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Enhancing business with advanced SaaS cash flow management

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In the dynamic world of business, the mantra of sustainable growth is underpinned by the ability to manage cash flow effectively.

One of the biggest pain points, especially for B2B businesses, is ensuring receivables are collected on time—which often becomes the make-or-break for these businesses.

Working capital is the rate determiner for businesses, and a lack of it is due to money stuck in receivables or poor cash flow planning owing to the gap between accounts receivable (AR) and accounts payable (AP) cycles. 

While traditional cash flow management methods have served businesses for years, the digital transformation era demands more advanced, efficient, and scalable solutions.

This is where Software-as-a-Service (SaaS) cash flow management platforms come into play, offering enhanced capabilities for tracking collections and payables and forecasting future cash flows.

These platforms provide real-time insights, facilitate efficient cash flow tracking and ultimately, contribute to topline and bottomline growth.

The shift to SaaS cash flow management

The shift from manual processes and traditional accounting software to SaaS-based cash flow management solutions has been a game-changer for businesses. These solutions integrate seamlessly with existing enterprise systems, offering a host of advantages such as accessibility, scalability, and cost-efficiency.

With SaaS platforms, businesses can access their cash flow data anytime and anywhere, ensuring they remain agile in a fast-paced market environment.

Moreover, these solutions automate key financial processes, reducing the burden of manual data entry and minimising errors, and focus more on strategic planning rather than getting bogged down by routine administrative tasks.

As a result, collection tracking becomes more streamlined, helping businesses maintain a steady financial course, besides eliminating cross-team inefficiency, especially between finance and other teams. 

Real-time sales and revenue insights

One of the standout features of advanced SaaS cash flow management platforms is their ability to provide real-time insights into sales and revenue. This data is crucial for decision-making, as it allows businesses to assess their current financial health, identify trends, and adjust their strategies accordingly.

For instance, businesses can monitor cash inflows and outflows, track payments, and stay updated on outstanding invoices. With real-time visibility into accounts receivable and payable, companies can better manage their working capital. It ensures businesses have sufficient liquidity to meet operational needs, invest in growth, and seize new business opportunities.

Real-time data also enables businesses to track revenue streams across different product lines or services, providing a clear view of what is working. Such insights are invaluable for sales teams, as they can identify top-performing products, adjust pricing strategies, and target high-potential markets more effectively.

Improved forecasting and budgeting

Another critical advantage of using SaaS cash flow management is improved forecasting and budgeting capabilities. Traditional methods often rely on historical data and static spreadsheets, making it challenging to adapt to changing market conditions.

On the other hand, advanced SaaS solutions use AI and ML to analyse past patterns and predict future trends, offering more accurate and dynamic cash flow forecasts.

Accurate forecasting is important for sales and revenue tracking. Businesses can make informed decisions about sales strategies, resource allocation, and market expansion by predicting when payments are likely to be received and how much cash will be available.

For example, a business can plan its sales campaigns around times when cash flow is expected to be strong, ensuring there is enough liquidity to support marketing efforts and inventory purchases.

Enhanced forecasting also helps in identifying potential cash flow gaps before they become critical issues. It allows businesses to take preemptive measures such as negotiating better payment terms with suppliers or accelerating collections from customers, thereby maintaining a healthy cash flow.

Enhanced enterprise resource planning (ERP)

SaaS cash flow management platforms can be seamlessly integrated with ERP systems, creating a powerful synergy for sales and revenue tracking. By linking financial data with customer interactions, businesses can gain a 360-degree view of their customers’ payment behaviours, preferences, and purchasing patterns.

This integration allows businesses to offer more personalised payment plans and discounts based on customer profiles, making it easier to close sales. Moreover, understanding the payment patterns of high-value customers can help sales teams tailor their approaches to foster loyalty and encourage repeat business.

It not only improves the customer experience but also enhances cash flow by reducing delays in payment collections.

Optimising accounts receivable and payable

Accounts receivable and payable are key components of cash flow management. Managing these efficiently is crucial for maintaining liquidity and ensuring businesses can meet their financial obligations.

Advanced SaaS cash flow management platforms come equipped with features that optimise AR and AP processes, leading to better sales and revenue tracking.

These solutions enable businesses to automate invoicing and payment reminders, reducing the time taken to follow up on unpaid invoices. Automation also ensures that payments are received on time, reducing the risk of cash flow disruptions. Additionally, SaaS platforms can offer payment analytics, helping businesses understand payment cycles and identify any bottlenecks in the process.

On the AP side, they can automate vendor payments, ensuring the business benefits from early payment discounts and avoids late payment penalties. Such capabilities help in maintaining healthy relationships with suppliers—crucial for negotiating better terms in the future.

Data-driven decision-making for revenue growth

In today’s data-centric world, the ability to harness data for decision-making is a major competitive advantage. SaaS cash flow management platforms provide detailed analytics and reporting features that empower businesses to make data-driven decisions, including insights into revenue growth drivers, sales performance, and profitability metrics.

With access to these insights, businesses can identify underperforming products or services and make necessary adjustments to their sales strategies. They can also pinpoint which sales channels are delivering the highest returns and allocate resources accordingly. It helps in optimising the sales process, ensuring efforts are directed towards areas that have the highest revenue potential.

Moreover, data-driven insights can guide businesses in setting realistic sales targets and tracking progress against those targets. By continually monitoring sales performance and adjusting strategies based on real-time data, businesses can ensure they remain on track to achieve their revenue goals.

Conclusion

Advanced SaaS cash flow management solutions provide businesses with the tools they need to enhance their sales and revenue-tracking capabilities. By offering real-time insights, improved forecasting, integration with ERP systems, and optimised AR/AP processes, these platforms enable businesses to streamline their financial management and focus on growth.

For businesses seeking to thrive in today’s fast-paced environment, embracing a SaaS-based approach to cash flow management is no longer optional—it is a strategic necessity.

As companies continue to adapt to digital transformation, those that leverage advanced cash flow management solutions will be better positioned to maximise their sales potential, boost revenue, and achieve long-term financial stability.

Kunal Aggarwal is the Founder and CEO of Credflow.

(Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the views of YourStory.)





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Simplilearn aims to reach EBITDA profitability in FY25

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Blackstone-backed Simplilearn says it is well positioned to reach EBITDA profitability within the current financial year.

EBITDA or earnings before interest, taxes, depreciation, and amortisation reflects the operational profitability of the company. It focuses on the earnings generated from core operations before accounting for costs.

The company said, in a statement, that it has managed to cut down its losses by 75%, from FY23, as it focuses on achieving sustainable growth and operational efficiency. Additionally, it reported year-on-year revenue growth, with FY24 revenue touching Rs 773 crore, fuelled by pivotal initiatives taken to increase customer retention and higher referral rates.

“As we work toward profitability, we’re focused on strengthening our products to meet industry

needs, driving growth in the US and worldwide, and, above all, delivering an outstanding customer

experience. Our mission to transform lives through world-class education is always at the heart of

what we do,” said Krishna Kumar, Founder and CEO of Simplilearn.

The company has intensified its efforts in its commercial segment, particularly in the United States, through strategic partnerships with platforms, and collaborations with government bodies in Europe, Middle East, and Africa.

Simplilearn said it has significantly increased its course enrollment by doubling down on university partnerships, bootcamps, and certification training programmes.

Founded in 2010, the company last raised $45 million in a Series E round in 2022 from a consortium led by GSV Ventures.

Private equity firm Blackstone picked up a controlling stake in the company in July 2021 through a fund infusion of $250 million.

In pic: Krishna Kumar, Founder and CEO of Simplilearn





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SBI launches innovation hub at Singapore Fintech Festival

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Indian businesses are setting up fintech partnerships at the Singapore Fintech Festival led by the State Bank of India’s launch of an innovation hub in the city state.

The State Bank of India (SBI) Innovation Hub was launched in partnership with APIX, a Singapore-based global collaborative innovation platform for financial institutions and fintechs, at the festival being held from November 6 to 8.

It is to provide dedicated space for fintechs, startups, and innovators worldwide to design next-generation financial solutions tailored to meet the digital needs of SBI’s diverse customer base.

The initiative is aimed at driving financial innovation and digital transformation as well as advancing financial inclusion, SBI said.

Designed to accelerate digital transformation, the SBI Innovation Hub allows participants to leverage SBI’s 250+ financial service APIs to develop and customise solutions within a secure sandbox environment.

Through structured challenges, hackathons, and partnership opportunities, the platform provides fintechs and startups with unique pathways to gain recognition, compete for official partnerships, and ultimately reach millions of users across India.

Vidya Krishnan, Deputy Managing Director – IT at SBI, said virtually at the launch, “The Innovation Hub of State Bank of India is a key step in our digital transformation mission to foster innovations across our banking and financial services.

“The platform’s capability for mutual discovery of APIs will enable the bank and group companies in collaborating with global innovators to create and build solutions that are innovative, impactful, and highly customer centric. We are simplifying the onboarding process by providing a single touchpoint for fintechs and startups.”

Umang Moondra, CEO of APIX, said, “While APIX has collaborated with many world-leading financial institutions, and fintechs, partnering with a major institution like SBI and delivering a unique platform dedicated to its needs is a tremendous achievement.

“The result of our collaboration is an exciting and pioneering innovation hub that represents a groundbreaking opportunity for fintech and innovators to engage with one of the world’s largest banks in a way that will benefit millions of customers.

“It also levels the playing field for innovators by providing direct access to core elements of innovation such as SBI’s secure sandbox and a suite of APIs, empowering developers to build solutions that resonate with consumers globally and promote financial inclusion,” he said that the launch.

Separately, Indian-origin Gupshup said it has established a strong foothold in Singapore’s rapidly evolving conversational AI landscape, particularly making waves in the financial services sector with a partnership with Standard Chartered Bank.

The partnership will showcase Gupshup’s expertise, where its AI-powered digital assistant handles complex banking queries in real-time, significantly enhancing customer experience and operational efficiency.

Gupshup’s specialisation in domain-specific large language models (LLMs) enables the creation of highly contextualised AI assistants that understand sector-specific nuances and compliance requirements.

“This specialised approach has proven particularly valuable in Singapore’s sophisticated banking sector, where precision and regulatory compliance are paramount,” said Ali Asgar Lightwalla, Senior Director of Sales for BFSI.

“Beyond banking, Gupshup’s innovative conversational AI solutions are transforming customer engagement across various sectors in Singapore, from retail and healthcare to logistics, helping businesses automate customer interactions while maintaining personalisation and service quality.”





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Truecaller names Rishit Jhunjhunwala as new CEO

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Truecaller, the Swedish caller identification app provider, has named Rishit Jhunjhunwala as its group chief executive officer (CEO), effective from January 9, 2025.

This move comes as current CEO Alan Mamedi and Chief Strategy Officer Nami Zarringhalam decide to step down from their operational roles to focus on their board responsibilities and act as strategic advisors to Truecaller.

“We have a fantastic management team in whom we have immense trust, and we have a long-term strategy that everyone supports, and which has started to yield positive results. With these two pieces in place, we are convinced that the company is well positioned for future success to enable us to focus more on long-term strategy,” the duo, who co-founded the company in 2009, said in a statement.

Mamedi and Zarringhalam will continue to be employed by the Swedish company as advisors until June 30 2025.

“Nami and I will remain committed to supporting Rishit and the entire leadership team as board members and strategic advisors, and we are excited to watch the company continue to thrive under Rishit’s leadership,” the Co-founders of Truecaller, said in a personal letter following the announcement.

Jhunjhunwala has been with Truecaller since 2015, initially serving as head of product. In June 2020, he was promoted to chief product officer, and in May 2021, he assumed the role of managing director for India.

“His deep product knowledge and leadership experience have been critical to our success, and we have always regarded him as a co-founder of Truecaller. Over the past two years, I’ve had the privilege of personally mentoring Rishit to take on a larger role within the company, and Nami and I are confident that he is ready to lead the company on a global scale,” the letter added.

Jhunjhunwala, born and raised in India but a Swedish citizen, worked and lived in Sweden from 2015 to 2022.

“Together with the rest of the management team, I look forward to taking Truecaller to even greater heights. Having worked closely with Alan and Nami since 2015, I know these are big shoes to fill, but I am confident to continue tirelessly working towards getting us closer to our mission to make future communication more safe and secure,” Jhunjhunwala, remarked.

The Swedish caller identification app, with India as its largest market globally, has over 500 million monthly active users.

For the Sweden-based company, India remains the biggest market with the region accounting for 75.8% of the total net sales for the financial year 2022-23, owing to its three revenue streams—Truecaller for Business, premium subscriptions, and ads.





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