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Navigating regulatory hurdles: How Ayurveda and wellness startups ensure product compliance

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The growth of the wellness market has led to a revival of Ayurveda, one of the oldest traditional systems of medicine in India. Ayurveda-aimed wellness enterprises, businesses, and corporations are on the rise as the influence of herbal medical treatments, supplements, and other wellness products increases.  

However, this growth is accompanied by increased bureaucracy. New businesses in this field face a series of challenges in an attempt to ensure that the products they offer or seek to offer are safe as well as compliant with several health and safety regulations.  

In India, the Ministry of AYUSH regulates traditional medicine and Ayurveda products. Startups must adhere to the Drugs and Cosmetics Act, 1940, as well as specific guidelines for Ayurveda, Unani, Siddha, and Homoeopathy (AYUSH) products. Similarly, European markets have stringent regulations for herbal products, requiring manufacturers to provide safety data and evidence of efficacy. 

Here’s how Ayurveda and wellness businesses can overcome the obstacles posed by the regulations in this industry and thrive well in a business with very stringent standards. 

Key compliance areas for Ayurveda startups 

To navigate these regulations, Ayurveda startups must focus on several key areas: 

  • Product safety and quality control: It is of the utmost importance that product safety is maintained. Ayurvedic products such as herbal supplements or topical treatments are made from natural plant materials whose strength and purity differ. Young companies must put or have adequate mechanisms to control the quality and guarantee the safety of the finished product for all batches. This implies careful identification of trusted vendors for raw materials, performing laboratory tests to determine the level of impurities in the materials used, and adhering to good manufacturing practices (GMP). 
  • Labelling and health claims: Labelling of product information should be done with utmost precision. Any health benefits associated with Ayurvedic products should be qualified with proof of scientific research or clinical trials. False claims may result in lawsuits or withdrawal of the products from the market. For instance, a company may get into trouble with regulators over the use of the word “cure” in association with its product designed to treat chronic conditions, in the absence of any supporting clinical evidence. 
  • Certification and documentation: Certifications such as GMP, ISO, or organic certifications are instrumental in assuring the quality and safety of the product. In Ayurvedic products, it is equally important to provide records of sources of the ingredients, reports of the manufacturing processes, and results of any tests done by external agencies in order to prove compliance. Startups are advised to maintain complete documentation of all these processes as a means of fulfilling the regulatory requirements and ensuring clarity to the public. 
  • Risk management: It is necessary to implement efficient risk management practices. Ayurvedic constituents can also interact with allopathic medicines resulting in side effects. Startups should perform extensive toxicology studies, risk assessments, and also post-marketing strategies to evaluate the side effects of the products after they are launched in the market. 
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Overcoming regulatory challenges 

Even though compliance with these regulations presents a big challenge, several protective measures can be taken by startups to aid in compliance and mitigate risks:  

  • Engage legal and regulatory experts: It would be of great assistance to seek professional advice on food and drug policies, especially from those who have expertise in Ayurveda and wellness. Such professionals should help the startup comprehend the various aspects of the regulation and the risks of getting it wrong. 
  • Invest in research and testing: One of the strategies to ensure compliance with regulatory standards is to focus on the investment in scientific research, clinical trials, as well as laboratory testing to verify the product’s claims. For example, startups that provide solid proof supporting their product claims tend to win the trust of customers and regulatory authorities. 
  • Collaborate with industry associations: Joining industry groups or associations can provide valuable resources and insights on compliance best practices. Networking with other Ayurveda and wellness businesses can help startups stay informed about regulatory changes and challenges. 
  • Focus on consumer education: It is vital to communicate effectively with the consumers. Informing consumers regarding the advantages and safety of Ayurvedic products through blogs, social media, or webinars will the risks of disinformation and misconceptions. Openness in the supply chain, the making and analysis of goods enhances confidence in the customers. 

 

The Ayurveda and wellness markets are expanding at a speedy rate however, with expansion comes the aspect of conformance to strict regulations. Startups operating within this sector must ensure that all their products and services fit the requirements of the law both locally and internationally. Spearheading the issues of safety in products, making the right labels, and maintaining documentation, Ayurveda startups can overcome regulatory challenges and at the same time, gain competitive advantage for sustained growth. Given the right approach, these businesses can flourish, while providing consumers with quality wellness products that are safe and work. 

(Pawanjot Kaur is Co-founder and CTO of AYUVYA, an Ayurveda wellness brand.)

(Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the views of YourStory.)





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What Indian startup founders are reading; Amit Trivedi on balancing creativity with business

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Hello,

The way AI is built is about to change.

That’s what OpenAI’s co-founder and former chief scientist Ilya Sutskever thinks as he predicts that pre-training is bound to end soon. Next-generation models, he predicted, are going to “be agentic in a real way.” 

He also said future AI systems will be able to work things out step-by-step in a way that is more comparable to thinking, unlike today’s AI, which mostly pattern-matches based on what a model has seen before.

OpenAI, meanwhile, wants payback. The ChatGPT maker published a blog post featuring Elon Musk’s old emails in which he pushed for the AI startup to be a for-profit. The move comes in response to Musk moving the court to stop OpenAI from moving to a for-profit business. 

The published emails also revealed Musk sought to be OpenAI’s CEO and outlined a plan where he would “unequivocally have initial control of the company” but said that would be temporary. The two other OpenAI co-founders objected, saying he would hold too much power.

ICYMI: Why OpenAI whistleblower, Suchir Balaji, who resorted to suicide, was critiquing ChatGPT.

While many folks on Instagram are having a light-hearted moment enjoying AI-generated spoofs of Bollywood movies, investors are serious about where to put the big bucks.

 Software firm Databricks, which helps enterprises process and analyse their data using AI, is nearing a deal that could become one of the largest venture capital funding rounds in history. It’s close to raising $9.5 billion.

If finalised, it would far surpass OpenAI’s $6.6-billion funding round—the largest-ever venture capital round in history.

Talk about scoring big bucks.

In today’s newsletter, we will talk about 

  • A peek into Indian entrepreneurs’ reading list
  • Amit Trivedi on balancing creativity with business
  • This bar offers cocktails ‘ASPER’ seasons

Here’s your trivia for today: What is considered the oldest library in the world?


Books

Inside Indian entrepreneurs’ reading list

As the Indian startup ecosystem continues to innovate and disrupt the tech infrastructure, entrepreneurs and investors keep going back to business manuals and handbooks that have helped forge their decision-making skills to keep pace. 

YS Life dives into the personal libraries of some of the most notable Indian entrepreneurs and investors to uncover the books that have shaped their thought processes in 2024. 

Page turner:

  • Kaivalya Vohra: Co-founder, Zepto: Atomic Habits by James Clear reminded me that progress is about compounding those tiny 1% improvements every day—whether it’s improving customer experiences or team efficiency.
  • Kunal Bahl: Co-founder, Snapdeal and Titan Capital: I loved Poor Charlie’s Almanack’s (check the spelling of the title) (by Charlie Munger) multidisciplinary approach, emphasis on mental models, and focus on integrity and lifelong learning.
  • Priyanka Gill: Co-founder, Good Glamm Group: The Hard Thing About Hard Things is like a trusted mentor for navigating the realities of running a business. It addresses the gritty, complex challenges of entrepreneurship with unfiltered honesty.
books of 2024

Upbeat

Amit Trivedi on balancing creativity with business

Earlier this year, the playback singer and composer Amit Trivedi announced his latest album—Azaad Collab—which features 22 music artists across 13 tracks. Amit has collaborated with the likes of Sunidhi Chauhan, Armaan Malik, Jubin Nautiyal, and Neeti Mohan, among others, to celebrate diverse voices in the Indian music industry. 

“It is a freedom of expression, of creating something that I resonate with, and like putting out there, without anybody telling me what to make and how to make it,” he reflects. 

Passion for music:

  • “There is nothing called struggle, you just flow and you need to love what you’re doing, and be very passionate and dedicated to it…Things just flow and fall into place, that’s what happened to me,” Amit says. 
  • Deadlines in particular are spoilsports for creativity. “Creativity is very fluid, it’s not stuck to a particular time limit…But as far as films are concerned, they have release dates set way in advance. We have to work according to those dates…”
  • Music-composing is art, at the end of the day, Amit says. Having said that, to also keep creating tracks that are ‘commercial’ and resonate with the masses, it is important to find a balance. 
Amit Trivedi

Wine and Food

This bar offers cocktails ‘ASPER’ seasons

It’s not just Gurugram’s skyline that vies for attention; its cocktail-forward restaurants and bars, too, are making noise for the right reasons. The newest kid to join the block is ASPER, set in the millennium city’s popular hotspot, The Kitchens, in DLF Phase 3. 

Highlights:

  • Dolce and Banana cocktail is a spin on the fashion brand D&G. This whisky-based drink from the ‘Spring’ section, with the addition of banana cordial, cinnamon, tincture, and lime juice, bursts with tropical flavours.
  • If you are an out-and-out chai fan, there’s a drink called Between the Sheets. The masala tea-infused gin cocktail includes tender coconut water and pandan leaf, creating an earthy taste on your palate.  
  • Among the small plates, Shrooms and Burrata, Yam Koobideh Kebob paired with fresh pita, labneh, and fresh chilli sauce, and the Tamarind Caramel Pork Belly with crispy garlic chips on the side left an impression. 
ASPER

News & updates

  • Fake news: The BBC has filed a complaint with the US tech giant Apple over AI-generated fake news that was shared on iPhones and attributed to the broadcaster. One of the group notifications by Apple Intelligence suggested that the BBC News website had published an article claiming that Luigi Mangione, who was arrested in the US over the murder of a healthcare executive, had committed suicide.
  • Mainstream: MicroStrategy, the preferred high beta play on the price of bitcoin, will join the Nasdaq 100 index, a move that could further increase demand for the controversial stock that has been on a torrid run this year, alongside the price of the cryptocurrency.
  • Social media ban: A US appeals court rejected an emergency bid by TikTok to temporarily block a law that would require its Chinese parent company ByteDance to divest of the short-video app by January 19 or face a ban on the app.

What is considered the oldest library in the world?

Answer: The Royal Library of Ebla, located near Mardikh, Syria. It is estimated to date back to 2500-2250 BC. 


We would love to hear from you! To let us know what you liked and disliked about our newsletter, please mail [email protected]

If you don’t already get this newsletter in your inbox, sign up here. For past editions of the YourStory Buzz, you can check our Daily Capsule page here





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India’s gaming boom and the cross-platform revolution

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The gaming landscape has undergone a revolutionary transformation in recent years, with cross-platform gaming emerging as a crucial force that unites diverse gaming ecosystems. Once boxed into distinct platforms—consoles, PCs, and mobile devices—gaming now allows players to seamlessly connect, compete and collaborate across devices of their liking. This evolution not only enhances player experiences but also reshapes the gaming industry‘s dynamics. 

The rise of cross-platform gaming 

Cross-platform gaming refers to the ability of players on different devices to interact within the same game environment.

Historically, gamers were restricted to playing with others who shared their platform, often leading to fragmented communities. This changed with technological advancements, developer cooperation, and increasing demand for inclusive gaming experiences. Pioneers like Fortnite, Minecraft and Call of Duty: Warzone have championed cross-platform play, enabling players across consoles, PCs and mobile devices to interact. This model has since inspired countless developers to adopt similar frameworks, recognising its potential to expand player bases and encourage community engagement. 

Technology behind the transition 

The transition to cross-platform gaming required overcoming technical and logistical challenges. Platforms like NVIDIA GeForce Now, Microsoft’s Xbox Cloud Gaming, and Google Stadia allow games to be played on any device with minimal hardware requirements.

By streaming games directly from servers, cloud gaming breaks the dependency on specific hardware. Tools like Unreal Engine and Unity facilitate the development of games compatible with multiple platforms, streamlining cross-platform support. Services like Epic Games’ account system let players carry progress, purchases, and customizations across devices, enhancing continuity. Unified server ecosystems allow for real-time interaction between players, irrespective of their devices. 

Online gaming budget

Benefits of cross-platform gaming 

Cross-platform gaming offers numerous benefits that are reshaping the gaming experience for players worldwide. By removing device barriers, it drives inclusive communities where collaboration, competition and richer interactions thrive. It democratises gaming by enhancing accessibility, allowing mobile gamers to engage with high-end franchises traditionally dominated by consoles and PCs. Unified player bases reduce content gaps, ensuring the longevity and profitability of games over time. Furthermore, cross-platform gaming provides unparalleled flexibility, enabling players to switch devices without losing progress, ensuring uninterrupted and seamless experiences.

These advantages collectively highlight the transformative impact of cross-platform gaming on the industry. 

Challenges and criticisms 

While cross-platform gaming has gained immense popularity, it is not without its challenges and criticisms. Technical imbalances often arise, as PC gamers with superior hardware, peripherals and frame rates hold a competitive edge over console or mobile players, raising concerns about fairness. Security risks are another significant hurdle, with larger, unified player bases becoming more attractive targets for hackers, intensifying cybersecurity challenges.  

Additionally, platform rivalries have historically slowed progress, as companies like Sony, Microsoft and Nintendo hesitated to embrace cross-platform gaming due to fears of losing their competitive edge—though recent years have seen a shift in this stance.  

Lastly, the development process itself is complex, demanding significant investment, time and expertise to ensure seamless compatibility across diverse platforms, adding to the industry’s challenges. 

Cross-platform gaming in the Indian context 

India’s gaming ecosystem, dominated by mobile gamers due to affordable smartphones and internet access, is also experiencing the cross-platform revolution. Games like Garena Free Fire and Call of Duty: Mobile are popular among Indian gamers, with increasing demand for seamless experiences between mobile and other devices. In the financial year 2022, the gaming market was valued at $2.6 billion and is projected to reach $8.6 billion by 2027, growing at a CAGR of 27%.

This growth is not confined to metropolitan areas; Tier II and Tier III cities are significantly contributing to this expansion. As the country’s gaming market grows, cross-platform gaming is poised to play a pivotal role in uniting players across socio-economic and geographic boundaries. 

Future of cross-platform gaming 

As technology advances, the integration of metaverse concepts and blockchain-based gaming is expected to further blur platform boundaries. Imagine an ecosystem where a player’s in-game assets, progress, and identity are universally accessible, independent of the platform. Cross-platform gaming is not merely a trend but a reflection of the industry’s commitment to inclusivity, accessibility and innovation. It bridges gaps, encourages collaboration and ensures gaming remains a universal language of entertainment. As gamers continue to demand seamless, device-agnostic experiences, cross-platform gaming will undoubtedly become the standard, shaping the future of interactive entertainment.

(Jaya Chahar is Founder and CEO of Trade Fantasy Game.) 

(Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the views of YourStory.)





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Wardwizard Innovations expects 30-35% sales from electric three-wheelers

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Vadodara-based electric vehicle maker Wardwizard Innovations & Mobility expects 30-35% of sales volume to come from electric three-wheelers going forward. 

The company also said it is aiming to close the current financial year with up to 42,000 units in sales.

Wardwizard Innovations & Mobility has expanded its product portfolio under the Joy-e-rik and Joy-e-bike business with two new launches in the passenger segment and two for the commercial segment. It has also unveiled a high-speed electric two-wheeler.

“Three-wheeler sales, we are expecting, to contribute 30-35% in our overall vehicle sales,” Akhtar Khatri, Director for Sales and Strategy, told reporters during a media interaction. 

The company is looking to sell 35,000-40,000 two-wheelers, besides 2,000 three-wheelers, this fiscal, while the target for the next financial year (FY26) is to sell 50,000 units of electric two-wheelers and 10,000 electric three-wheelers. 

Wardwizard also said the current production capacity stands at 1.20 lakh units per annum for e-two-wheelers and 60,000 units annually for e-three-wheelers. 

The high-speed electric scooter Nemo, priced at Rs 99,000 (ex-showroom) is designed for urban roads, offers three drive modes—eco, sport, and hyper. It is equipped with a 72V, 40Ah lithium-ion (NMC) battery with Smart BMS for extended life and performance, the company said. 

The company claimed that Nemo offers a running cost as low as 17 paisa per km. 

The company also announced the booking of the e-scooter and has offered an introductory price of Rs 98,000 till next month. 

The passenger segment e-three-wheeler Joy-e-rick, which comes at a starting price of Rs 3.85 lakh (ex-showroom), comes equipped with a 10.24 kw Lithium-ion battery, a top speed of 50 km and a range of 150 km on a full charge, as per the company. 

The passenger e-rickshaw Joy Bandhu is powered by a 48V BLDC motor and delivers a peak power of 1.59 kW, while the 7.2 kW lead-acid battery pack provides a range of 100-120 km per charge. Its price range starts at Rs 1.34 lakh (ex-showroom), Wardwizard Innovations & Mobility said.

The e-three-wheeler for the cargo segment has been priced at Rs 4.24 lakh (ex-showroom) and the e-rickshaw (for the cargo segment) at Rs 1.30 lakh (ex-showroom), respectively, it said.

“Our new models, under both business verticals, mark a significant milestone in our commitment to advancing India’s transition to green and eco-friendly mobility,” said Chairman and Managing Director Yatin Gupte.





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