Startup
Food delivery platform Zomato backs Indian boxer Neeraj Goyat
Zomato has entered a year-long sponsorship agreement with Neeraj Goyat, an Indian boxer and mixed martial artist.
The partnership marks a significant milestone in Zomato’s commitment to supporting athletic excellence in professional boxing, said the company in a statement.
As part of the sponsorship, Zomato will provide financial and nutritional support and guidance to Neeraj Goyat, if required by him.
Goyat, a trailblazer in Indian boxing, has achieved numerous accolades, including the title of ‘India’s Most Promising Boxer’ in 2008. He is the first Indian boxer to be ranked by the World Boxing Council (WBC) and is the recipient of the WBC Asia ‘Honorary Boxer of the Year’ award in 2017. Goyat made history as he won with a score of 60-54 on all three judges’ scorecards at the Paul vs. Tyson mega event on November 15, 2024.
The company aims to inspire Goyat to excel at the highest level of professional boxing and inspire aspiring athletes across the country. By backing him, Zomato is also committed to elevating the profile of underrepresented sports, such as professional boxing, and athletes in the country, it said in the statement.
“This victory is ours, Zomato. Thank you for believing in me and standing by my side. Grateful to have you in my corner and happy to be a part of the Zomato family,” said Goyat.
Goyat’s inspiring journey, particularly his comeback after a severe car accident in 2019, resonated with Zomato’s CEO, Deepinder Goyal. The sponsorship was hinted at during a joint appearance on The Kapil Sharma Show and was later formalised, showcasing Zomato’s strategic venture into sports branding.
Recently Zomato had developed a framework to address the needs of its delivery partners better. Developed in consultation with thousands of delivery partners, worker rights experts, social research organisations, and industry bodies, the framework focuses on delivery partners’ financial, social, physical, mental, and professional needs.
Startup
Boost productivity today: Transform tasks into games
In today’s fast-paced world, staying productive can often feel like an uphill battle. Between endless to-do lists, shifting priorities, and distractions, it’s easy to feel overwhelmed. But what if there was a way to make productivity fun, engaging, and motivating? Enter task gamification—a powerful method to increase focus, enhance performance, and make even the most mundane tasks feel rewarding.
As we move into 2025, the approach to work and task management is evolving. The traditional methods of productivity, while effective, are being redefined by technology and new motivational strategies. Gamification—the use of game elements in non-game environments—has become a popular and innovative way to turn productivity into an exciting challenge.
Whether you’re a professional trying to stay on top of work or a student balancing multiple assignments, gamifying your tasks could be the game-changer you need. Let’s explore five powerful strategies to gamify tasks in 2025 and boost your productivity.
Making productivity fun and rewarding in 2025
1. Set clear goals and milestones
One of the foundations of any good game is the presence of clear objectives and milestones. Without them, players would lose focus and interest. The same principle applies to task management. In 2025, setting specific, measurable goals is crucial to gamifying your productivity.
- Break your large tasks into smaller, more manageable steps (like levels in a game).
- Assign points or rewards to each milestone you hit. For example, completing a section of a project could earn you 10 points.
- Track your progress visually, much like a game’s progress bar, to stay motivated.
2. Incorporate rewards and badges
In games, players are rewarded for their achievements, whether it’s unlocking a new level, earning points, or getting a badge. These rewards are motivating and help players stay engaged. Similarly, when you gamify your tasks, rewards are key to maintaining momentum.
- Set up a reward system that aligns with your goals. For example, after completing a set number of tasks or reaching a milestone, treat yourself to something enjoyable (a break, a snack, or an activity you love).
- Create digital badges or certificates that acknowledge your achievements. Apps like Habitica or Todoist allow users to earn badges for completing tasks, mimicking the excitement of levelling up in a game.
- Keep track of your progress with a visual reward system, like a digital or physical sticker chart.
3. Use gamification apps and tools
Technology has made it easier than ever to gamify your tasks. Apps and platforms specifically designed for gamification can turn your everyday to-dos into a fun, competitive challenge. These tools incorporate elements like points, levels, challenges, and leaderboards to make task management feel more like a game.
- Try using apps like Habitica, Forest, or Todoist to gamify your tasks. These tools allow you to set goals, track progress, and earn rewards.
- Some apps allow you to create teams and compete with friends or colleagues, making your work tasks more social and motivating.
- You can also use Pomodoro timers, where each session completed is a ‘game-level’ achieved.
4. Create friendly competition
Gamification isn’t just about doing tasks yourself—it’s about creating a competitive and collaborative environment that drives you and others to perform at their best. A little healthy competition can be a great motivator, especially when working in teams.
- Challenge a coworker or friend to a productivity duel. Set a timer and see who can finish a task faster or who can knock off the most items from a list in a set amount of time.
- Use leaderboard systems, where you track the progress of tasks among a group. Friendly competition can be a powerful way to encourage everyone to stay on top of their responsibilities.
- If you’re working on a project, turn it into a race to complete key milestones and celebrate the progress together.
5. Integrate storytelling for immersion
Games are immersive because they often incorporate a storyline that keeps players engaged. Whether you’re completing quests or levelling up, the narrative element makes the task at hand more exciting. You can apply the same principle to your productivity routine.
- Turn your task list into a “quest” or “adventure.” Create a story around your work where you are the hero conquering challenges. For example, completing a task could be framed as “defeating a dragon” or “unlocking a treasure chest.”
- Create personal challenges or challenges with your team that are part of an overarching storyline. For example, “This week, our quest is to finish the client presentation by Friday—our reward: a team lunch celebration.”
- Use creative tools like Trello, Asana, or Notion, where you can assign creative themes to tasks and create your own journey or adventure map.
Conclusion
Incorporating gamification into your tasks in 2025 is more than just a trend—it’s a powerful strategy to improve focus, enhance performance, and boost overall productivity. By creating clear goals, rewarding progress, using gamification tools, introducing friendly competition, and integrating storytelling, you can transform your daily tasks into an engaging experience.
Gamify your tasks today and see how turning productivity into a game can make all the difference in achieving your goals efficiently and with greater enthusiasm.
Startup
Jeff Bezos’ leadership playbook: Lessons for every leader
Jeff Bezos, the founder of Amazon, revolutionised the way businesses operate and connect with customers. Starting with a small online bookstore, he turned Amazon into a global giant that leads in innovation, customer experience, and operational excellence. The key to his extraordinary success lies in his leadership principles, which emphasise creativity, customer focus, and long-term vision.
Whether you’re an aspiring entrepreneur or a seasoned leader, Bezos’ strategies offer invaluable insights to help you lead effectively and inspire your team. Let’s uncover these lessons and see how they can shape your leadership journey.
Lessons from Jeff Bezos’ leadership style
1. Put customers first
For Bezos, customer obsession has always been the cornerstone of Amazon’s success. His philosophy is simple: focus on delivering exceptional value to customers, and everything else will follow.
- Always prioritise your customers’ needs when developing products or services.
- Collect regular feedback and use it to improve customer experience.
- Build loyalty by consistently exceeding customer expectations.
2. Embrace risk and innovation
Bezos believes that failure is an essential part of innovation. Amazon’s successes, such as AWS and Prime, were born out of a culture that encouraged experimentation and was unafraid to fail.
- Foster an environment where employees feel safe to pitch bold ideas.
- Treat failures as learning opportunities rather than setbacks.
- Set aside resources to test new ideas, even if success isn’t guaranteed.
3. Think beyond the short term
One of Bezos’ strengths as a leader is his focus on long-term goals. His decisions often prioritise sustainable growth over immediate profits, a strategy that has allowed Amazon to dominate its markets.
- Create a long-term vision for your organisation and align your strategies accordingly.
- Resist the temptation to make decisions based solely on short-term benefits.
- Stay committed to your mission, even during challenging times.
4. Maintain a ‘Day 1’ attitude
Bezos advocates for a “Day 1” mindset, which emphasises continuous improvement and agility. He believes that companies should always operate with the energy and focus of a startup, no matter their size.
- Avoid complacency by constantly seeking ways to improve.
- Challenge outdated practices and stay open to new ideas.
- Encourage your team to stay curious and proactive.
5. Build a strong team
Bezos has often stressed the importance of hiring top talent and empowering them to excel. He believes that the success of an organisation depends on the quality of its people.
- Set high standards during the hiring process and look for candidates who share your values.
- Trust your employees to make decisions and take ownership of their work.
- Invest in their growth through training and mentorship.
6. Be resourceful and resilient
Under Bezos’ leadership, Amazon consistently tackled challenges with creativity and determination. His approach involved setting ambitious goals and finding innovative ways to achieve them.
- Approach obstacles as opportunities to develop new skills and solutions.
- Encourage your team to think creatively when faced with challenges.
- Demonstrate resilience by leading with confidence and positivity.
7. Communicate with clarity
Bezos places great emphasis on clear and effective communication. His insistence on well-written memos and structured meetings ensures that everyone is aligned and focused on the goals at hand.
- Replace vague instructions with clear, actionable guidance.
- Use written communication to articulate your vision and expectations.
- Encourage open dialogue to ensure everyone is on the same page.
Conclusion: Leading with vision and purpose
Jeff Bezos’ leadership style is a blueprint for success in today’s competitive world. His principles of customer obsession, long-term thinking, and fostering innovation can inspire leaders to drive growth and build meaningful connections with their teams.
By adopting these strategies, you can cultivate a leadership style that empowers your team, drives results, and sets your organisation on a path to lasting success. Take the first step today—start leading like Jeff Bezos.
Startup
EPFO adds 13.41 lakh net members in October
Retirement fund body EPFO has registered 13.41 lakh net new members addition in October 2024, according to the latest payroll data.
This signifies increased employment opportunities and heightened awareness of employee benefits, bolstered by EPFO’s effective outreach initiatives, a labour ministry statement said on Wednesday.
According to the statement, the Employees’ Provident Fund Organisation (EPFO) has released provisional payroll data for October 2024, revealing a net addition of 13.41 lakh members.
As per the data, EPFO enrolled around 7.50 lakh new members in October 2024.
This addition in new memberships can be attributed to growing employment opportunities, increased awareness of employee benefits, and EPFO’s successful outreach programmes, the ministry stated.
A noticeable aspect of the data is the dominance of the 18-25 age group, constituting a significant 58.49% of the total new members added in October 2024.
The net payroll data for the age group 18-25 for October 2024 is 5.43 lakhs.
This is in consonance with the earlier trend, which indicates that most individuals joining the organised workforce are youth, primarily first-time job seekers.
The payroll data highlights that approximately 12.90 lakh members exited and subsequently rejoined EPFO.
This figure depicts year-on-year growth of 16.23% compared to October 2023.
These members switched their jobs and rejoined the establishments covered under the ambit of EPFO and opted to transfer their accumulations instead of applying for final settlement, thus, safeguarding long-term financial well-being and extending their social security protection.
Gender-wise analysis of payroll data unveils that out of the new members added during the month, around 2.09 lakhs are new female members.
This figure exhibits year-on-year growth of 2.12% compared to October 2023.
Also, the net female member addition during the month stood at around 2.79 lakh.
The increase in female member additions is indicative of a broader shift towards a more inclusive and diverse workforce.
State-wise analysis of payroll data denotes that net member addition in the top five states/ UTs constitutes around 61.32% of net member addition, adding a total of around 8.22 lakh net members during the month.
Of all the states, Maharashtra is leading by adding 22.18% of net members during the month.
The states/UTs of Maharashtra, Karnataka, Tamil Nadu, Delhi, Haryana, Telangana, and Gujarat individually added more than 5% of the total net members during the month.
A month-on-month comparison of industry-wise data displays significant growth in the number of members working in establishments engaged in the following industries: road motor transport, electronic media companies in the private sector, and banks other than nationalised banks, among others.
Of the total net membership, around 42.29% addition is from expert services (consisting of manpower suppliers, normal contractors, security services, miscellaneous activities etc).
The payroll data is provisional since data generation is a continuous exercise, as updating employee records is a continuous process.
The previous data gets updated every month. From the month of April 2018, EPFO has been releasing payroll data covering the period from September 2017 onwards.
In monthly payroll data, the count of members joining EPFO for the first time through Aadhaar validated
Universal Account Number (UAN), existing members exiting from coverage of EPFO and those who exited but rejoined as members, is taken to arrive at the net monthly payroll.
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