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Mudrex reports 200% growth in user base in 2024

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Indian crypto investment platform Mudrex on Friday said it saw a 200% rise in its user base in 2024 as the company doubled down on building customer relationships and focusing on educating its users.

“A lot of these (education, partnerships) initiatives finally started to bear fruit over the last year. We put in a lot of effort in helping people understand what crypto is, demystifying crypto, giving them a sense of how they can participate in investing in crypto without risking a lot and figuring out what’s the right balance between risk and reward so that they can invest with confidence and invest with the right outcomes in mind, “ said Edul Patel, Co-founder and CEO at Mudrex in an interview with YourStory. “That, I think, was a journey that we spent time on over the last year and I think that  has helped us to our milestones today.”

Mudrex has also clocked in a 20X surge in monthly trading volume, touching $200 million. This refers to the total value of all trades executed on the platform.

The company aims to onboard 10 million users by the end of 2025 by entering new markets and catering to a wider range of audience.

Mudrex will continue to focus on spreading the word about crypto through its many offerings which includes ‘Learn with Mudrex’, a programme that offers insights into crypto trading through various courses. The company is also looking to introduce certified learning courses in the coming months.

The news comes amidst rising action in the global crypto landscape as Bitcoin prices touched all time highs after Donald Trump’s re-election. Trump has promised to roll out strategies that would benefit the ecosystem and has been a supporter of the digital asset. This along with rising institutional interest has resulted in an ongoing bull rally.

When asked if this influenced the rising number of customers on Mudrex’s platform, Patel said, “I think our growth has been consistent throughout the year. Having said that, whenever prices jump, of course, things move. For example, we saw a reasonably large spike in March, then we saw another reasonably large spike in July, August, and then of course, November, December. But I would say the spike is noticeable, but it’s not something that is an outlier.”

The company, which has received the Virtual Asset Service Provider (VASP) registration in the European Union, is now in the process of applying for MiCA licence which is a permit to operate crypto-related services in the European Union.

However, Patel added that India remains the company’s primary focus. “Our primary focus right now continues to stay in India. And we want to double down and first grow in India. And then as time progresses, take steps to move out. We will likely move out, if we do, we will likely move out to more developed economies.”

The company, which was founded in 2018, has announced a fee-free trading day on all coins on January 12 to mark seven years of operations.





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Simple everyday habits to change your life in 30 days

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Imagine waking up every morning with a renewed sense of purpose and motivation. Imagine feeling more energised, focused, and capable of tackling life’s challenges head-on. This isn’t just a dream—it’s a reality that can be achieved by embracing simple, yet powerful habits over just 30 days. It’s often said that “small changes lead to big transformations,” and this philosophy couldn’t be truer when it comes to developing life-altering routines.

Most people believe that drastic measures are required to bring about change. They think transformation involves upheaving their entire schedule, adopting extreme diets, or engaging in rigorous programs that seem nearly impossible to sustain. But what if I told you that change doesn’t have to be overwhelming? What if you could revolutionise your life by dedicating just 30 days to intentional, purposeful habits?

Science supports this idea. Studies have shown that it takes approximately 21 to 30 days to establish a new habit. This means that with a focused effort for one month, you can rewire your brain, develop healthier routines, and set the stage for long-lasting personal growth. Whether you’re looking to boost productivity, enhance your mental health, or achieve physical fitness, a 30-day commitment can be the catalyst for transformation.

This article will introduce you to a range of practical 30-day habits, carefully designed to improve different aspects of your life.

Simple habits to change your life in 30 days

From waking up earlier to journaling your thoughts, each habit is simple yet impactful. Let’s explore how dedicating just a month to these habits can lead to lifelong benefits.

1. Start a gratitude journal

Write down three things you’re grateful for every day. This simple habit helps shift your focus to positivity, reducing stress and increasing happiness. After 30 days, you’ll notice how your perspective changes, even during tough times.

2. Drink more water daily

Hydration is key to maintaining energy and focus. Challenge yourself to drink at least 8 glasses of water a day. You’ll feel more alert, your skin will glow, and your overall health will improve within a month.

3. Wake up 30 minutes earlier

Use the extra time to meditate, exercise, or plan your day. This habit can set a positive tone for your mornings, making you more productive and less rushed.

4. Read for 15 minutes a day

Pick a book that inspires or educates you. Whether it’s self-help, fiction, or biography, reading will broaden your perspective and improve your focus.

5. Walk 10,000 steps daily

Physical activity is essential for a healthy body and mind. Track your steps and aim for 10,000 each day. Walking not only improves physical fitness but also boosts mental clarity.

6. Eliminate a bad habit

Identify one habit that’s holding you back—procrastination, smoking, or endless scrolling on social media—and work on replacing it with a healthier alternative.

7. Practice daily meditation

Spend 5-10 minutes meditating daily to calm your mind and increase self-awareness. With regular practice, you’ll feel more centred and less anxious.

8. Try meal prepping

Dedicate one day a week to preparing meals for the next few days. This habit can save you time, reduce stress, and promote healthier eating.

9. Declutter one area daily

Spend 10-15 minutes decluttering a small area, such as a drawer or shelf. By the end of 30 days, your home will feel more organised and stress-free.

10. Learn something new

Commit to learning a new skill or topic for 30 days. Whether it’s cooking, coding, or playing an instrument, dedicating time daily can lead to noticeable progress.

11. Write down your goals

Take a few minutes each day to review and refine your goals. This habit helps you stay focused on your long-term vision.

12. Reduce screen time

Set a specific limit on your screen usage, especially before bed. Use the extra time for activities that nurture your well-being.

13. End your day with reflection

Before sleeping, reflect on your day. Write down what went well and what you can improve. This simple habit promotes self-awareness and continuous growth.

14. Perform random acts of kindness

Do one kind thing daily, like helping a coworker, complimenting someone, or donating to a cause. Spreading positivity can uplift your own mood as well.

Conclusion

Life transformation doesn’t require a dramatic overhaul. By committing to small, manageable habits for just 30 days, you can see profound changes in how you think, feel, and act. The key is consistency and dedication. Each habit on this list is designed to address specific areas of your life, from mental well-being to physical health.

So, why wait for the “perfect” moment to start? Pick a habit, commit to it for 30 days, and watch yourself transform into the best version of yourself. Your future self will thank you.





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Zepto Café hits 50,000 daily orders within four weeks of app launch: CEO Aadit Palicha

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Quick commerce major Zepto’s 10-minute food delivery service, Zepto Café, has surpassed 50,000 daily orders just four weeks after the launch of its dedicated app, according to CEO Aadit Palicha.

“In December, I posted that we launched a new app for Zepto Café (food delivered in 10 minutes), which was doing 30K orders/day. Just 4 weeks later, we have crossed 50K orders/day – that’s 60% month-on-month growth 🤯,” Palicha wrote in a post on social media platform X.

Zepto Café, originally part of Zepto’s quick commerce app, was recently launched as a standalone app to capitalise on the growing demand for 10-minute food delivery. The move came amid growing competition from players like Swiggy, Zomato, magicpin, Ola Dash, BigBasket, and the new entrant, Swish.

On Tuesday, Zomato introduced 15-minute food delivery services in select pin codes, following its earlier launch of Bistro by Blinkit as part of its foray into this segment. The competition intensified further on Wednesday with Swiggy bringing Snacc, a new 15-minute food delivery app, while it continues to run its private label Swiggy Café and Swiggy Bolt, its own 10-minute food delivery service.

Zepto, however, is hoping to leverage the success of Zepto Café to make a significant push into the broader food delivery market, which remains largely dominated by Zomato and Swiggy. To strengthen its leadership in this space, the company recently elevated Shashank Shekhar Sharma to CXO for Zepto Café.





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Wellness Made Simple: How MSMEs Can Support Your Health Resolutions in 2025

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New Year’s resolutions are exciting opportunities for personal transformation—a chance to reimagine our potential, reset our goals, and embrace positive change. Many of us get inspired to reflect on our well-being—mentally, emotionally, and physically—setting the stage for meaningful, positive change.

As we embrace these goals, the search for accessible and innovative solutions becomes essential, guiding us toward sustained wellness.

This vision of complete wellness is being made a tangible reality by India’s innovative Micro, Small, and Medium Enterprises (MSMEs) in the health and wellness space, who are transforming how we approach personal well-being.

According to these entrepreneurs, they aren’t just selling products; they’re creating a holistic approach to health that benefits consumers and local farmers. By bringing superfoods back to our tables and offering high-quality, convenient supplements, brands like Danodia Foods and Alpinista are turning health resolutions into achievable, sustainable routines.

Samir Padhan: Bringing millets back to the table

Once a staple of Indian households, millets gradually gave way to other grains as dietary preferences evolved. But thanks to visionaries like Samir Padhan, Co-founder of Danodia Foods, these grains are making a comeback—and for good reasons. Packed with essential nutrients, millets are not only rich in fibre, protein, and minerals but are also naturally gluten-free, making them an ideal choice for today’s health-conscious consumers.

“During a soul-searching trip to South India in 2019, I discovered the incredible health benefits of millets, once a superfood that had fallen out of favor,” shares Padhan. “In that moment, a new dream was born—to bring millets back into the mainstream and improve lives through my business.”

Danodia Foods, founded in 2022 in Solan, Himachal Pradesh, stands out for its commitment to sustainability and ethical sourcing according to Padhan. The company collaborates directly with smallholder farmers, ensuring fair wages and promoting environmentally friendly farming practices. This not only supports rural livelihoods but also encourages the cultivation of climate-resilient crops like millets, which require less water and thrive in arid conditions.

“Our goal is to build an ethical, inclusive brand that connects consumers directly with smallholder farmers to uplift rural communities,” Padhan emphasizes. The company has reimagined millets for today’s busy consumers, transforming these ancient grains into delicious and convenient products. Each product is designed to fit seamlessly into modern diets, whether it’s for a quick breakfast, a hearty dinner, or a healthy snack. The company offers an impressive variety of options, including:

  • Millet grains (foxtail, barnyard, sorghum, kodo, pearl, kutki, ragi)
  • Millet flours (sorghum, kodo, foxtail)
  • Millet flakes (sorghum, foxtail, ragi, pearl)
  • Honey and jaggery as natural sweetener alternatives

By promoting healthier choices and improving farmer welfare, Danodia Foods is redefining the millet experience. “Our journey is just beginning, but the progress so far convinces me that we can make millets fashionable again while making a real difference in the lives of customers and farmers,” Padhan says.

Deepak Rai: Elevating wellness with Alpinista

For those with busy lifestyles or limited time for meal preparation, supplements can be a convenient addition to a wellness routine. They can complement daily dietary intake when cooking balanced meals regularly becomes challenging, or when it isn’t always practical, offering an easy-to-consume option for people on the go.

Recognizing this need, Alpinista, founded by Deepak Rai, offers a range of products designed to seamlessly integrate into everyday routines. According to Rai, Alpinista’s supplements are not just for fitness enthusiasts; they are for anyone seeking to adopt a healthier lifestyle. By providing convenient and effective solutions, Alpinista ensures that health goals can evolve into sustainable habits.

The brand’s diverse offerings include:

  • Kashmiri Saffron & Kesar: Known for their antioxidant properties, these supplements help enhance immunity, improve skin health, and promote relaxation.
  • Pure Himalayan Shilajit Plus: A resin liquid with fulvic acid & 85+ trace minerals that is known to act as a natural energy booster that supports stamina and vitality.
  • Ultimate Omega 3 Fish Oil Mercury-free, burpless Omega-3 fish oil capsules, rich in EPA and DHA known to support heart, joint, brain, and immune health, promoting overall wellness.
  • Vitamin D3 + K2: Soft gel capsules, a potent duo, synergistically are believed to support immune function and cardiovascular health.
  • Omega-3 Rich Trail Mix & Energy Booster Trail Mix: Nutrient-dense blends featuring flax seeds, cashews, dried papaya, raisins, berries, pumpkin seeds, sunflower seeds, and chia seeds, perfect for snacking.
  • Premium Dry Fruits: Pistachios and cashews that deliver a quick, nutritious energy source.

The company states that each product is crafted with a focus on quality, purity, and effectiveness. Ingredients like saffron are sourced directly from farmers, and all products adhere to strict FSSAI guidelines. Customer satisfaction remains a cornerstone of Alpinista’s operations. By continually refining their approach and maintaining the highest standards, the company strives to meet the evolving needs of consumers.

“The name Alpinista comes from the Spanish word for ‘mountaineer’ or ‘climber,’ reflecting our belief that, like climbing a mountain, achieving good health requires continuous progress,” Rai shares.

With a foundation built on quality and a deep-rooted passion for health, Alpinista aims to empower individuals to take charge of their well-being—one mindful choice at a time. Looking ahead, the brand plans to launch a premium supplement line tailored to women’s health, addressing specific wellness needs with expert-backed formulations.

Scaling success with Walmart Vriddhi

Behind the success of brands like Danodia Foods and Alpinista lies the transformative support of the Walmart Vriddhi Program. This free-of-cost online program aims to help small businesses grow, scale, and integrate into domestic supply chains while leveraging Flipkart’s platform expertise. It provides MSMEs access to digital training, business advice, and personalised mentorship.

For Padhan, joining Walmart Vriddhi in January 2023 marked a turning point. The program’s structured curriculum and mentorship enabled his team to optimize operations by transitioning from a centralized warehouse model to regional hubs, allowing for faster deliveries across India.

Leveraging its eCommerce guidance, Danodia Foods partnered with Flipkart, boosting online visibility and driving a 40% increase in sales. “I was making a sale of around Rs 2,000 a day. After three months, it grew to Rs 25,000. Today, my daily sales are Rs 2.5 lakh on Flipkart, contributing to 40% of our revenue,” Padhan shares.

For Rai, Walmart Vriddhi provided the knowledge and personalised mentorship needed to transition from selling dry fruits to crafting a full-fledged health supplement brand. Rai credits the program with teaching him how to optimize product listings, implement effective digital marketing, and maintain high hygiene standards.

“Before Walmart Vriddhi, our online sales were Rs 5,000 a month. A year post the learning program, that figure rose to Rs 7-8 lakh a month,” he explains. Leveraging Flipkart’s expansive digital platform allowed Alpinista to reach customers in remote areas like Nagaland and the Andaman Islands—something unattainable through offline sales alone. This nationwide visibility significantly boosted the brand’s sales and strengthened its market presence.

“Seeing Alpinista reach an audience across India was truly instrumental to our brand’s growth,” Rai shares. “The program also provided invaluable networking opportunities, enabling us to gain fresh insights and refine our business strategies.”

Walmart Vriddhi has empowered over 60,000 MSMEs across India, including women-led enterprises and family businesses, by offering digital training, personalized mentorship, and platform expertise. By equipping small businesses with the resources to thrive, the program plays a vital role in helping MSMEs make wellness accessible to consumers while uplifting local communities.

For aspiring entrepreneurs inspired by the success of these brands, registering for programs like Walmart Vriddhi can provide invaluable mentorship and guidance, helping turn business vision into reality.

As we embrace the new year, brands like Danodia Foods and Alpinista show that wellness is more than a resolution—it’s a sustainable lifestyle built on thoughtful choices and lasting commitment. So, whether it’s millet-based pancakes for breakfast or an Omega-3 trail mix for your post-workout snack, Danodia Foods and Alpinista are here to help you thrive.





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