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Agritech stakeholders ask for easier credit, digital public solutions in Budget

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According to the Observer Research Foundation, the Indian agriculture market accounts for 18.3% of the country’s gross domestic product (GDP) and employed nearly 158 million people in 2022-23. 

The Union Budget 2024 holds critical importance in addressing challenges related to agritech in the country. Stakeholders are hoping for solutions to navigate issues related to insufficient credit, lack of digital public infrastructure supporting agriculture and robust market access systems.

However, the government’s strides leave much to be desired. Agritech stakeholders have voiced a need for government support in helping startups get traction, stay afloat, and tap into public infrastructure for digital penetration in the Union Budget set to be unveiled on July 23. 

Expanding credit

Founders, investors, and other stakeholders in the agritech sector are looking at tying up current credit schemes with the adoption of agritech practices to generate more demand. 

“The Rs 6,000 per year provided under this (Pradhan Mantri Kisan Samman Nidhi Yojana ) scheme could be tied to farmers implementing new, more productive, and climate-smart agricultural technologies,” says Anand Chandra, Co-founder and Executive Director at Arya.AG.

Rishabh Singh, Managing Partner at Aeravati Ventures, agrees, saying, “There is a strong expectation for an increase in the agricultural credit target, potentially to Rs 22-25 lakh crore, to ensure that every eligible farmer has access to formal credit.” 

Just a week ago, the National Bank for Agriculture and Rural Development (NABARD), along with the Ministry of Agriculture, announced the Agri SURE fund of Rs 750 crore through its NABVENTURES unit to bring technological advancement to the agriculture sector that accounts for over 20% of India’s income. 

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Support for agritech startups

Founders and investors are also looking at the government to introduce tax breaks, financial assistance, and credits to agritech startups for innovation. 

Rohit Bajaj, Co-founder of Balwaan Krishi, goes as far as to ask for “a 10-year tax holiday for startups and small businesses engaged in developing and implementing agritech solutions.”

Singh suggests, “Encouraging public-private partnerships to drive innovation and providing grants to agritech startups” to foster a dynamic and resilient agricultural sector. 

Need for agriculture-centric DPI 

Multiple founders voiced a need for creating agriculture-centric digital public infrastructure and setting up infrastructure that allows farmers to access these digital tools. 

Arya AG’s Chandra suggests the creation of an Open Network for Digital Commerce, especially catering to the agritech logistics sector, hoping that the “platform would allow various agritech players to connect and streamline processes related to input delivery, output collection, and distribution.” 

He adds, “It could also facilitate the integration of individual truck movement platforms.”

Sat Kumar Tomer, Founder and CEO of Satyukt Analytics, hopes for digital payments to facilitate online transactions among farmers and the development of data analytics systems that provide insights for better decision-making in farming practices, crop management, and supply chain logistics.

Development of smart warehousing 

Satyajit Hange, Co-founder of Two Brothers Organic Farms, highlights the importance of “implementing smart warehousing in key agri clusters”, as inadequate refrigeration forces farmers to sell their produce in a specific area. 

Swarup Bose, Founder and CEO of Celsius Logistics, says it would also support the growth of quick commerce by adopting advanced technologies like automation, AI-powered analytics, and blockchain, besides a focus on environmentally conscious practices and regulatory compliance

“Strengthening the supply chain with advanced technology will facilitate real-time tracking of goods in transit and help manage temperature-sensitive products,” he says, adding that a more streamlined regulatory and compliance process would attract not only domestic but global investment as well. 

“Enhancing warehousing facilities and promoting the use of electronic Negotiable Warehouse Receipts (eNWRs) could significantly reduce wastage and improve access to finance,” adds Singh of Aeravati Ventures.

Challenges with market access 

The regulatory landscape of the agritech sector is inconsistent across Indian states, creating uncertainty for a business introducing new products across the country. 

Bajaj of Balwaan Krishi points out that “the approval process for agritech technologies can be lengthy and cumbersome, requiring multiple clearances from different government agencies.”

On a similar note, Hange says, “Infrastructure deficits for storage transport and broader market access are key barriers hampering the growth of the agritech sector.”  

Arya AG’s Chandra calls for government support in “organising or sponsoring high-level delegations and events to promote Indian agritech products internationally on a revenue-sharing model.”

Tomer points out the need for developing “online platforms that connect farmers with buyers, suppliers, and other stakeholders, enhancing market access and transparency, and finally high-speed internet to access all these DPI systems.” 

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Improving connectivity

Besides creating digital public infrastructure, it is important to set up systems in rural India to access these technologies effectively. 

One of the key bottlenecks with the adoption of technologies in the agriculture sector is the lack of awareness and knowledge about upcoming technologies, available schemes, and potential benefits. 

Hange highlights that only 30% of rural India has access to high-speed internet. 

On a similar note, Tomer calls for “improving digital literacy among farmers, ensuring reliable internet connectivity in rural areas, and integrating more regional markets into the platform.” 

Singh adds, “Key areas of focus should include the expansion of high-speed internet in rural areas to facilitate the use of digital tools and platforms by farmers.”


Edited by Suman Singh



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ED searches 19 premises of Amazon, Flipkart vendors in FEMA probe

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The Enforcement Directorate Thursday conducted searches against some of the “main vendors” operating on platforms of ecommerce giants Amazon and Flipkart as part of a foreign investment “violation” investigation, official sources said.

A total of 19 premises of these “preferred” vendors located in Delhi, Gurugram and Panchkula (Haryana), Hyderabad (Telangana), and Bengaluru (Karnataka) were covered as part of the action, the sources said.

It is learnt that the ED inspected documents and took copies of some from the premises of about six such vendors who were not named.

The sources said a probe has been initiated by the federal agency under the provisions of the Foreign Exchange Management Act (FEMA) after it received several complaints against the two large ecommerce companies, where it is alleged that they were “violating India’s FDI (foreign direct investment) rules by directly or indirectly influencing the sale price of goods or services and not providing level playing field for all the vendors”.

There was no immediate response from the two ecommerce companies.

Meanwhile, the Confederation of All India Traders (CAIT) welcomed the ED action.

“The CAIT, along with several other trade bodies, has been raising these issues for the past few years. I welcome the Enforcement Directorate’s actions as a step in the right direction,” CAIT Secretary General Praveen Khandelwal said in a statement.

He claimed that the Competition Commission of India (CCI) had also issued “penalty notices” to Amazon and Flipkart, and their “preferred” sellers, for “engaging” in anti-competitive practices that have adversely affected small traders and ‘kirana’ (grocery) stores.

It has been reported in the past that the CCI, which works to ensure fair business practices across sectors in the marketplace, is already looking into alleged anti-competitive ways of ecommerce companies.

The CAIT and mainline mobile retailers’ association AIMRA had also petitioned the CCI sometime back seeking immediate suspension of operations of Flipkart and Amazon as they alleged that the companies engaged in predatory pricing and were burning cash to offer heavy discounts on products.

These practices, in turn, are creating a grey market of mobile phones, causing losses to the exchequer “as players in the grey market evade taxes”, they had said.

Commerce and Industry Minister Piyush Goyal had recently flagged the same concerns as he had questioned Amazon’s announcement of a $1 billion investment in India, saying the US retailer was not doing any great service to the Indian economy but filling up for the losses it had suffered in the country.

He had said in August that their huge losses in India “smells of predatory pricing”, which is not good for the country as it impacts crores of small retailers.

Goyal said e-commerce companies were eating into the small retailers’ high-value, high-margin products that are the only items through which the mom-and-pop stores survive.

The minister had said that with the fast-growing online retailing in the country, “are we going to cause huge social disruption with this massive growth of ecommerce”.

Khandelwal said that the CAIT has urged the CCI and the ED to protect the businesses of small traders.

“In the new Bharat, led by Prime Minister Narendra Modi Ji, no one is above the law. I am hopeful that now the law will take its rightful course and protect the livelihoods of small shopkeepers.

“This government is committed to ensuring that no entity can harm the trading community. In response to multiple complaints filed by the trading community regarding FDI violations and the anti-competitive practices of quick-commerce companies such as Blinkit, Swiggy, and Zepto, we urge both the CCI and the ED to take swift action and prevent any further, irreparable damage to the businesses of small traders,” he said in the statement.





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Irdai proposes to amend regulatory sandbox norms

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Regulator Irdai has proposed to amend the norms related to ‘regulatory sandbox’ by incorporating principle-based approach and further facilitating the adoption of innovative ideas and new concepts across the insurance value chain.

Regulatory sandbox usually refers to live testing of new products or services in a controlled/test regulatory environment for which regulators may or may not permit certain relaxations.

The Insurance Regulatory and Development Authority of India (Irdai) constituted an internal committee to review the Irdai (Regulatory Sandbox) Regulations.

Based on the recommendations of the committee, it has proposed amendments to the regulatory sandbox regulations and seeks comments from the public at large on the proposed amendments.

Issuing an exposure draft on regulatory sandbox regulations, Irdai said the amendment seeks adoption of principle based approach over rule based approach.

The changes to the norms are also aimed to facilitate the introduction of innovative ideas/new concepts across the insurance value chain, Irdai said.

Irdai has invited comments from the stakeholders on ‘Exposure draft – Irdai (Regulatory Sandbox) (Amendment) Regulations, 2024’ by November 25.





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Prodigy Finance secures $310M financing from DFC

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Prodigy Finance, a global higher education finance company, has secured financing of up to $310 million with a funding commitment from the US International Development Finance Corporation (DFC).

This latest financing, building on the previous partnership with DFC, prioritises social impact with a minimum financing threshold of 30% for women and 50% for individuals from low- and lower-middle-income countries, it said in a statement.

“Together, we are empowering a new generation of global leaders to unlock opportunities that shape a brighter future,” said Prodigy Finance Chief Financial Officer Neha Sethi.

The higher education finance company’s borderless lending model allows students to apply for loans based on their future earning potential rather than their current circumstances or credit history.

Since its founding in 2007, the international student lender has enabled over 43,000 postgraduate master’s students to attend top universities, disbursing over $2.3 billion in funding to students from more than 150 countries.

Sonal Kapoor, Global Chief Commercial Officer of Prodigy Finance, told YourStory that India is its core market and has the largest share of its funding.

According to the Prodigy Finance 2022 Impact Report, students reported that the company’s loan helped them to pursue their dream career (91%), achieve success in their personal life (83%), and at least double their salary (74%).

In September, Prodigy Finance launched a $30 million blended finance programme in collaboration with The Standard Bank of South Africa Limited and Allan & Gill Gray Philanthropies.





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