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Here’s what startups and investors expect from Union Budget 2024

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Finance Minister Nirmala Sitharaman will present the Union Budget in the Parliament on Tuesday, July 23. This will be the first Budget of the Modi 3.0 government after it won the Lok Sabha election this year.

With the presentation of this year’s budget, Sitharaman will become the first Finance Minister in the country to present seven consecutive budgets.

However, it is going to be a tough balancing act for Sitharaman as expectations from the startup ecosystem are running high ahead of Union Budget 2024.

During the 2024 Interim Budget, the finance minister highlighted some major announcements for the startup ecosystem. One of them was the extension of the tax holiday for startups until March 31, 2025.

Now, a key ask from the venture capital (VC) and private equity (PE) ecosystem is the removal of ‘Angel Tax’ to ease the pressure on early-stage startups and investors.

Apart from this, startups are also looking forward to the launch of new schemes to boost domestic investments. Some experts want the upcoming budget to address other issues like corporate tax, Section 68 of the Income Tax Act, and redomicile taxation regimes.

Let’s take a look at some other key demands from entrepreneurs, startups, and investors from the budget.

Budget wishlist from VC and PE ecosystem

Simplifying taxation, relaxing the norms around identifying what constitutes a startup, and unlocking domestic capital for startups top the list of asks from the venture capital (VC) and private equity (PE) ecosystem in India from the upcoming union budget.

Removing bank guarantee for early-stage startups will also aid in ease of borrowing capital for growth, said Padmaja Ruparel, Co-founder of Indian Angel Network (IAN).

Another longstanding ask from the ecosystem has been the parity of Long-Term Capital Gains and Short-Term Capital Gains taxes for listed securities and startups. This will also aid talent retention at startups by doing away with dual taxation of stocks granted under ESOPS, said Ruparel.

Industry body Indian Venture and Alternative Capital Association (IVCA) has requested the government to issue a circular to classify investments by AIFs as “capital assets” income, which do not attract GST.

Earlier this month, the DPIIT (Department for Promotion of Industry and Internal Trade), under the Ministry of Commerce, proposed the removal of ‘Angel Tax’ in a submission made to the finance minister to ease the pressure on early-stage startups and investors. 

Further, a key demand has been to expand the list of countries from which investment from non-residents in Indian startups be exempt from angel tax as part of the Finance Bill 2023. As of May 24, 2023, only 21 countries were part of the list. 

Tech industry seeks simplification of tax regime

The technology industry hopes the Union Budget would simplify rules on the taxation front to ensure ease of business and give a thrust to advanced technologies such as AI.

The National Association of Software and Service Companies (Nasscom), the body representing India’s technology industry, said, “Improve the tax competitiveness of the transfer pricing regime to boost India’s IT services exports and improve ease of doing business for global capability centres (GCCs).”

Nasscom has also sought a hike in the limit of the safe harbour regime under transfer pricing for technology companies–from the current level of Rs 250 crore to Rs 2,000 crore. Under the safe harbour regime, the tax filings provided by companies are accepted by the authorities and do not come under scrutiny.

Meanwhile, several changes are happening in the technology industry with a strong focus on game-changing technologies such as artificial intelligence (AI) and generative AI (GenAI). The sector hopes the Union Budget will bring measures to encourage further investments in these technology areas.

The industry is also expecting the Budget to provide investment support in digital infrastructure technologies and tax incentives, which could lead to the establishment of advanced centres of excellence to drive innovation in R&D.

EV sector pins hope on purchase subsidies for EVs; lower taxes

The electric vehicle (EV) industry’s biggest expectation from Union Budget 2024 is an advancement on the Faster Adoption and Manufacturing of Hybrid and Electric Vehicles (FAME) scheme, the second iteration of which expired on March 31, 2024.

Import taxes have also been a bone of contention for several EV manufacturers who want to set up shop in India, and the issue came to a head with Tesla eyeing an entry.

Other than import taxes, manufacturers are hoping the government will rationalise goods and services tax (GST) on electronic components, especially battery packs, cells, and other critical components used in EV powertrains. The government, in 2023, had already removed custom duties on capital goods and machinery required to manufacture lithium-ion cells.

Beyond manufacturing and sales subsidies, EV players also reckon it would help if the government actively boosted usage, especially in commercial sectors.

Edtech sector seeks funding, tax exemptions

The edtech sector has seen many ups and downs in recent years. Following the pandemic-led surge, it is now facing a reality check with layoffs and funding challenges.

Edtech companies are hoping for tax exemptions, enhanced digital infrastructure to bridge the access gap, and increased funding to propel the sector’s growth, among others. These measures, they argue, are crucial to democratise education, enhance learning outcomes, and equip the future workforce with necessary skills.

Education sector stakeholders assert that the budget should recognise the importance of aligning with the New Education Policy’s recommendations, including allocating 6% of total GDP to education.

Reducing tax rates on online learning will make it more affordable, enabling equal access to education and further democratising knowledge, he adds.

SaaS sector’s wishlist

In a big push to embrace AI for technology startups in India, the government approved the India AI Mission with a Budget allocation of over Rs 10,000 crore in March this year to fuel growth in various segments, such as IndiaAI Compute Capacity, IndiaAI Innovation Centre (IAIC), IndiaAI Datasets Platform, among others.

However, industry experts suggest that while this initiative is promising, more needs to be done to leverage the new technology across the sector.

Several SaaS startups expect the upcoming Budget to focus on Intellectual property (IP) enforcement, streamlined patent processes, and incentives for R&D investments. 

The industry expects streamlined regulations, tax benefits for early-stage companies, and easier access to capital, says Khadim Batti, Co-founder and CEO, Whatfix.

Agritech stakeholders ask for easier credit, digital public solutions

The Union Budget 2024 holds critical importance in addressing challenges related to the agritech sector.

Stakeholders are hoping for solutions to navigate issues related to insufficient credit, lack of digital public infrastructure supporting agriculture, and robust market access systems.

Agritech stakeholders have voiced a need for government support in helping startups get traction, stay afloat, and tap into public infrastructure for digital penetration in the Union Budget.

While founders, investors, and other stakeholders in the sector are looking at tying up current credit schemes with the adoption of agritech practices to generate more demand, they are also looking at the government to introduce tax breaks, financial assistance, and credits to agritech startups for innovation.

Multiple founders have voiced a need for creating agriculture-centric digital public infrastructure and setting up infrastructure that allows farmers to access these digital tools.

Besides creating digital public infrastructure, the sector also feels it is important to set up systems in rural India to access these technologies effectively.

Gaming startups eye policy breather

The online gaming industry in India has seen a rapid expansion mirroring the rise in digital reach across the country, the adoption and rise of the 5G network, and pandemic-induced change in user consumption patterns.

However, game development in India is still nascent amidst tight funding. The government has encouraged game development in India by allowing 100% foreign direct investment (FDI) into the sector and the inclusion of esports as part of multi-sports events. 

“Gaming and esports have different needs and demands in the Budget. With esports now under national and international sports federations, esports would benefit from an increased investment in the sports budget and inclusion in national games such as Khelo India,” says Akshat Rathee, Co-founder and MD of NODWIN Gaming.

The industry is also expecting more policies to encourage domestic gaming hardware and game production development. 

Last year, the GST Council recommended that online money games be subjected to a GST rate of 28% on the total money deposited with the platform, resulting in a higher tax burden for companies. Previously, a GST rate of 18% was levied on the platform fee.

The change in tax regime resulted from the GST Council differentiating between online games played by skills and those played by luck. However, this has posed several challenges for the companies.

Stakeholders also fear the high tax rate will curb innovation and slow growth for small companies, with investments already slowing down post-pandemic high. 

Drone sector’s hope for Budget

Ever since the Minister of Civil Aviation liberalised the drone ecosystem in 2021 and cut red tape, there has been an unprecedented surge in startups, investment inflow, and technological advancements.

Prime Minister Narendra Modi had earlier laid down the vision to make India a drone hub by 2030.

That can only happen through a policy push promoting deep tech companies and enabling the commercialisation of drone technologies, Ankit Mehta, CEO of ideaForge, suggests. “Key measures should include expanding the PLI scheme for drones, establishing a dedicated R&D fund, creating common testing facilities, and scaling up government-led market opportunities,” he adds.

Many analysts also agree that the upcoming Budget needs to include pro-technology policies that promote growth by investing in digital infrastructure, supporting businesses and startups, and encouraging emerging tech sector investment.

Despite its upward trajectory, the drone industry faces complex regulatory challenges, such as those governing beyond visual line of sight (BVLOS) operations, which are still in development. BVLOS refers to the operation of UAVs where the pilot or operator cannot see the drone with their own eyes.

In addition to regulatory and workforce challenges, drone startups have had to navigate various operational challenges, including infrastructure, supply chain, and compliance issues.

Despite the promising outlook, challenges such as a lack of domestic component manufacturing, talent retention issues, and inadequate infrastructure persist.





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BrowserStack launches AI-driven Low Code Automation tool

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Software testing platform BrowserStack has rolled out Low Code Automation, a solution to simplify test automation for quality assurance teams, developers, and non-technical users. 

The newly launched solution will address challenges faced by software teams, including manual testing delays and complex automation frameworks, BrowserStack said in a statement. 

While traditional test automation requires coding expertise by often limiting non-technical testers to contribute, this tool allows user—irrespective of their technical background—to create and manage AI-driven automated tests without writing code. Users can also use BrowserStack’s cloud infrastructure for reliable test execution.

“(The AI-powered Low-Code Automation (LCA) simplifies the process of building and maintaining test automation suites compared to traditional tools like Selenium. It reduces the steep learning curve and complexity often associated with automation projects, leading to a quicker return on investment (ROI),” Chintan Doshi, Director of Product Management at BrowserStack, told YourStory

To support development teams worldwide, Low Code Automation speeds up testing cycles, boosts product quality, and enhances user experience by reducing technical barriers. 

“Citizen testers—such as business analysts, product managers, and customer support teams—can easily add validations and create automated tests with the test recorder, without requiring coding skills. This reduces their dependency on developers and QAs and empowers them to actively contribute to testing efforts,” Doshi explained.

Founded in 2011 by Ritesh Arora and Nakul Aggarwal, BrowserStack provides a cloud-based platform for developers to test websites and mobile apps across devices, operating systems, and browsers on demand.

With headquarters in San Francisco and Mumbai, the company has expanded its product line to include over 15 products, of which 10 were launched in the past 18 months.

In August, the Accel-backed firm acquired Berlin-based Bird Eats Bug, an advanced bug-reporting tool. The acquisition aims to address the existing gaps in bug reporting and streamline fragmented testing workflows.





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Flipkart’s delivery arm Instakart reports widening losses, lower revenue in FY24

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Flipkart’s delivery service arm Instakart’s FY24 losses increased multifold to Rs 1718.4 crore, from Rs 324.6 crore in the previous year, hurt by higher expenses and marginally lower revenues. 

The company, which is in the logistics, warehouse, courier and allied services business, clocked an operating revenue of Rs 12,115.3 crore in FY24, 5% lower than Rs 12,787.4 crore it posted a year ago, according to filings made with Toefler. 

During the period, the company’s total expenses increased 6% to Rs 14,149.4 crore, mainly driven by employee benefit and other expenses. 

Logistics services accounted for the majority (about 78%) of Instakart’s total operating revenues, with Rs 9,429.8 crore, marginally lower than what it collected in the previous year.

Warehousing services, which accounted for about 10% of total operating revenues, witnessed a 28.4% drop in revenue, while collection services, which accounted for 12%, remained stable. 

Just a week ago, Flipkart Internet reported a 21% rise in FY24 revenue at Rs 17,907.3 crore helped by rising income from its advertising services.

Flipkart India Ltd, which is Flipkart’s business-to-business (B2B) arm, reported a 26.4% rise in revenue from operations at Rs 70,541.9 crore in FY24. 





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Google Cloud to boost support for early-stage AI startups with new programmes, partnerships

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Google has rolled out a range of programmes and partnerships to accelerate the growth of AI startups In India. The initiatives, announced at an AI Startups Summit in Bengaluru, will support early-stage AI founders in building, scaling, and expanding their customer base through the utilisation of Google Cloud services.

 

The tech giant recently introduced Emerging ISV Partner Springboard—a 12-week programme designed to fuel growth for AI startups. Participants will benefit from hands-on support in creating go-to-market assets, consultations with Google AI experts for product refinement, guidance on technical architecture best practices, and streamlined onboarding to Google Cloud Marketplace. 

“Google is committed to empowering AI startups to drive innovation and growth. These initiatives demonstrate our dedication to providing critical support and resources to early-stage founders, helping them build and scale successful AI-powered businesses,” said Manish Gupta, Senior Director, Research, Google DeepMind. 

During a fireside chat at the Global Google Cloud Summit, Google Cloud CEO Thomas Kurian applauded startups leveraging AI and cloud technology

“At Google Cloud, our mission is to support these pioneers by providing the essential tools, resources, and mentorship they need to thrive. Through strategic partnerships, tailored programs, and advanced infrastructure, we are committed to enabling businesses to scale their impact and drive the next wave of digital transformation,” said Kurian. 

Early-stage founders will receive enhanced support through the Google for Startups Cloud Program, which will offer $200,000 in Google Cloud credits over two years. AI-based startups will receive even greater support, receiving $350,000 in credits to address the demanding computational needs of advanced AI development, the company said in a statement. 

In addition, Google has collaborated with Y Combinator to provide exclusive access to NVIDIA H100 GPUs and Google Cloud TPUs, along with cloud credits, support, and mentorship for its Summer 2024 group of AI-focused startups.

Furthermore, the tech giant is also joining forces with early-stage accelerators and incubators such as 500, StartX, and Berkeley Skydeck to provide early-stage founders with a special package, including Google Cloud credits, expert advice, and technical workshops

Earlier, the California-headquartered firm also announced the launch of Startup School: GenAI, a four-week training programme designed to help startups leverage AI.





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