Startup
AdvantageClub.ai bags $4M in funding led by Axilor Ventures
AdvantageClub.ai on Monday said it raised $4 million in a funding round led by Axilor Ventures, with AFG ventures, Prasanna Sarkar (Co-founder and ex-CTO of Rippling), Bytez Ventures and some existing ventures participating in the round.
With the latest round, the company has raised a total of $11 million in funding so far.
The company, which specialises in employee engagement solutions, plans to utilise the raised capital to accelerate its expansion into the US and Asia, it said in a statement.
Additionally, AdvantageClub.ai will also double down on building wellness programmes, including OPD plans, fitness plans, health check-ups, and social behaviour-led healthy habit formation, and work on strengthening its position in the rewards and recognition space, it said.
“We will continue building state-of-the-art solutions in AI and have pioneered the same in the Rewards space recently with the launch of our AI bot, Adva. By building Applied AI use cases within our platform, we will enhance engagement further and give new ways for organisations to engage with their employees,” said Sourabh Deorah, Co-founder and CEO of AdvantageClub.ai.
With companies starting to provide wellness options as part of their benefits for the employees, the company—in the last two years—has seen wellness take a centre stage in its product suite with Advantage Wellness, the CEO noted.
Founded in 2016 by Sourabh Deorah and Smiti Bhatt Deorah, the San Francisco-headquartered company caters to clients, including Tech Mahindra, HCL, Concentrix, Hexaware, Biocon, Tata Steel, and Air India.
“Companies are in search of good options to improve employee engagement and strengthen their employer brand. AdvantageClub.ai’s personalised, scalable, and global platform offers a best-in-class solution to employers who put their employees first,” said Ganapathy Venugopal, Founder and CEO of Axilor Ventures.
Startup
Meet the 10 companies that have made an impact in 2024
Economic tides may ebb and flow, but India’s entrepreneurial ecosystem is poised for continued growth. Rising digital connectivity and tech investment are set to help India’s startup ecosystem grow 2.6 times by 2030.
Amid new market trends, business challenges, and opportunities, a few companies are emerging as game changers and helping shape tomorrow’s landscape today. Whether it’s through innovation, strong leadership, or delivering what customers need, these 10 companies have stood out in 2024.
The Green Chapter
Founded in 2018 by mother-daughter duo Anchal and Aanvi Jain, The Green Chapter is all about eco-ethical choices and supporting local artisans. It makes sustainability effortless with a range of planet-friendly products. From seed paper notebooks and bamboo travel kits to cork-based office essentials like file folders and yoga mats, every product is crafted with care for the environment. The company’s handmade crochet bookmarks and flower bouquets, created by local artisans, add a personal touch to sustainability. The Green Chapter, which represented India’s eco-friendly collection and sustainable products on a global stage in Milan, also offers zero-waste hotel amenities kits and unique corporate gifting options.
Bordoloi Biotech
Dr Binoy K Bordoloi, Founder of Bordoloi Biotech, is a pioneering scientist and entrepreneur with over 35 years of experience in medical devices and pharmaceuticals. He developed HerboJoint (India) and HerboCare (USA), integrating Ayurvedic wisdom with modern science. Bordoloi’s innovations in peritoneal dialysis and wound management have earned multiple patents. He authored Naamghar in America, highlighting the neo-Vaishnavite Guru Sankardeva’s prayer house. His contributions extend to community service, including leadership roles in cultural organisations and philanthropic efforts in Assam and North America.
Cake2homes
Cake2homes, founded by Hemin Shah in 2017, has rapidly grown into one of India’s leading gifting delivery services. Specialising in cakes, flowers, and gifts, the company operates in over 150 cities, offering tailor-made packages for every occasion. Known for its punctuality and exceptional service, Cake2homes fills a significant gap in the market, ensuring timely and high-quality deliveries. From humble beginnings, Shah has navigated the company through challenges, including financial struggles and personal setbacks. Cake2homes, a trusted name among households and corporate clients, has a strong online presence, and continues to make every celebration special.
HSW Embroidery Machines
Founded in 2013, HSW Embroidery Machines is a rising brand in the embroidery industry. An emerging name in India, the company has revolutionised traditional embroidery by transforming intricate, time-consuming handwork into seamless, machine-powered creations with cutting-edge technology. HSW has a presence abroad, and has also impacted global markets. Notably, it has enhanced the lives of over 4,000 women, empowering them to achieve financial independence and better lifestyles. HSW believes in creating “embropreneurs”, combining tradition with technology to transform the embroidery industry with passion and purpose.
Bibliophiles
Bibliophiles is a brand that crafts premium personalised school supplies for children aged 0-7 years. The company’s range includes personalised labels, stationery, apparel accessories, activity kits, and books, all designed with positive parenting principles in mind. Bibliophiles focuses on reducing screen time, fostering empathy, enhancing a sense of belonging, and promoting well-rounded growth in children. Rooted in real parenting insights, its child-safe, practical, and attractive products support meaningful early childhood development. In just one year, Bibliophiles has served over 25,000 customers, built a 5,000-strong mothers’ community, and gained 22,000 followers.
Contetra
Contetra Private Ltd, led by ex-Big 4 consultants, specialises in finance transformation for MSMEs and mid-size companies. The services it offers include ERP consulting for successful implementation and ROI optimisation (ERPNext, Odoo, SAP, Oracle, Microsoft), virtual CFO services to drive MSME growth with real-time performance insights, GAAP Advisory for IFRS/Ind AS/US GAAP compliance, process excellence to streamline MIS and AR/AP cycles, and upskilling and resourcing to empower finance teams.
Rangreli
Started in 2015 by Prashant Sharma and Kumarika Singh, Rangreli has grown into a beloved home decor brand that is celebrated for its artistic nameplates for homes and offices. The catalogue, which blends functionality with artistry, includes a stunning range of lamps, wall art. and serve ware. Rangreli aims to be an A-to-Z solution for home decor and custom gifting. From hand-painted nameplates and Pichwai-inspired wall art, to table lamps and serve ware, it transforms homes into artistic havens. With 20,000+ loyal customers, Rangreli has thrived through its D2C model and makes handcrafted elegance widely accessible.
Teachnook
Kajal Dave, Co-founder, Teachnook, began her journey in Amsterdam, where she completed her master’s in business. Driven by a vision to provide quality education at minimal costs, she explored online education with Teachnook. Over three years, she has scaled Teachnook’s operations, achieving remarkable revenue growth and establishing a thriving workforce. Now, with her new venture, Launch Ed, Dave is revolutionising the e-learning world by introducing cutting-edge initiative programmes like SaaS career training, global internships, and research paper mentorship, pioneering paths that redefine what online learning can achieve.
Xtraminds Digital Solution Ltd
Mamta Kumari is a serial entrepreneur and digital marketing strategist with a proven track record. Currently, as Co-founder and marketing head of Xtraminds Digital Solution Ltd, she helps her clients devise effective digital marketing strategies for growth. She believes that “nothing matters more than the ROI” for her clients, and she has helped D2C and B2B clients from India, the US, Canada, Australia, and the Middle East grow their sales by 10X. A Delhi University graduate with 9 years of experience, she has founded and led marketing for companies such as Keeto and Twofold IT Solution.
Eewa Farms
Eewa Farms was born out of Founder Saurabh Arora’s deep concern for the chemicals in our food and groundwater contamination. Disturbed by these realities, and after 20+ years in the corporate world, he set out to bring professionalism and purpose to farming. Drawing from a decade of exploring sustainability and visiting 70+ farms, he built a venture focused on residue-free, nutritious produce through hydroponics. With strong family support and a dedicated team, Eewa Farms leads the way in clean, responsible, ethical, and innovative agriculture for a healthier future.
Startup
White collar hiring activity rises by 2% in November: Report
White-collar hiring activity reported a modest 2% growth in November compared to the same month last year, mainly driven by sectors including oil and gas, artificial intelligence-machine learning (AI/ML), FMCG among others, a report said on Tuesday.
Naukri JobSpeak Index, an indicator of white-collar hiring activity, reported modest trends in November, coming in at 2,430 points, reporting a 2 % year-on-year growth.
This positive trend is driven by strong growths in key non-IT sectors like Oil and Gas (16 %), Pharma/Biotech (7 %), FMCG (7 %), and Real Estate (10 %), alongside sustained momentum in emerging domains like AI-ML (30 %) and global capability centres (11 %), the report said.
The IT sector remains steady, registering a flattish trend compared with last year.
In November, standout performers included Oil and Gas (14 %), Artificial Intelligence-Machine Learning (20 %), FMCG (6 %) and GCCs (4 %), highlighting the continued buoyancy in these domains.
Other sectors witnessed moderation in hiring activity, largely expected during the festive season, it added.
The Naukri JobSpeak is a monthly Index representing the state of the Indian job market and hiring activity based on new job listings and job-related searches by recruiters on the resume database of Naukri.com.
Meanwhile, regarding geographic locations, cities in Rajasthan sustained remarkable resilience.
Jaipur (14 %), Udaipur (24 %) and Kota (15 %) emerged as notable bright spots, wherein Jaipur saw a 20 % year-on-year growth in hiring by Foreign MNCs, it said.
Towards the eastern end, Bhubaneswar was impressive with a 21 % YoY increase, it said.
“We typically observe muted trends on white-collar hiring during the festive period and the 2 % growth in November broadly reflects that. However, the combined October and November trends reflect good resilience. Additionally, the rise in non-IT fresher hiring is a good development with respect to the younger talent,” Naukri.com chief business officer Pawan Goyal added.
Startup
British International Investment to invest $33.5M in Indian EV startups
British International Investment (BII), the UK’s development finance institution, has made investment commitments totalling $33.5 million in India’s electric vehicle (EV) sector.
The commitments comprise $15 million in debt financing to Everest Fleet, $15 million in equity investment in TI Clean Mobility, and $3.5 million in equity commitment to Vecmocon, said BII in a statement.
Everest Fleet will use the funding to expand its EV portfolio by adding 1,300 vehicles to its existing fleet of 2,100 EVs. This will create employment opportunities for drivers in Mumbai, Bengaluru, Delhi, Hyderabad, Kolkata and Chennai.
TI Clean Mobility is focused on creating designing and manufacturing EVs, including three-wheelers, trucks, and small commercial vehicles. BII’s co-investment through GEF’s South Asia Growth Fund III will be used for capital requirements to scale its manufacturing of low-carbon vehicles and to create inclusive jobs at scale.
Vecmocon, an EV component manufacturer, will use the equity investment to enhance its research and development capabilities and enter the commercial EV market. The company designs critical EV components such as battery management systems and motor controllers and has already enabled over 60,000 EVs on Indian roads.
“India’s ambitious drive towards sustainable mobility is an inspiring testament to its commitment to a greener future. British International Investment’s support for progressive and innovative companies in India’s zero emission vehicles sector reflects the deep partnership between our nations to address shared global challenges like climate change,” said Sally Taylor, Director of Development, Climate, Science, and Tech at the British High Commission.
“EVs remain a nascent sector in India. This is where BII, as the UK’s development finance institution, can support pioneering companies to contribute to India’s energy transition and decarbonisation journey,” said Abhinav Sinha, Managing Director at BII.
BII has been actively investing in India’s EV sector. In the past year, it has provided funding to various companies, including LoadShare, a last-mile logistics provider; Euler Motors, a commercial EV manufacturer; Turno, an EV distribution and financing platform; and Battery Smart, a battery-swapping network. It is also supporting ChargeZone’s plan to establish a nationwide network of over 10,000 charging stations by 2027.
In 2022, BII partnered with Mahindra & Mahindra to invest up to $250 million in a new passenger electric vehicle venture.
These investments align with BII’s broader commitment to climate-friendly initiatives and green technologies in India, with a total investment target of up to $1 billion.
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