Startup
BSNL’s comeback: Can it reclaim India’s telecom market?
In India’s telecom industry, very few names carry as much historical significance as Bharat Sanchar Nigam Limited (BSNL).
Once a dominant player in the country’s telecommunications landscape, BSNL has seen its market share and reputation deteriorate over the years, overtaken by aggressive competition from private telecom giants like Reliance Jio, Airtel, and Vodafone Idea.
However, with recent efforts aimed at reviving the state-owned enterprise, BSNL’s comeback will attempt to reshape the future of India’s telecom sector. With its attractive pricing, the company is already making waves in this industry.
But can BSNL reclaim its position, or will it continue to struggle against intense competition? Let’s find out!
How BSNL’s market position declined over the years
BSNL, founded in 2000, was once the backbone of India’s telecom infrastructure. They used to provide landline and mobile services across the country, including rural areas where private players had little presence. However, in the past decade, BSNL has faced big challenges.
Despite its widespread network, BSNL struggled to keep up with rapid technological advancements, particularly in 4G and 5G networks. The rise of private operators like Reliance Jio, which introduced disruptive pricing and high-speed internet across the country, further pushed BSNL to the margins.
Jio’s aggressive rollout of 4G services in 2016 disrupted the entire telecom sector, attracting millions of new users. Meanwhile, BSNL’s 3G services were seen as outdated, and its mobile network suffered from poor customer experience in comparison to its competitors.
BSNL’s financial health also became a concern, with the company reporting yearly losses. In 2018-19, the company lost over Rs 14,000 crore, largely due to the absence of 4G services and low tariff rates because of fierce competition. Moreover, the company faced employee-related liabilities, further complicating its situation.
BSNL’s revival plans: Will it make a strong comeback?
Recognising the need for a transformation, BSNL has been actively working on a comeback strategy aimed at revitalising its services, modernising its infrastructure, and regaining market share. The revival plan primarily focuses on the following key aspects:
1. Investment in 4G and 5G networks
One of BSNL’s most critical challenges has been its inability to compete with private players in terms of 4G technology. However, the company is actively working to upgrade its network to 4G, a move that could significantly improve service quality.
In a bid to rejuvenate its market presence, BSNL has signed deals for 4G infrastructure expansion with companies like Tata Consultancy Services (TCS) and L&T Tech Services (LTTS). These partnerships will help BSNL roll out a high-quality 4G network, which is crucial for attracting new customers, especially in urban areas where high-speed internet is essential.
Moreover, BSNL has laid out plans to enter the 5G space. Though the timeline for the 5G rollout is still unclear, the company has shown strong intent to develop and integrate the next-gen technology, which would position it to compete with Jio, which has already launched 5G across the country.
2. Financial restructuring
BSNL faces challenges due to high debt and financial losses. To address this, the Indian government has approved a revival package of about Rs 89,000 crore for debt restructuring and capital infusion. This support aims to stabilise BSNL financially for modernisation and competition with private operators.
Additionally, BSNL is improving operational efficiency, and enhancing its networks and services to attract consumers. In fact, the company recorded 2.5 million new subscribers in August this year while private players are losing users which is a positive sign.
3. Rural focus and innovation
BSNL is also exploring to boost its competitiveness. For example, the company is trying to expand its broadband services in rural and underserved areas. These efforts are seen as key to maintaining BSNL’s relevance in India’s rural market, where it still has a strong presence.
Moreover, BSNL is working on innovations in sectors like the Internet of Things (IoT), and cloud services, which could provide a new revenue stream and enhance its value proposition in the digital economy.
Challenges ahead: The competitive landscape
Despite the strong comeback plans, BSNL faces a tough road ahead. The competition in India’s telecom industry is fierce, with Reliance Jio, Airtel, and Vodafone Idea all vying for market share. Jio, in particular, has built a strong foothold with its affordable data packages, 4G network, and aggressive customer acquisition strategies.
In addition, BSNL must address its internal challenges, such as the need for a more efficient workforce, improved customer service, and greater innovation in product offerings. The firm will also have to compete with the ever-changing regulatory landscape and the fast-paced evolution of telecom technology.
A long road to recovery
BSNL’s strong comeback is certainly an exciting prospect for India’s telecom industry. With the right investments in 4G and 5G technologies, BSNL has the potential to carve out a renewed role for itself in the market. However, the intense competition and the rapid pace of technological advancement mean that BSNL will need to be agile, innovative, and customer-focused to recover its position.
The road to recovery will be long, but with government support and a clear focus on modernisation, BSNL could once again become a key player in India’s telecom sector—if it can adapt to the changing market dynamics and meet the evolving needs of today’s digital consumer.
Startup
Gifting, health, environment: Test your business creativity with Edition 168 of our weekly quiz!
Lateral Sparks, the weekly quiz from YourStory, tests your domain knowledge, business acumen, and lateral thinking skills (see the previous edition here). In this 168th edition of the quiz, we present issues tackled by real-life entrepreneurs in their startup journeys.
What would you do if you were in their shoes? At the end of the quiz, you will find out what the entrepreneurs and innovators themselves actually did. Would you do things differently?
Check out YourStory’s Book Review section as well, with takeaways from over 355 titles on creativity and entrepreneurship, and our weekend PhotoSparks section on creativity in the arts.
Q1: Mental health
Many students struggling with exam pressures face mental health problems and are even driven to suicide. Several corporates also do not pay adequate attention to employee mental health. How can effective mental healthcare be delivered in such contexts?
Q2: Aquatic environments
Many water bodies are under threat from pollution and dumping of waste. What’s a way of designing solutions to manage water filtration that also has other functional and aesthetic value?
Q3: Workspace innovation
Co-working spaces are turning to smart office solutions powered by IoT to enhance energy efficiency, improve security, and boost overall functionality. Where else is the innovation opportunity for workspaces?
Q4: Festive gifting
Consumers can make the festive season more meaningful by choosing gifts that are inspirational, joyous or a blend of the modern and the traditional. Where are some of the entrepreneurial opportunities in festive gifting?
Q5: Sustainability
Heavy industries need to move the needle on reducing their energy consumption and improving processes to lower their carbon emission. How can this be achieved while still being profitable?
Answers!
Congratulations on having come this far! But there’s more to come–answers to these five questions (below), as well as links to articles with more details on the entrepreneurs’ solutions. Happy reading, happy learning–and happy creating!
A1: Mental health
Founded by Richa Singh, YourDOST has developed emotional wellness solutions, platforms and services that have impacted more than 30 lakh people. With a B2B model, it works with over 500 organisations, including corporates and colleges.
“If organisations have more women going through stress, we have programmes for that,” she explains. Read more here about YourDOST’s report, Emotional Well-being of Entrepreneurs, based on insights from over 200 entrepreneurs on their psychological challenges.
A2: Aquatic environments
Ecopeace is a startup transforming freshwater management with an AI-driven solar-powered device. Its Healing Boat product is inspired by the shape of natural pebbles, with filtration solutions to tackle water pollution.
During the daytime, it operates as a guided tour boat. It then transforms into a food truck street at night. Read more about its design and multi-functional solutions here.
A3: Workspace innovation
“AI will revolutionise office management by optimising space utilisation and improving building operations,” explains Sanjay Chatrath, Co-founder and Managing Partner of Incuspaze. Offices are turning to energy-efficient technologies and renewable energy sources like solar panels to reduce their carbon footprints.
“Features such as wellness rooms, outdoor spaces, and fitness areas will become standard, promoting mental and physical well-being,” he adds. Read more here about the rise of “resi-mercial” designs that blend the comfort and aesthetics of residential spaces with the functionality of professional environments.
A4: Festive gifting
Bhavana Gulati, founder of The Engraved Store, offers unique, sustainable engraved products that bring a personal touch to everyday items. Its offerings include wooden ornaments, tree hangings, and DIY wooden huts.
Sarita Bakshi, founder of Shore2Shore, offers affordable jewelry pieces that are a blend of elegance and affordability. Read more here also about Reena Chauhan, founder of RV Inc., whose Fun Fry Toys making learning both accessible and enjoyable via wooden puzzles, reusable sticker books, pull back cars, and more.
A5: Sustainability
Founded by Avnish Kumar and Priaynkaa Kumar, B2B climate-tech startup LivNSense has developed intelligent process systems for heavy industries to reduce energy requirements, lower carbon emissions, and improve profitability. “Digital transformation can drive both efficiency and meaningful impact,” observes Avnish Kumar.
“Sustainability isn’t just about compliance; it’s about reimagining how industries operate for a better future,” he adds. Read more here about how its digital twin technology simulates scenarios for performance optimisation without physical experimentation.
YourStory has also published the pocketbook ‘Proverbs and Quotes for Entrepreneurs: A World of Inspiration for Startups’ as a creative and motivational guide for innovators (downloadable as apps here: Apple, Android).
Startup
Surat-based Vicharak is pioneering India’s hardware revolution
Akshar Vastarpara’s journey to founding Vicharak, a deeptech hardware company, is a testament to his entrepreneurial spirit and drive for innovation.
Growing up in Surat, Gujarat, Vastarpara’s journey began with a vision to challenge conventional boundaries in technology.
After completing his degree in software engineering in 2016, he initially ventured into software consultancy. However, he was soon captivated by the intricate world of hardware.
“I realised that understanding hardware was crucial to fully grasping the systems powering our software,” Vastarpara tells YourStory. This led to the founding of Vicharak in 2022.
The Surat-based company focuses on edge computing solutions, specifically leveraging field-programmable gate arrays (FPGAs). These devices outperform traditional systems by optimising computational processes, offering efficiency for industries reliant on robotics, autonomous vehicles, and drones.
“Our products are designed for low-power, high-performance applications, making them ideal for the growing demand in edge computing,” says Vastarpara.
Vicharak’s flagship product, the Axon single-board computer (SBC), aims to compete with global leaders like Raspberry Pi, marking a significant milestone for an Indian company in the deeptech hardware space.
“We’re proud to be among the first Indian companies to produce a single-board computer on par with international brands,” he says.
Vaaman, another innovation, is an advanced edge computing board created by Vicharak. It combines a powerful six-core processor and special FPGA technology to handle tasks quickly and efficiently. This makes it ideal for applications like artificial intelligence, machine learning, and processing data in real-time.
A shift from software to hardware
Vastarpara’s early professional years were marked by a curiosity for hardware systems, leading him to establish a consultancy that bridged software and hardware solutions. This initiative quickly grew into a team of over 30 engineers, delivering over 150 projects worldwide. Despite his success, Vastarpara sought deeper innovation, ultimately pivoting to launch Vicharak.
“Our goal was to develop faster, more efficient computing systems that pushed the boundaries of existing technology,” he says.
The product
The versatility of Vicharak’s technology has positioned it as a critical player in several emerging industries. Its edge computing solutions cater to sectors such as manufacturing, robotics, and transportation that need high-speed, low-latency computing.
By processing data directly on devices rather than relying on remote servers, Vicharak’s innovations enhance the efficiency and functionality of autonomous systems, says Vastarpara.
Vicharak’s Vaaman Single Board Computer (SBC) is a compact and energy-efficient computing solution for various applications. The SBC comes with an RK3399 processor, which provides high performance with low power consumption, while the Trion T120 FPGA processor allows for customisable hardware acceleration.
Its Axon Board Computer, powered by Rockchip RK3588, is designed to cater to a diverse audience, including software developers, researchers, hardware designers, AI and machine learning enthusiasts, multimedia professionals, IoT implementers, and more.
Chhavi is one of the world’s smallest fingerprint sensors that can be used to secure personal devices like smartphones and laptops.
“We are committed to fostering the next generation of hardware engineers, because we are able to recognise India’s untapped potential, and therefore recruit young, talented graduates, providing them with training and opportunities to work on transformative projects,” says Vastarpara.
“The younger generation has immense potential, and with the right platform, they can achieve incredible things,” he adds.
Vicharak’s forward-thinking approach also addresses the growing need for computational power, particularly in light of the rise of artificial intelligence (AI). By leveraging reconfigurable computing and parallel processing—which is its USP—Vicharak aims to overcome the limitations of traditional computing architectures, such as the ‘Von Neumann Bottleneck’, which separates memory and CPU.
The company’s innovative hardware solutions are poised to revolutionise computing, making systems faster, more efficient, and adaptable to the needs of modern software.
Challenges and competition
While Vicharak’s niche in deeptech hardware development offers unique opportunities, it also presents challenges. With competitors like Nvidia Jetson and Raspberry Pi, the startup operates in a field that demands unparalleled expertise across multiple engineering disciplines—from compiler design to embedded systems.
“Hardware startups in India face significant obstacles, including limited infrastructure, a lack of skilled talent, and minimal funding opportunities,” says Vastarpara.
Despite these hurdles, Vicharak’s 55-member team is focused on research and development, ensuring the company stays ahead in these times of innovation.
Funding and the road ahead
Currently, Vicharak is gearing up for international expansion, aiming to position itself as a global brand in hardware technology.
The startup has so far raised Rs 2.5 crore at a Rs 100 crore valuation.
Vastarpara estimates market numbers to hit around $290 billion worldwide by 2030. “Our target market is robotics, autonomous cars, drones, and industrial machine vision industry. Our remarkable reconfigurable edge computer will be the brain of it,” says Vastarpara.
The company plans to launch several new products over the next two to three years and is actively seeking funding to scale its operations.
“By 2025, we envision a global presence, showcasing our innovations at international exhibitions and collaborating with industry leaders,” says Vastarpara.
Vicharak was part of YourStory’s Tech30 cohort of the most promising startups of 2024.
Startup
Paintings, panels, platforms: Museum of Art and Photography wraps up ‘Art is Life’ festival
Launched in 2014, PhotoSparks is a weekly feature from YourStory, with photographs that celebrate the spirit of creativity and innovation. In the earlier 830 posts, we featured an art festival, cartoon gallery. world music festival, telecom expo, millets fair, climate change expo, wildlife conference, startup festival, Diwali rangoli, and jazz festival.
Bengaluru’s Museum of Art and Photography (MAP) wrapped up its 2024 calendar of activities with the weekend festival, Art is Life: New Beginnings. See our coverage of two years of exhibitions at MAP here.
The museum and its galleries now constitute an established hub of creativity for the bustling city, with engaging experiences across music, photography, sculpture, paintings, textiles, ceramics, and other visual arts. Community and educational activities include storytelling, workshops, expert talks, and curated walkthroughs.
“Bengaluru has embraced MAP in ways I could never have imagined. We’ve learned so much along the way as we work to take the institution to the next level,” said MAP founder Abhishek Poddar, in a conversation with actor and Rangashankara founder Arundhati Nag.
Unveiled to the public on February 18, 2023, MAP aims to ignite creativity and connect people through innovative experiences and meaningful dialogue. The focus is not just on tradition and heritage, but on contemporary forms of engagement such as digital platforms.
In this photo essay, we feature some highlights from the 2024 festival as well as crafts and artworks from the exhibitions The Forgotten Souvenir (mica paintings by Indian artists during colonial times), Visible/Invisible (representation of women in art) and Chay Reds, Ferrous Black (stories of Indian trade textiles in Sri Lanka).
There were workshops on traditional block printing (by Tharangini Studio), crochet (by Crafty), and film poster design (by Anand Tharaney). Digital tools helped create new experiences for visualising MAP’s textile collection by projection onto a giant mirrored surface.
The early days of music technology were captured in a vinyl listening session by Arumugam Murugan, transporting audiences to a different era. Other sessions addressed AI and art (by Tara Kelton) and immersive sound (Farah Mulla and Fidrat Yildiz).
There was a screening of the award-winning film Madhyantara, and a discussion with filmmaker Dinesh Shenoy. Some of Bengaluru’s oldest photo studios shared anecdotes and images capturing the transformation of the city.
A particularly engaging panel addressed the various microcultures in Bengaluru with diverse hobbyist groups. Speakers from the Bangalore Astronomy Club, Playful Pursuits, Bang Birds, and Karnataka Quiz Association shared highlights and tips from their journeys in community building and knowledge exchange.
MAP has forged a range of art connections with like-minded museums around the world. The festival featured two screenings of Museums Without Borders, a digital collaboration with the National Museum of Asian Art and the Cleveland Museum of Art.
Karnataka’s rich cultural heritage was showcased through folk performances of Yakshagana, Somana Kunita, and Kamsale. The festival’s climax was a concert by award-winning multi-lingual singer Rekha Bharadwaj, who drew a packed house despite the heavy rains outside.
One of the endearing aspects of the festival was the animating presence of sign language interpreters from ASLI (Association of Sign Language Interpreters). They even interpreted music performances in sign language, drawing wide appreciation from the entire audience and highlighting the importance of hearing, which most people take so much for granted.
“This year, we focused on creating spaces for connection, dialogue, and joy. The overwhelming response has reaffirmed our belief that art truly belongs to everyone,” Poddar signs off.
Now, what have you done today to pause in your busy schedule and harness your creative side for a better world?
(All photographs were taken by Madanmohan Rao on location at MAP.)
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