Startup
Ecommerce platform Tata CLiQ rebrands to Tata CLiQ Fashion
ecommerce platform has introduced a new brand manifesto and packaging, and refreshed both its app and web experience.
has rebranded to Tata CLiQ Fashion. With a complete visual redesign, theThe rebranding is set to reposition the brand from a horizontal marketplace to a specialised vertical platform focused on fashion and lifestyle across categories including footwear, apparel, watches, gadgets, beauty, accessories, and home, the company said in a statement.
The new logo design encompasses a rose pink and cerulean blue colour palette.
“Our new brand identity and positioning reflect our commitment to offering consumers the best of fashion curated for their evolving needs. It is a strategic pivot to drive growth and our leadership in the fashion category. By focusing on fashion and lifestyle, our goal is to elevate fashion as a powerful form of self-expression,” said Gopal Asthana, CEO, Tata CLiQ.
In addition to the currently existing stores and over 6,000 brands, it will also introduce thematic stores that will showcase a selection of styles and essentials from a wide range of brands, the company said.
The brand is also set to roll out a new feature, ‘Fit Assessment’ which will help customers find products suited to them by analysing their past purchases and understanding their size and preferences.
The platform will also introduce virtual try-on and hyperpersonalisation features in the next few months to enhance the shopping experience, and streamline the search process the company said.
It will also launch an e-magazine, ‘e-Stylist’, which will be available on the app and will offer users ready access to trend reports, care and maintenance guides, how-to-style playbooks, and theme-based curated shopping lists to keep them updated on the latest fashion trends.
Startup
Google Chrome on Trial: Could This Be the Start of a New Internet Era?
The U.S. Department of Justice (DOJ) is taking a historic step in antitrust enforcement that could reshape the tech landscape. Recent reports suggest the DOJ aims to force Google to divest Chrome, its immensely popular web browser, to address concerns about its dominance in online search and advertising. With this move, the DOJ hopes to untangle Google’s sprawling digital empire, but will it truly lead to a fairer internet, or is this a Pandora’s box of unintended consequences?
Let’s unpack the details, the implications, and the monumental challenges of dismantling a tech titan.
Google Chrome: The Crown Jewel of Browsers
As of October 2024, Google Chrome commands a staggering 65.25% share of the global desktop browser market and 68.04% of the mobile browser market. These numbers illustrate Chrome’s omnipresence—it has been the gateway to the internet for billions of years. Its market dominance isn’t just about user preference but also about how Google integrates Chrome into its broader ecosystem, offering a seamless experience tied to its search engine, Gmail, YouTube, and other services.
Google’s browser has long been the backbone of its data-collection and advertising strategies, which contribute over 80% of Alphabet’s $300 billion annual revenue. Chrome users feed into this cycle by generating behavioral data, which Google uses to refine its advertising algorithms and improve its other platforms. This interconnectedness has fueled Google’s success but also drawn the ire of regulators.
The DOJ’s Allegations and Remedies
The DOJ accuses Google of leveraging its control over Chrome and its search engine to stifle competition and maintain an illegal monopoly. To address these issues, the DOJ has outlined several remedies:
Divesting Chrome
Forcing Google to sell Chrome would strike at the heart of its ecosystem. Without Chrome, Google’s ability to collect browser data and optimize its advertising algorithms could be significantly diminished.
Restricting Default Search Engine Agreements
Google reportedly spends $20 billion annually—more than NASA’s annual budget—to secure default search engine status on browsers like Apple’s Safari. The DOJ aims to curb such practices, creating space for competitors like Bing, DuckDuckGo, and Brave.
Mandating Data Sharing
By requiring Google to share search data with competitors, the DOJ hopes to level the playing field. This could empower smaller players to refine their search algorithms and attract more users.
Decoupling Android
The DOJ also proposes separating Android from Google’s suite of services, such as Maps and Gmail. This would allow phone manufacturers more freedom to offer alternative services.
Regulating AI Usage
Google’s dominance extends to AI, where it uses Chrome data to refine machine learning models. Limiting how this data is used could weaken Google’s AI capabilities and empower other players in the space.
Giving Websites More Control
Google’s use of web content in its AI systems has also raised concerns. The DOJ suggests giving publishers more say in how their content is used.
Who Could Buy Chrome?
If Chrome were sold, finding a buyer with the resources and expertise to manage such a massive platform would be challenging. Possible candidates include:
- OpenAI: Backed by Microsoft, OpenAI has the technical expertise and financial backing to make the acquisition work. However, Microsoft’s involvement could raise further antitrust concerns.
- Private Equity Firms: Deep-pocketed investment groups might see Chrome as a lucrative opportunity, but their lack of experience in managing large-scale tech platforms could be a drawback.
Whoever takes the reins of Chrome would face significant hurdles, particularly in monetizing the browser without access to Google’s advertising infrastructure.
Potential Impacts on the Internet
The DOJ’s proposals aim to foster competition, but they could also disrupt the internet ecosystem in profound ways:
Innovation and Competition
Breaking up Google could vitalize competition, leading to new innovations in browsers and search engines. Smaller players might finally get their chance to shine.
User Experience
A Chrome-less Google might struggle to maintain the seamless integration that users have come to expect. This could result in fragmented services and a less cohesive internet experience.
Cost Implications
Google’s free services are supported by its advertising revenue. Without the data synergy provided by Chrome, Google might have to charge for services like Gmail and Drive, fundamentally altering the internet’s economic model.
Privacy and Data Handling
Post-divestiture, Chrome’s new owner would need to establish clear data policies. This transition could lead to privacy concerns or opportunities for better data practices.
A Global Ripple Effect
The DOJ’s actions are likely to set a precedent for tech regulation worldwide. The European Union is already investigating Google’s practices, and other nations could follow suit. If successful, the case could redefine how countries approach antitrust issues in the tech industry.
Google’s Defense and Adaptation
Google has labeled the DOJ’s proposals as a “radical agenda” and is mounting a strong legal defense. The company argues that such measures would stifle innovation and harm consumers. Simultaneously, Google is preparing for a post-cookie future, finding ways to collect user data without third-party cookies—a clear sign that it is bracing for change.
The Bigger Picture
At its core, this case isn’t just about Google or Chrome—it’s about the future of the internet. If the DOJ succeeds, we could see a fairer digital landscape with more competition and stricter data regulations. However, the transition could also bring higher costs for users, disrupted services, and a less unified online experience.
As court hearings unfold in 2025, one thing is certain: this is a turning point for technology, business, and society. Whether this leads to a brighter, more competitive internet or unintended chaos remains to be seen.
For now, we’re left wondering: is this truly the end of Google Chrome, or just the beginning of a new chapter in the tech world?
Startup
Jack Dorsey-led Block’s Bitkey crypto wallet launches inheritance feature
Bitkey, the self-custody crypto wallet from Block Inc, founded by Jack Dorsey, has launched an inheritance feature on its platform to enhance control and privacy for its users.
The feature is set to roll out in December and launched widely in January 2025.
Bitkey hopes to disrupt the current landscape with the new offering that enables people who hold keys to their Bitcoin to have full control of their money. The company said that its inheritance ensures that the funds being held in a Bitkey wallet are transferred to a designated beneficiary after the passing of the owner.
“With this inheritance solution, we are offering customers a safe and simple way for them to pass their assets onto the next generation,” said Jason Karsh, Business Lead for Bitkey, in a statement. “Bitcoin is a multi-generational asset, and we think Bitkey should be multi-generational, too. We designed inheritance to be simple for beneficiaries to transfer, access, and manage their inheritance when the time comes.”
Bitkey’s inheritance feature will be initially clubbed with the purchase of Bitkey hardware devices. To set up the feature, the owner can invite a beneficiary through the Bitkey app. Once accepted, the inheritance plan will be created.
The company also added that to protect against any fraudulent claim, it has put in a six-month waiting period that must be completed before a beneficiary can access these funds.
Introduced by US-based Block, Bitkey is a self-custody Bitcoin wallet that can be accessed through a mobile app, a hardware device, and a set of recovery tools.
In 2023, the company entered the Indian market with Bitkey.
Startup
India’s digital public infrastructure finds many takers globally, says NISG CEO
The Digital Public Infrastructure (DPI) of India is now truly going global, as an increasing number of countries are seeking assistance to implement this technology platform to deliver various citizen services.
“There is a huge opportunity of taking it (DPI) globally,” said Rajiv Bansal, CEO, National Institute for Smart Government (NISG) during a panel discussion on the topic “Digital Public Infrastructure of India going Global” at the Bengaluru Tech Summit (BTS) 2024.
DPI in India has become the driving force for delivering services from both the government and private sector. These include the nationwide Aadhar identity and the unified payment interface (UPI) for financial services.
According to Bansal, NISG is engaged with several countries to come out with pilot projects or provide consultancy services on how they can implement DPI. Sri Lanka is undertaking a nationwide ID project, while other countries like Gambia, Myanmar, Belize and Fiji are keen to implement DPI to deliver several citizen services.
NISG is a not-for-profit organisation set up in 2003 by the Indian government, based on a public-private partnership model. It aims to assist governments in ushering in smart governance, process reforms and digitalisation.
Bansal said the DPI framework has achieved a certain level of maturity where it is based on fundamentals of open source technology, interoperability, subject to regulation and offering services for social welfare.
The greater interest for India’s DPI has largely come from developing countries who are looking at this platform for setting up a national identity setup similar to Aadhar. According to Bansal, developed economies are also interested in DPI but for other kinds of services.
However, Sharad Sharma, Founder – iSPIRT Foundation, was of the belief that the various functionalities from DPI till date in India are early iterations, and there is a vast scope to deliver numerous other services especially in the area of healthcare.
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