interest in lab-grown diamonds. With Zudio’s new venture, the brand is poised to cater to a consumer base that loves diamonds but is hesitant to pay sky-high prices.

Why Zudio’s Move is a Game-Changer

Zudio’s entry into the lab-grown diamond market is timely. The demand for lab-grown diamonds is on the rise globally, with the market expected to grow at a compound annual growth rate (CAGR) of 9.4% from 2021 to 2031. India, known for its love of all things gold and diamonds, is gradually warming up to the idea of lab-grown gems, thanks to their affordability and sustainability.

But why is this move particularly interesting? For one, it creates an intriguing dynamic within the Tata Group itself. While Pome is diving headfirst into lab-grown diamonds, Tanishq—India’s leading jewelry brand, also part of the Tata Group—has been more cautious about entering this space. Tanishq’s CEO, Ajoy Chawla, has publicly stated that while lab-grown diamonds are creating curiosity, the majority of consumers still prefer natural diamonds.

A Market Split: The Two Tata Approaches

This difference in strategy within the Tata Group raises an eyebrow. While Tanishq has opted to take a slow and steady approach, Zudio’s aggressive pricing strategy for lab-grown diamonds positions it as a disruptor in the market. By offering diamonds that are 70% to 85% cheaper than natural diamonds of comparable quality, Zudio could disrupt the jewelry space just as it did with fast fashion. This price difference allows Zudio to cater to a broader consumer base, especially the younger demographic that values both affordability and sustainability—two trends that are defining consumer behaviour in 2024.

As it stands, other major players like Kalyan Jewelers and Malabar Gold have also taken a cautious approach to lab-grown diamonds, showing a hesitance to fully commit. In contrast, companies like Senco Gold are beginning to test the waters, introducing lab-grown diamonds through pilot programs. However, with Zudio’s strong brand presence and its reputation for aggressive growth, the jewelry industry might be in for a shakeup.

The Future of Diamonds: Will Lab-Grown Gems Shine Bright?

The lab-grown diamond market is expected to reach $50 billion by 2031, making it one of the hottest segments in the jewelry industry. Consumers are increasingly conscious of sustainability, ethical sourcing, and affordability, all of which lab-grown diamonds can deliver on.

However, it remains to be seen whether Zudio’s approach with Poom will prove more successful than Tanishq’s caution. The bigger question is: will Indian consumers, long accustomed to the allure of “real” diamonds, embrace lab-grown alternatives? If Zudio’s success in fashion retail is any indicator, they just might.





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CargoFL raises Rs 6.75 Cr in seed round led by YourNest

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CargoFL, a B2B logistics technology platform, has raised Rs 6.75 crore in its seed round, led by YourNest Venture Capital.

The funding round includes Rs 4.7 crore from YourNest, Rs 50 lakh each from Real Time Angel Fund and Peaceful Progress Angel Fund, and Rs 25 lakh from Sanchi Connect Accelerator.

The round also includes Rs 80 lakh from prominent angel investors, including Dinesh Chandra Agarwal (MD and CEO of IndiaMART), Dinesh Gulati (COO of IndiaMART), Murugavel Janakiraman (Founder and MD of Bharat Matrimony), and Rajesh Sawhney (Founder of GSF Accelerator).

The Pune-based startup plans to allocate a portion of the funds towards building a sales engine to drive growth in India, Southeast Asia, the Middle East and North Africa, and North America. Another portion will be dedicated to enhancing product capabilities, including logistics and supply chain automation. The remaining funds will be used for client onboarding and implementation across various regions.

Founded in 2017 by Deepesh Kuruppath and Wasim Khan, CargoFL has transitioned from offering transport management software for fleet owners to an AI-driven platform serving enterprises in retail, pharma, and manufacturing. 

The startup’s clients include over 25 major companies, such as Puma, Godrej, Schaeffler, Metro Brands, and Decathlon. It aims to achieve a $3 million ARR within 18–24 months by adding over 25 customers in India and expanding internationally.

“CargoFL stands out with its robust, AI-powered platform, and a seasoned founding team driving AI adoption in the logistics sector. Its dual strategy of targeting India and expanding globally through client-led initiatives positions it for significant success,” said Girish Shivani, General Partner, YourNest Venture Capital.





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From Pink City to Click City: Exploring the growth of Jaipur’s D2C scene

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In Jaipur, a city steeped in heritage, a new wave of D2C brands is reviving traditional craftsmanship and creating products of global significance. This seamless blend of age-old artistry and modern digital commerce is redefining India’s D2C landscape. At the heart of this transformation lies Jaipur’s unique entrepreneurial spirit, which celebrates resilience, creativity, and innovation.

The D2C Carwaan – Jaipur Edition set the stage to explore this evolution, bringing together founders, investors, and industry leaders to discuss how Jaipur’s brands are not just meeting consumer demand but setting trends. The event highlighted how these businesses balance authenticity with scalability, crafting a roadmap that other D2C brands aspire to follow.

The opening session, a fireside chat titled ‘Pink City to ‘Click’ City: Jaipur’s D2C Revolution’, featured Akhand Swaroop Pandit, Educationist and Founder of Catalyst Group. The discussion delved into Jaipur’s unique role in India’s D2C ecosystem and its impact on the broader entrepreneurial landscape.

Jaipur’s unique position in the D2C ecosystem

India’s D2C sector has grown exponentially over the past few years, and Jaipur stands out as a significant contributor. Akhand attributes this to a cultural shift among the city’s people. “Recently, we’ve seen a huge shift in the mindset of people. Those who once aspired for jobs now want to start something of their own,” he said.

Jaipur’s affordability and resources make it a fertile ground for new ventures. With just Rs 10,000–20,000 and an understanding of the process, you can launch a D2C brand,” Akhand shared. He highlighted sectors like jewellery and fashion, where Jaipur’s craftsmanship offers a distinct advantage. Jaipur is a hub for imitation jewellery and affordable fashion. Launching a D2C brand here is easier compared to other businesses.

Heritage meets innovation

What truly sets Jaipur apart is its ability to preserve its heritage while embracing modern commerce. The heritage and quality that Rajasthan offers are unmatched,Akhand said. Take jewellery as an example. Jaipur’s craftsmanship automatically creates an impact. Similarly, in sectors like FMCG and organic products, the regional essence gives these brands an edge.

The fireside chat also highlighted how Jaipur’s D2C brands are innovating digital storytelling to convey the authenticity and legacy of their products. This approach has enabled them to expand beyond local bazaars to national and international markets while staying true to their roots.

A ‘Catalyst Investors Cult’ for entrepreneurs   

During the discussion, Akhand discussed his initiative, the Catalyst Investors Cult, which aims to mentor and support more than 1,000 first-generation entrepreneurs. Currently, the Investors Cult has over 80,000 members,Akhand said. We guide young founders on launching and scaling their brands, and connect them with investors at a later stage.

Additionally, he stated that India is experiencing a golden period for entrepreneurship. The next five to six years will transform sectors such as the stock market, real estate, and business. With calculated steps, entrepreneurs can position themselves for significant growth.

Government initiatives further strengthen this entrepreneurial momentum in Jaipur. Launched in 2017, iStart is Rajasthan’s flagship programme to support startups through incubation, mentorship, funding, and procurement opportunities up to Rs 25 lakhs without a tendering process.With over 5,100 registered startups—including more than 1,700 women-led ventures—iStart has sanctioned over Rs 35 crore support to these entrepreneurs. The programme also offers mentorship benefits specifically targeted at school startups and has conducted over 1100 events aimed at nurturing young entrepreneurs.

iStart Rajasthan was one of the partners of D2C Carwaan and some of the brands who showcased their products at D2C Carwaan were part of iStart Startups.

Insights for aspiring entrepreneurs

Entrepreneurs at the session received actionable advice, particularly during the Q&A session.

Akhand said managing multiple businesses requires delegation. The first step is building a strong team that understands your vision. You can’t do everything yourself. Delegation and automation are key,he advised.

When asked about his investment philosophy, he said, I always ask, what problem does your product solve? This question often reveals whether the entrepreneur has a clear vision. We don’t invest in short-term gains; we look for startups with the potential to sustain themselves for five to six years.

Jaipur as a model for D2C success

The fireside chat concluded with a reflection on Jaipur’s transformational journey. According to Akhand, The regional essence of Jaipur’s products is not just about craftsmanship; it’s about authenticity and legacy. That’s what resonates with today’s consumers.

As Jaipur continues to bridge the gap between heritage and innovation, it’s not just participating in India’s D2C revolution, it’s leading it. The session provided valuable insights into how the Pink City is setting a benchmark for other cities and brands, making it a pivotal player in the country’s entrepreneurial ecosystem.






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Blinkit dips into emergency medical services with 10-minute ambulance facility in Gurugram

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Quick commerce startup Blinkit on Thursday launched a 10-minute Blinkit Ambulance Service in selected areas of Gurugram, as competition tightens in the quick commerce segment.

Currently in its testing phase, customers will be able to book an ambulance through the Blinkit app and the option will show up once the service becomes available in their respective areas.

According to the company, these ambulances will be stocked with essential equipment, emergency medicines, and injections. Each ambulance will be staffed by a paramedic, a duty assistant, and a driver.

“This is our first step in solving the problem of providing reliable ambulance service in our cities. Our aim is to carefully scale this service up and expand to all major cities in the next two years,” said Albinder Dhindsa, Founder and CEO, Blinkit.

The Zomato-owned company competes with listed Swiggy’s Instamart and Zepto in the quick commerce space. These companies have been innovating to stay ahead of the competition. Zepto recently expanded its Zepto Cafe offerings and has launched a separate app customers can use to place food orders.

Blinkit has also launched its 10-minute food delivery platform Bistro in December to compete with Zepto Cafe and Swiggy’s Bolt, both of which deliver food in 10 minutes.

However, Blinkit’s new ambulance service is the first among its peers attempting to capture a share of the emergency medical services segment.

According to the company, the aim of these ambulances is to ensure customers across major cities will eventually have access to reliable ambulance services that will reach their doorstep in less than 10 minutes.





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