Bistro by Blinkit, Zomato’s play in the quick food delivery space, will not use restaurant data from Zomato’s food delivery and dining-out operations.

“This is going to be a significant additional cost to us, but ethics and sticking to our word mean more than anything else to us at Zomato and we are not going to give it up to save some marketing cost,” noted Albinder Dhindsa, CEO of Blinkit, in a post on X.

Bistro’s standalone app is built by a separate team rather than being operated under Blinkit’s parent Zomato. Zomato will not even market Bistro, clarified Dhindsa in a post.

The clarifications follow Dhindsa’s formal launch of Bistro, which is being tested across a few locations in Gurugram to ascertain the product-market fit.

“At Bistro, no preservatives or food processors are used in preparing the food, nor is it microwaved processed food. Instead, we are investing in infrastructure and R&D to create tasty dishes within 5 minutes or less,” added Dhindsa.

The statement comes after Sagar Daryani, President of the National Restaurant Association of India (NRAI), said in an interview with Economic Times the association was not okay with Zomato and Swiggy engaging in private labelling and selling food directly via Bistro and Snacc, respectively.

NRAI, which represents five lakh restaurants across the country, had earlier cautioned its members over deep discounting and payment gateway tools offered by aggregator platforms for dine-in operations.

This is one of multiple fronts of tension between food delivery platforms and restaurant partners.

According to non-public documents prepared by the Competition Commission of India, Swiggy and Zomato reportedly violate competition law. The documents, according to a Reuters report, say that Zomato entered into “exclusivity contracts” with partners in return for lower commissions, while Swiggy promised business growth to certain players if they listed exclusively on its platform.

Just days ago, Swiggy launched a standalone app for food delivery under the brand Snacc, along with other quick food offerings like Bolt and Swiggy Cafe.

Life can often feel overwhelming, leaving us with a sense of uncertainty about our goals, our paths, and our potential. We all seek to take control of our lives, but the journey toward empowerment requires clarity, self-reflection, and actionable strategies. Fortunately, there are powerful books that can guide us through this process. These books provide valuable lessons on self-improvement, resilience, and living intentionally.

In this article, we explore five books that can empower you to take control of your life. With each one offering practical advice and wisdom, they will help you unlock your full potential and guide you toward a life that aligns with your goals and values.

4 Books to read to take control of your life

1. The Four Agreements by Don Miguel Ruiz

The Four Agreements is a spiritual guidebook that provides wisdom based on ancient Toltec teachings. It outlines four key principles for living a life of personal freedom and happiness: Be impeccable with your word, don’t take anything personally, don’t make assumptions, and always do your best.

Why it matters

This book is a powerful tool for freeing yourself from limiting beliefs and toxic behaviours. By practising the four agreements, you can transform your thoughts, relationships, and overall quality of life. Ruiz’s teachings provide clarity on how to break free from the expectations and judgments of others, ultimately helping you reclaim control over your own happiness.

2. Mindset: The New Psychology of Success by Carol S. Dweck

In Mindset, psychologist Carol Dweck explores the concept of fixed vs. growth mindsets. She reveals how your beliefs about your abilities can significantly impact your success, relationships, and overall potential. Dweck’s research shows that those who embrace challenges and see failure as an opportunity to grow are more likely to achieve their goals.

Why it matters

This book is essential for anyone looking to break through self-imposed limitations. By adopting a growth mindset, you can overcome obstacles, embrace learning, and tap into your limitless potential. Mindset challenges you to view challenges as opportunities for growth, rather than threats, allowing you to take control of your journey to success.

3. Grit: The Power of Passion and Perseverance by Angela Duckworth

In Grit, Angela Duckworth delves into the importance of passion and perseverance in achieving long-term goals. She argues that talent alone is not enough to succeed; it’s the combination of passion and sustained effort that leads to extraordinary outcomes.

Why it matters

Grit shows you how persistence in the face of adversity is the key to long-lasting success. By cultivating grit, you can push through challenges, stay focused on your goals, and achieve what you once thought impossible. Duckworth’s insights encourage you to trust in your ability to persevere and find motivation even during the most difficult times.

4. Big Magic: Creative Living Beyond Fear by Elizabeth Gilbert

Big Magic by Elizabeth Gilbert is a celebration of creativity and living a life free from fear. The book encourages readers to embrace curiosity, take risks, and let go of self-doubt. Gilbert’s personal anecdotes and insights provide a roadmap for creative individuals looking to live more fulfilling and authentic lives.

Why it matters

For those seeking to unleash their creativity, this book is a powerful reminder that fear should not hold you back from pursuing your passions. Big Magic shows how embracing creativity can lead to a more vibrant and meaningful life. It’s a must-read for anyone ready to break free from the constraints of self-doubt and start living creatively and authentically.

5. Dare to Lead by Brené Brown

In Dare to Lead, Brené Brown explores the concept of leadership through vulnerability, courage, and empathy. The book focuses on the importance of leading with authenticity and building strong, supportive teams in both professional and personal settings.

Why it matters

Leadership is not just about authority but about connection and trust. Brown’s book is a guide for anyone wanting to lead with integrity and compassion. By embracing vulnerability and understanding the role of emotions in leadership, Dare to Lead offers invaluable insights for those who wish to empower others while taking control of their actions. It’s particularly useful for those in leadership positions or anyone striving to make an impact in their community.

Conclusion

The books listed above offer powerful insights and practical strategies to help you take control of your life and unlock your true potential. Whether through cultivating grit, embracing creativity, or changing your mindset, each of these books provides actionable advice that will empower you to take charge of your journey. By reading these transformative works and applying their lessons, you will be better equipped to overcome obstacles, achieve your goals, and live a life of purpose and fulfilment.

Self-discovery is one of the most transformative journeys you can embark on. It’s a process of unravelling layers, understanding your unconscious motivations, and embracing your authentic self. Carl Gustav Jung, the renowned Swiss psychologist and psychoanalyst, devoted his life to studying the intricacies of the human psyche. His insights continue to resonate with individuals striving for personal growth and self-awareness.

Jung’s work often delved into the unconscious mind, the concept of individuation, and the “shadow self.” His words, as profound as they are timeless, challenge us to confront our inner complexities and rise to our fullest potential. Many of his most meaningful quotes can be found on platforms like Goodreads. These quotes inspire us to introspect, grow, and transform into the people we are meant to be.

In this article, we’ll explore eight of Carl Jung’s most impactful quotes, offering insights and explanations on how they can guide you on your journey of self-discovery.

8 impactful quotes from Carl Jung

1. “Your visions will become clear only when you can look into your own heart. Who looks outside, dreams; who looks inside, awakes.”

This quote perfectly encapsulates Jung’s emphasis on introspection. It suggests that the answers we seek are not in the external world but within ourselves. Dreams may inspire, but true awakening and clarity come from self-reflection. When we take the time to explore our hearts and minds, we discover who we truly are and what drives us.

2. “Until you make the unconscious conscious, it will direct your life and you will call it fate.”

Jung’s exploration of the unconscious mind is central to his philosophy. This quote reminds us that our hidden fears, desires, and motivations influence our actions more than we realise. By bringing these elements to the surface, we gain control over our lives. Otherwise, we remain victims of our unconscious patterns, mistaking them for external forces or “fate.”

3. “I am not what happened to me, I am what I choose to become.”

This quote speaks to the power of agency and choice in shaping our lives. While our past experiences influence us, they do not define us. Jung encourages us to take control of our narrative, focusing on what we can create and who we can become, rather than dwelling on past wounds.

4. “Knowing your own darkness is the best method for dealing with the darknesses of other people.”

Jung’s concept of the “shadow self” emphasises the importance of understanding and accepting the darker aspects of our personality. By confronting our own flaws and struggles, we develop greater empathy and patience for others. This quote is a powerful reminder that self-awareness is the foundation for meaningful and compassionate relationships.

5. “The privilege of a lifetime is to become who you truly are.”

For Jung, individuation—the process of becoming one’s true self—is life’s ultimate goal. This quote encourages us to embrace our individuality unapologetically, despite societal pressures or expectations. The journey to authenticity is challenging but deeply rewarding, making it a privilege worth pursuing.

6. “There is no coming to consciousness without pain.”

Personal growth is rarely comfortable. This quote highlights that confronting our unconscious mind and embracing self-awareness often involves pain and struggle. However, these challenges are necessary to move forward and achieve a deeper understanding of ourselves. Growth, as Jung implies, is a process of transformation that demands resilience.

7. “Man needs difficulties; they are necessary for health.”

Challenges are an essential part of human growth, according to Jung. They force us to adapt, learn, and evolve. This quote shifts our perspective on hardship, encouraging us to view struggles not as roadblocks but as opportunities for self-improvement and resilience.

8. “What you resist not only persists, but will grow in size.”

This quote dives into the idea that denying or suppressing certain emotions, desires, or fears only makes them more powerful. Jung believed in facing these aspects of ourselves head-on to integrate them into our psyche. Avoidance often leads to magnification, whereas acceptance leads to resolution and peace.

Takeaways

Carl Jung’s quotes offer profound insights into the complexities of self-discovery and personal growth. They challenge us to look inward, confront our unconscious, and embrace the parts of ourselves we often ignore. By reflecting on these timeless truths, we can better understand our motivations, grow from our challenges, and move closer to living authentically.

Let Jung’s wisdom be your guide as you navigate the intricate path of self-awareness. After all, the privilege of a lifetime is becoming who you truly are.