Startup
Katidhan is reducing animal-human conflict with its solar powered devices
Farmers in India face many challenges such as extreme weather conditions, pest attack, water scarcity, etc., which result in crop losses. Added to this is the threat of wildlife attacks, which causes severe crop damage.
As the country’s forest cover shrinks, wild animals are being pushed closer to villages, causing serious damage to crops, livestock, and property.
A report from the Indian Council of Agricultural Research (ICAR) from 2021 highlights that wild animal attacks have impacted over 60,000 hectares of farmland, resulting in an estimated loss of Rs 200 crore.
“Farmers encountered significant challenges in safeguarding their crops from wildlife, with losses varying by region. This variability, along with differing animal behaviours and resistance to deterrents, made developing a universal protection solution difficult,” SR Ayan, Founder and Director, Katidhan, tells YourStory.
Ayan founded autonomous light deterrence solutions to farmers.
to stop the destruction of farms by wild animals. The Bengaluru-based firm, started in 2017, offers solar-poweredA mechanical engineering and product design graduate from IISc Bangalore, Ayan bootstrapped the startup with Rs 45 lakh from personal savings.
Developing tech solutions for wildlife deterrence
After extensive research and development, including the study of animal behaviour during different agricultural seasons, Katidhan came up with two products—Parabraksh and Kapikaat, priced at Rs 9,500 each.
Parabraksh is a solar-powered smart deterrent light designed to repel large animals like tigers, leopards, elephants, and wild boars. It operates autonomously using sensors that activate at sunset and simulate the presence of a predator, effectively deterring animals. It has efficiency rates between 89-95% for various species, says the founder.
The device does not harm animals in any way and only scares them away, he adds.
“Our primary product Parabraksh works effectively in all the regions against most of the wild animals that cause crop losses in the agriculture sector,” says Ayan.
Katidhan’s second product, Kapikaat, is a solar-powered bio-acoustic sound system aimed at repelling monkeys from agricultural lands. It uses sound frequencies to keep monkeys at bay, and has an effectiveness rate of about 70%.
According to the founder, the initial product research took around two to three years, and was focused on combining IoT, solar power, and behavioural design to create effective wildlife deterrents.
Addressing regional challenges
Katidhan’s team of about eight people installed its products in various states and observed the outcome for over six months at a stretch about wildlife movement and interaction patterns.
“Our research involved observing animal footprints, crop damage, and exit marks,” Ayan notes. “This data helped us understand movement patterns and optimise the installation points for our devices. This allowed us to fine-tune products for maximum effectiveness.”
One significant insight was that while larger wild animals like tigers and elephants showed consistent behaviour patterns across regions, the monkey species exhibited considerable regional variation. For instance, urban monkeys behaved differently compared to their rural counterparts, he says.
“We discovered that the behaviour of monkeys varied significantly depending on their environment. This variation required us to adapt our strategies accordingly,” Ayan says.
Additionally, farmers across India face similar challenges with wild animal attacks. However, the extent of damage and willingness to invest in deterrent solutions varies by region.
“We realised that a one-size-fits-all approach wouldn’t work due to regional differences in losses and farmers‘ budget constraints, leading to the adoption of Design to Cost techniques in product development,” says Ayan.
“We ensured that our products had the basic minimum features to make them accessible to the largest number of users. Additional features were developed and added gradually based on feedback and demand.”
Sharing his experience with Katidhan’s Parabraksh flash light system, Vikram Muda, a farmer from Odisha, says, “We face trouble with elephants almost on a daily basis. But when we started using Parabraksh, the elephants moved away to other locations and stopped troubling us. We need more of these lights on our land.”
Engaging with farmers
Katidhan engages with farmers through partnerships with developmental organisations and Farmer Producer Organizations (FPOs). These collaborations help in understanding the specific needs and challenges of farmers, as well as in conducting on-ground research.
“We work closely with local organisations to capture valuable insights from farmers. This two-way flow of knowledge helps us tailor our products to better meet their needs,” Ayan says.
Field tests and pilots are crucial to validating product effectiveness.
“Initial research took 2-3 years, but pilots typically last between 1-3 months. We involve farmers, local organisations, and funding partners to capture and analyze data,” says Ayan.
The market and plans ahead
The Verified Market report indicates that the global Electronic Animal Repellent market, valued at $97.1 million in 2023, is projected to reach $120.5 million by 2030 at a CAGR of 3.2%.
Katidhan generated Rs 1.1 crore in revenue last FY and has expanded its reach to 2,500 farmers across 13 states in India, including Karnataka, Maharashtra, Tamil Nadu, Assam, Madhya Pradesh, and Uttarakhand. Among these, Karnataka and Maharashtra have the highest number of farmers using its products.
The startup has registered an annual revenue growth of 3X to 4X and the sales are growing at a rate of 35% y-o-y.
Looking ahead, Katidhan aims to scale its operation. “Our goal is to reach 15,000 to 20,000 farmers by the end of the year and further expand with new product variants,” Ayan explains.
The startup raised Rs 1.5 crore in its initial funding rounds on Shark Tank and is seeking investment to expand its reach and enhance product offerings.
It is also exploring opportunities for international expansion and strengthening partnerships with more local organisations. Ayan states, “Our strategic partnerships have been instrumental in our growth. We’re looking to build on these relationships and explore new collaborations to enhance our presence and impact.”
To address varying regional needs, it plans to refine products further, focusing on affordability and functionality. “We’re committed to making our solutions more accessible without compromising on quality. By incorporating the feedback from our current users, we’ll continue to enhance our offerings and ensure they meet the diverse needs of farmers across different states,” Ayan adds.
Startup
Workplace boundaries: 5 things not to share with coworkers
In today’s workplace, building relationships and open communication are highly encouraged. A collaborative environment can foster trust, creativity, and productivity among colleagues. However, there is a fine line between being friendly and sharing too much. Revealing certain personal information to your coworkers can blur professional boundaries and even affect your career negatively. In a world where first impressions and professionalism matter, knowing what to keep private is crucial to maintaining respect and credibility.
This guide highlights five essential things you should never share with colleagues. From sensitive financial details to personal beliefs, these are boundaries that every professional should respect for the sake of both personal privacy and workplace harmony.
1. Financial information
Discussing your financial situation at work—whether it’s your salary, debts, or even that new loan you’ve taken out—can lead to misunderstandings, envy, or resentment. Salary disparities, in particular, are a sensitive topic and can create friction in the workplace if colleagues perceive unfairness. Moreover, sharing details about your finances could unintentionally set you up for gossip or judgment from others, which could alter their view of your professionalism. If you’re asked directly, a polite but firm response, such as “I prefer not to discuss personal finances,” can help maintain boundaries.
2. Political and religious beliefs
In an era of heightened political polarisation and strong opinions on various social issues, discussing your political or religious beliefs at work can be risky. Even casual remarks can lead to disagreements and, in worst cases, workplace conflicts. This doesn’t mean you should hide your identity, but it’s wise to avoid diving into discussions that might alienate or offend others. Maintaining a neutral stance on sensitive topics can help create a respectful, inclusive work environment.
3. Personal health issues
Your health is deeply personal, and sharing too much about any physical or mental health challenges can lead to unintended consequences. While close friends may share personal health information, colleagues don’t need to know the specifics of your medical history. Revealing health information might result in unwanted sympathy, awkwardness, or even doubt about your ability to perform your job effectively.
4. Negative opinions about colleagues or management
It might feel cathartic to vent about a difficult coworker or a strict manager, but sharing these thoughts with other colleagues can easily backfire. Not only can it damage your reputation, but it could also harm your professional relationships if your words get back to the person in question. Criticising team members or managers can make you seem untrustworthy or negative, both of which can hinder your career progression. Maintaining a neutral or positive stance will reflect professionalism and emotional maturity.
5. Ambitions for a new job or career move
Sharing your plans to apply for a new job or change careers might seem harmless, but it could shift how your colleagues or managers view your commitment. If your supervisor learns that you’re planning to leave, it could lead to fewer opportunities or even less favourable treatment as they prepare for your departure. To protect your current position, focus on your work, and wait to share the news until you’re ready to make a formal exit.
Conclusion
In a professional setting, boundaries are essential for a healthy work environment. While sharing parts of your personal life can help build connections, knowing where to draw the line is equally important. By keeping your financial matters, health concerns, personal beliefs, and career ambitions private, you’ll be better able to maintain a positive reputation, foster respectful relationships, and ultimately advance your career without unnecessary complications.
Remember, in the workplace, less can often be more. Protect your privacy, and you’ll find it easier to focus on what truly matters—your professional growth and contributions.
Startup
Taming the restless ‘Monkey Mind’: 6 signs and calming tips
Do you ever feel as if your thoughts are racing, jumping from one idea to the next without pause? This restless state of mind, commonly known as the “monkey mind,” can leave you feeling overwhelmed, distracted, and unable to focus. Imagine a monkey swinging from branch to branch—never still, always moving. The monkey mind does something similar, dragging your attention in multiple directions at once. In a world filled with constant notifications, endless tasks, and overstimulation, it’s no wonder our minds are often buzzing with a mix of unfinished thoughts, worries, and ideas.
Recognising and managing a monkey mind can be a game-changer for mental clarity, productivity, and peace. In this article, we’ll dive into six telltale signs of a monkey mind and explore proven strategies to calm it down and regain focus.
6 Telltale signs of a monkey mind
1. Constant overthinking
A classic sign of a monkey mind is constant overthinking. You may find yourself analysing every detail, reliving past conversations, or stressing over hypothetical situations that may never happen. This mental loop can keep you from moving forward or making decisions, trapping you in a cycle of what-ifs.
Try to channel overthinking into action by setting a time limit for worrying or planning, and then move on. Journaling can also help you process your thoughts and release them from your mind. Practicing mindfulness by focusing on what you’re doing right now can redirect your attention away from endless what-ifs.
2. Difficulty focusing on a task
If you find yourself switching tasks frequently, unable to concentrate on one thing for long, it’s a clear sign your mind may be restless. The monkey mind is easily distracted, often drawn to anything that promises novelty or instant gratification.
Implementing techniques like the Pomodoro Method—where you work for 25 minutes and then take a 5-minute break—can improve focus. Create a designated workspace, eliminate distractions, and try using noise-cancelling headphones or listening to concentration-friendly music to help you stay on task.
3. Procrastination and avoidance
A monkey mind often leads to procrastination, especially when faced with big or daunting tasks. The mind can become overwhelmed by the task’s complexity, prompting you to avoid it entirely and instead focus on smaller, less important activities.
Break tasks into smaller, manageable steps to make them feel less overwhelming. Set a specific goal for each work session, even if it’s just to complete a small portion. Reward yourself for each accomplishment, no matter how small, to keep your momentum going.
4. Heightened anxiety or stress
With the mind constantly jumping from one thought to another, stress and anxiety levels can increase. A monkey mind often dwells on worst-case scenarios and hypothetical fears, causing a continuous cycle of worry and tension.
Incorporate regular deep-breathing exercises or meditation into your day. Slow, mindful breathing can help activate the body’s relaxation response, lowering stress levels and bringing a sense of calm. For some, a quick physical reset—such as stretching or walking—can break the anxiety loop and help you feel grounded.
5. Trouble sleeping
If your mind feels like it’s in overdrive at night, it could be because of a monkey mind. Endless thoughts and worries can make it hard to fall asleep or stay asleep, leaving you feeling exhausted the next day.
Establish a calming bedtime routine to signal your mind and body that it’s time to wind down. Avoid screens at least an hour before bed, and consider listening to a guided meditation or calming sounds to lull your mind into relaxation mode. Journaling before bed can also help you clear your mind by putting your thoughts on paper.
6. Feeling constantly distracted
A monkey’s mind craves stimulation and often finds it challenging to stay present. You may find yourself constantly checking your phone, seeking out new content, or even daydreaming when you should be focused on a task at hand.
Practice “mindful breaks” during your day—short intervals where you put down your devices, observe your surroundings and ground yourself in the present. Limiting the number of things you try to multitask can help, too. Start by giving your full attention to one task, and slowly build your focus endurance from there.
Conclusion
Our minds are naturally curious, and having occasional restless thoughts is normal. However, when the monkey mind takes over, it can disrupt our peace, productivity, and well-being. Recognising the signs of a monkey mind and incorporating calming strategies—like mindfulness, structured work sessions, and relaxation techniques—can help you regain control over your mental landscape. The next time you find your mind swinging wildly, try one of these calming techniques to bring yourself back to a state of balance and clarity.
By making mindfulness a habit and addressing the monkey mind head-on, you’ll be able to cultivate a deeper sense of peace, focus, and contentment in your daily life.
Startup
Swiggy IPO gets oversubscribed led by QIB bids
Foodtech giant Swiggy IPO was oversubscribed 1.07 times by Friday afternoon, the third day of its book-building process.
Qualified Institutional buyers (QIBs), which typically invest on the last day to gauge overall market demand, came through for the company’s IPO, with the portion oversubscribed 1.52 times.
According to the BSE, non-institutional investors(NIIS) made bids for 22% of the allocated issue size, while retail investors subscribed to 97% of the portion.
The Sriharsha Majety-led company saw the quota reserved for employees being subscribed 1.38 times.
On the first and second days of the book-building process, Swiggy IPO was subscribed only 35% and 12%, respectively.
Swiggy has secured nearly Rs 5,085 crore (about $605 million) from anchor investors, including the life insurance and mutual fund divisions of HDFC, ICICI, and SBI. The anchor book attracted participation from over 75 major domestic mutual funds, along with international investors such as Astrone Capital, Fidelity, and BlackRock.
The Bengaluru-headquartered company, which competes with publicly listed Zomato and General Catalyst-backed Zepto, has set its IPO price band at Rs 371 – Rs 390 per equity share.
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