Startup
The Green Shift: Why Indian startups can’t afford to sit on the sidelines
In the heart of India’s booming startup ecosystem–home to over 100,000 registered startups and around 113 unicorns–lies an untold story. A quiet yet profound shift towards sustainability is taking root, promising to redefine the very essence of entrepreneurial success.
While headlines trumpet unicorn valuations and funding rounds, a more significant transformation is underway. It’s a revolution not measured in billions of dollars, but in the foresight of entrepreneurs who understand that true innovation must harmonise with the planet’s wellbeing.
This isn’t about superficial changes or quick fixes. It’s about reimagining the very DNA of business in a world teetering on the brink of climate crisis. The startups leading this charge aren’t waiting for policy mandates or consumer pressure. They recognise that sustainability isn’t a choice–it’s the only viable path forward.
The urgency of this shift cannot be overstated.
As India cements its position as the world’s third-largest startup hub, it has a unique opportunity and responsibility–to pioneer a new model of growth. One that doesn’t just create economic value, but regenerates our depleted natural capital. The alternative–continuing down the path of resource-intensive, high-emission growth–is a luxury we can no longer afford.
But let’s be clear: this isn’t about sacrifice or settling for less. The most exciting aspect of this green revolution is its potential to unlock unprecedented innovation and value creation. When startups view sustainability not as a constraint but as a catalyst for creativity, magic happens. We’re seeing this in the emergence of circular business models that turn waste streams into profit centers, in breakthrough clean technologies that outperform their polluting predecessors, and in data-driven solutions that optimise resource use across entire industries.
According to a report by India’s central bank, the country will spend an estimated $1.05 trillion by 2030 to adapt its various industries to be compliant with climate change norms. But more compelling than the figures is the mindset shift this represents–a recognition that our greatest challenges are also our biggest business opportunities.
Energy efficiency: beyond the basics
The potential for energy savings in small businesses and startups is significant, but the real opportunity lies in fundamentally rethinking energy use. These enterprises should aim for comprehensive energy transformation through thorough energy audits, smart management systems, redesigned production processes, and cultivating an energy-conscious culture. This holistic approach can drive both environmental impact and business value, giving young companies a competitive edge in an increasingly sustainability-focused market.
Water: the next frontier for innovation
According to the World Economic Forum, nearly 70% of India’s water is contaminated, and by 2030, India’s water demand is projected to be double the amount available. This looming crisis demands innovative solutions from the business sector. Small businesses and startups can lead by implementing water-efficient technologies, developing closed-loop water recycling systems, and leveraging IoT for real-time monitoring. These approaches not only conserve water but also position companies as pioneers in resource management.
Circular Economy: turning waste into wealth
The circular economy presents a paradigm shift in how businesses operate. For startups, this means rethinking product design, supply chains, and business models. By conducting comprehensive waste audits, redesigning products for circularity, and creating take-back programs, small businesses can unlock new revenue streams while significantly reducing their environmental footprint. Collaboration within local ecosystems can amplify these efforts, creating symbiotic relationships where one company’s waste becomes another’s raw material.
Overcoming challenges and moving forward
The path to sustainability is fraught with challenges, particularly for small businesses with limited resources. However, a growing ecosystem of support is emerging. Green financing options from institutions like SIDBI are becoming more accessible. Government initiatives such as the Technology and Quality Upgradation Support to MSMEs (TEQUP) scheme offer crucial support for adopting energy-efficient technologies. Programs like the MSME Sustainable (ZED) Certification provide frameworks for companies to assess and improve their sustainability practices.
Moreover, collaboration with academic institutions can provide access to cutting-edge research and development support. Joining green business networks can offer valuable knowledge sharing and collective advocacy opportunities. Investing in upskilling employees in sustainable practices is not just an environmental imperative but a competitive necessity in an evolving job market.
The path forward requires a fundamental shift in how we measure success and value creation. Short-term profits can no longer come at the expense of long-term sustainability. Every startup, regardless of sector, must integrate environmental considerations into its core strategy. This isn’t about having a CSR initiative or a sustainability report – it’s about building businesses that are inherently regenerative.
For India’s startup ecosystem, this green revolution represents more than an opportunity – it’s an imperative. As a nation on the front lines of climate change, with a young population hungry for progress, we have both the urgency and the dynamism to lead the way. The startups that embrace this challenge won’t just be building successful businesses–they’ll be crafting the blueprint for a sustainable, prosperous future.
The time for incremental change has passed. What we need now is bold, systemic innovation that reimagines entire industries and value chains. This is the gauntlet thrown down to India’s entrepreneurs. Those who rise to meet it will not only secure their own success but also chart the course for the nation’s sustainable growth.
In the end, this isn’t just about building green businesses. It’s about redefining what business means in the 21st century. It’s about creating enterprises that don’t just take from the world, but actively work to restore and regenerate it. This is the new frontier of innovation, and India’s startups are uniquely positioned to lead the charge.
The question isn’t whether we can afford to make this transition. It’s whether we can afford not to. The future of Indian entrepreneurship–and indeed, the future of our planet–depends on how we answer this call. As India’s startup ecosystem continues to grow, let it be known not just for its unicorns, but for its green pioneers who dared to reimagine business as a force for good.
(Raaja Kanwar is the Chairman and Managing Director of Apollo International Group, a conglomerate with diverse operations in green energy, logistics, and supply chain.)
(Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the views of YourStory.)
Startup
Taming the restless ‘Monkey Mind’: 6 signs and calming tips
Do you ever feel as if your thoughts are racing, jumping from one idea to the next without pause? This restless state of mind, commonly known as the “monkey mind,” can leave you feeling overwhelmed, distracted, and unable to focus. Imagine a monkey swinging from branch to branch—never still, always moving. The monkey mind does something similar, dragging your attention in multiple directions at once. In a world filled with constant notifications, endless tasks, and overstimulation, it’s no wonder our minds are often buzzing with a mix of unfinished thoughts, worries, and ideas.
Recognising and managing a monkey mind can be a game-changer for mental clarity, productivity, and peace. In this article, we’ll dive into six telltale signs of a monkey mind and explore proven strategies to calm it down and regain focus.
6 Telltale signs of a monkey mind
1. Constant overthinking
A classic sign of a monkey mind is constant overthinking. You may find yourself analysing every detail, reliving past conversations, or stressing over hypothetical situations that may never happen. This mental loop can keep you from moving forward or making decisions, trapping you in a cycle of what-ifs.
Try to channel overthinking into action by setting a time limit for worrying or planning, and then move on. Journaling can also help you process your thoughts and release them from your mind. Practicing mindfulness by focusing on what you’re doing right now can redirect your attention away from endless what-ifs.
2. Difficulty focusing on a task
If you find yourself switching tasks frequently, unable to concentrate on one thing for long, it’s a clear sign your mind may be restless. The monkey mind is easily distracted, often drawn to anything that promises novelty or instant gratification.
Implementing techniques like the Pomodoro Method—where you work for 25 minutes and then take a 5-minute break—can improve focus. Create a designated workspace, eliminate distractions, and try using noise-cancelling headphones or listening to concentration-friendly music to help you stay on task.
3. Procrastination and avoidance
A monkey mind often leads to procrastination, especially when faced with big or daunting tasks. The mind can become overwhelmed by the task’s complexity, prompting you to avoid it entirely and instead focus on smaller, less important activities.
Break tasks into smaller, manageable steps to make them feel less overwhelming. Set a specific goal for each work session, even if it’s just to complete a small portion. Reward yourself for each accomplishment, no matter how small, to keep your momentum going.
4. Heightened anxiety or stress
With the mind constantly jumping from one thought to another, stress and anxiety levels can increase. A monkey mind often dwells on worst-case scenarios and hypothetical fears, causing a continuous cycle of worry and tension.
Incorporate regular deep-breathing exercises or meditation into your day. Slow, mindful breathing can help activate the body’s relaxation response, lowering stress levels and bringing a sense of calm. For some, a quick physical reset—such as stretching or walking—can break the anxiety loop and help you feel grounded.
5. Trouble sleeping
If your mind feels like it’s in overdrive at night, it could be because of a monkey mind. Endless thoughts and worries can make it hard to fall asleep or stay asleep, leaving you feeling exhausted the next day.
Establish a calming bedtime routine to signal your mind and body that it’s time to wind down. Avoid screens at least an hour before bed, and consider listening to a guided meditation or calming sounds to lull your mind into relaxation mode. Journaling before bed can also help you clear your mind by putting your thoughts on paper.
6. Feeling constantly distracted
A monkey’s mind craves stimulation and often finds it challenging to stay present. You may find yourself constantly checking your phone, seeking out new content, or even daydreaming when you should be focused on a task at hand.
Practice “mindful breaks” during your day—short intervals where you put down your devices, observe your surroundings and ground yourself in the present. Limiting the number of things you try to multitask can help, too. Start by giving your full attention to one task, and slowly build your focus endurance from there.
Conclusion
Our minds are naturally curious, and having occasional restless thoughts is normal. However, when the monkey mind takes over, it can disrupt our peace, productivity, and well-being. Recognising the signs of a monkey mind and incorporating calming strategies—like mindfulness, structured work sessions, and relaxation techniques—can help you regain control over your mental landscape. The next time you find your mind swinging wildly, try one of these calming techniques to bring yourself back to a state of balance and clarity.
By making mindfulness a habit and addressing the monkey mind head-on, you’ll be able to cultivate a deeper sense of peace, focus, and contentment in your daily life.
Startup
Swiggy IPO gets oversubscribed led by QIB bids
Foodtech giant Swiggy IPO was oversubscribed 1.07 times by Friday afternoon, the third day of its book-building process.
Qualified Institutional buyers (QIBs), which typically invest on the last day to gauge overall market demand, came through for the company’s IPO, with the portion oversubscribed 1.52 times.
According to the BSE, non-institutional investors(NIIS) made bids for 22% of the allocated issue size, while retail investors subscribed to 97% of the portion.
The Sriharsha Majety-led company saw the quota reserved for employees being subscribed 1.38 times.
On the first and second days of the book-building process, Swiggy IPO was subscribed only 35% and 12%, respectively.
Swiggy has secured nearly Rs 5,085 crore (about $605 million) from anchor investors, including the life insurance and mutual fund divisions of HDFC, ICICI, and SBI. The anchor book attracted participation from over 75 major domestic mutual funds, along with international investors such as Astrone Capital, Fidelity, and BlackRock.
The Bengaluru-headquartered company, which competes with publicly listed Zomato and General Catalyst-backed Zepto, has set its IPO price band at Rs 371 – Rs 390 per equity share.
Startup
OpenAI spent $10 million on this domain: Here’s why!
Have you checked out X (formerly Twitter) lately? If you have, you might have come across an intriguing post by Sam Altman featuring a mysterious URL called “Chat.com”, with no caption. Curious? When you click on it, you’re taken straight to OpenAI’s groundbreaking tool, ChatGPT.
OpenAI has made headlines recently with a jaw-dropping move: they reportedly shelled out over $10 million for this domain! At first glance, this looks like a steep price tag in an era where many brands are trimming their budgets to stay lean.
So, what’s the story behind this hefty domain purchase? Let’s take a closer look at this!
Why OpenAI spent millions of dollars on a domain
This strategic move is driven by OpenAI’s mission to establish itself as a dominant force in the realm of AI-powered tools, particularly through its flagship product, ChatGPT.
In the tech world where innovation reigns supreme, securing a domain that perfectly aligns with the branding and functionality of its most popular service is a given. Today, ChatGPT has rapidly become a go-to AI tool used by millions for generating images, answering questions and offering assistance with content creation and even programming.
So, OpenAI’s purchase of chat.com is not just about owning a cool web address—it’s a calculated move to enhance its digital identity and ensure that the ChatGPT experience remains tied to its brand as it expands its offerings.
The bigger picture: OpenAI and HubSpot
In a surprising turn of events, the tech world is buzzing over OpenAI’s recent million-dollar domain acquisition, leaving many to wonder about its intriguing backstory. The domain in question, chat.com, has quite the history—it was initially registered way back in September 1996.
Fast forward to 2023, and it found a new owner in Dharmesh Shah, the co-founder and CTO of the widely popular CRM platform HubSpot, who purchased it for a staggering $15.5 million! But the plot thickens!
Just a few months later, in March, Dharmesh dropped a bombshell: he sold chat.com to an anonymous buyer for an undisclosed sum, which has now been confirmed to be OpenAI. While Sam Altman has remained tight-lipped about the specifics of the acquisition, reports from The Verge suggest that Dharmesh may have pocketed more than $15 million from the sale.
This hefty investment in chat.com is more than just a flashy purchase; it’s part of OpenAI’s strategic vision. Owning a domain that’s not only memorable but also inspires trust is crucial for establishing credibility and attracting customers in this competitive landscape.
Chat.com is now ChatGPT’s new destination
Spending more than $10 million on a domain might seem extravagant, but for OpenAI, this investment is a strategic move aimed at building a more unified, and recognisable brand. With chat.com, the company positions itself at the centre of the rapidly growing AI-powered market. As OpenAI continues to innovate, this domain acquisition will likely prove to be one of the company’s most crucial investments in securing its place at the top of the AI industry.
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