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Eat the frog: A productivity technique to tackle big tasks

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In a world of endless to-do lists and constant notifications, productivity has become a skill that often feels just out of reach. Everyone wants to accomplish more in less time, but the challenge of prioritising tasks—and staying focused—can feel overwhelming. Imagine starting each day by tackling your biggest, most dreaded task first. This is the essence of the “Eat the Frog” technique, a powerful method for building momentum and setting the tone for a productive day. The name may sound peculiar, but it’s based on an idea famously attributed to Mark Twain: “If it’s your job to eat a frog, it’s best to do it first thing in the morning.” By handling your hardest, least appealing task early on, you’ll free up your energy and mental space for the rest of the day.

So, how exactly does one “eat the frog”? Let’s explore the ins and outs of this technique, its benefits, and how you can start applying it to transform your productivity.


What is the “Eat the Frog” technique?

The “Eat the Frog” technique is a prioritisation strategy where you start your day by tackling the most challenging or important task on your list. The “frog” represents a big, possibly uncomfortable task, and is often easy to procrastinate on. Addressing it first prevents it from lingering and weighing on you throughout the day. This approach can be constructive if you struggle with decision fatigue or feel mentally drained when faced with multiple tasks.

This productivity method is simple, effective, and flexible, making it adaptable to any work environment or lifestyle.


Why tackle the toughest task first?

Reduced procrastination

Starting with a difficult task leaves little room for procrastination. By facing it head-on, you train yourself to take action without overthinking.

Boosted confidence and momentum

Completing a challenging task early in the day gives you a confidence boost, creating positive momentum for the rest of your work.

Mental clarity

Addressing a burdensome task reduces mental clutter, allowing you to focus more clearly on other tasks without the nagging thought of unfinished business.

Improved productivity

By prioritising, you ensure your most crucial tasks are completed, leaving you with a feeling of accomplishment and satisfaction.


How to identify your “Frog”

Your “frog” is usually the task that brings the most value to your day but also the most resistance. Here’s how to find it:

  1. Ask yourself: Which task, if completed, would make the rest of your day feel successful?
  2. Look for high-impact items: Focus on tasks that contribute the most to your goals or projects.
  3. Recognise avoidance patterns: Often, the task you dread or have been putting off is the one you should tackle first.

Once you’ve identified your frog, it’s time to eat it—right away, before anything else distracts you.


Steps to effectively use the “Eat the Frog” technique

Define your frog the night before

Before you go to bed or finish work, decide on your primary task for the next day. This prepares you mentally and removes decision-making in the morning.

Start your day with a focused mindset

Set aside distractions like emails, messages, or minor tasks. Begin your day with a fresh mind and tackle your frog first.

Break it down if necessary

If your frog is too large, break it into smaller steps. Each step you complete brings you closer to finishing the main task.

Reward yourself

After completing your frog, give yourself a small reward, whether it’s a break, a coffee, or a few minutes of relaxation. This positive reinforcement helps make the technique sustainable.

Repeat consistently

Consistency is key. Make this a daily habit, and you’ll see a lasting impact on your productivity.

Final thoughts on “Eating the Frog”

The “Eat the Frog” technique is not only a practical tool for productivity but also a mindset shift. It encourages you to prioritise your most challenging task and build a habit of proactive action rather than reactive response. While it may be uncomfortable at first, it’s worth the effort. By mastering this technique, you’re not only clearing your to-do list more efficiently but also training yourself to embrace challenges with resilience and confidence.





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Simplilearn aims to reach EBITDA profitability in FY25

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Blackstone-backed Simplilearn says it is well positioned to reach EBITDA profitability within the current financial year.

EBITDA or earnings before interest, taxes, depreciation, and amortisation reflects the operational profitability of the company. It focuses on the earnings generated from core operations before accounting for costs.

The company said, in a statement, that it has managed to cut down its losses by 75%, from FY23, as it focuses on achieving sustainable growth and operational efficiency. Additionally, it reported year-on-year revenue growth, with FY24 revenue touching Rs 773 crore, fuelled by pivotal initiatives taken to increase customer retention and higher referral rates.

“As we work toward profitability, we’re focused on strengthening our products to meet industry

needs, driving growth in the US and worldwide, and, above all, delivering an outstanding customer

experience. Our mission to transform lives through world-class education is always at the heart of

what we do,” said Krishna Kumar, Founder and CEO of Simplilearn.

The company has intensified its efforts in its commercial segment, particularly in the United States, through strategic partnerships with platforms, and collaborations with government bodies in Europe, Middle East, and Africa.

Simplilearn said it has significantly increased its course enrollment by doubling down on university partnerships, bootcamps, and certification training programmes.

Founded in 2010, the company last raised $45 million in a Series E round in 2022 from a consortium led by GSV Ventures.

Private equity firm Blackstone picked up a controlling stake in the company in July 2021 through a fund infusion of $250 million.

In pic: Krishna Kumar, Founder and CEO of Simplilearn





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SBI launches innovation hub at Singapore Fintech Festival

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Indian businesses are setting up fintech partnerships at the Singapore Fintech Festival led by the State Bank of India’s launch of an innovation hub in the city state.

The State Bank of India (SBI) Innovation Hub was launched in partnership with APIX, a Singapore-based global collaborative innovation platform for financial institutions and fintechs, at the festival being held from November 6 to 8.

It is to provide dedicated space for fintechs, startups, and innovators worldwide to design next-generation financial solutions tailored to meet the digital needs of SBI’s diverse customer base.

The initiative is aimed at driving financial innovation and digital transformation as well as advancing financial inclusion, SBI said.

Designed to accelerate digital transformation, the SBI Innovation Hub allows participants to leverage SBI’s 250+ financial service APIs to develop and customise solutions within a secure sandbox environment.

Through structured challenges, hackathons, and partnership opportunities, the platform provides fintechs and startups with unique pathways to gain recognition, compete for official partnerships, and ultimately reach millions of users across India.

Vidya Krishnan, Deputy Managing Director – IT at SBI, said virtually at the launch, “The Innovation Hub of State Bank of India is a key step in our digital transformation mission to foster innovations across our banking and financial services.

“The platform’s capability for mutual discovery of APIs will enable the bank and group companies in collaborating with global innovators to create and build solutions that are innovative, impactful, and highly customer centric. We are simplifying the onboarding process by providing a single touchpoint for fintechs and startups.”

Umang Moondra, CEO of APIX, said, “While APIX has collaborated with many world-leading financial institutions, and fintechs, partnering with a major institution like SBI and delivering a unique platform dedicated to its needs is a tremendous achievement.

“The result of our collaboration is an exciting and pioneering innovation hub that represents a groundbreaking opportunity for fintech and innovators to engage with one of the world’s largest banks in a way that will benefit millions of customers.

“It also levels the playing field for innovators by providing direct access to core elements of innovation such as SBI’s secure sandbox and a suite of APIs, empowering developers to build solutions that resonate with consumers globally and promote financial inclusion,” he said that the launch.

Separately, Indian-origin Gupshup said it has established a strong foothold in Singapore’s rapidly evolving conversational AI landscape, particularly making waves in the financial services sector with a partnership with Standard Chartered Bank.

The partnership will showcase Gupshup’s expertise, where its AI-powered digital assistant handles complex banking queries in real-time, significantly enhancing customer experience and operational efficiency.

Gupshup’s specialisation in domain-specific large language models (LLMs) enables the creation of highly contextualised AI assistants that understand sector-specific nuances and compliance requirements.

“This specialised approach has proven particularly valuable in Singapore’s sophisticated banking sector, where precision and regulatory compliance are paramount,” said Ali Asgar Lightwalla, Senior Director of Sales for BFSI.

“Beyond banking, Gupshup’s innovative conversational AI solutions are transforming customer engagement across various sectors in Singapore, from retail and healthcare to logistics, helping businesses automate customer interactions while maintaining personalisation and service quality.”





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Truecaller names Rishit Jhunjhunwala as new CEO

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Truecaller, the Swedish caller identification app provider, has named Rishit Jhunjhunwala as its group chief executive officer (CEO), effective from January 9, 2025.

This move comes as current CEO Alan Mamedi and Chief Strategy Officer Nami Zarringhalam decide to step down from their operational roles to focus on their board responsibilities and act as strategic advisors to Truecaller.

“We have a fantastic management team in whom we have immense trust, and we have a long-term strategy that everyone supports, and which has started to yield positive results. With these two pieces in place, we are convinced that the company is well positioned for future success to enable us to focus more on long-term strategy,” the duo, who co-founded the company in 2009, said in a statement.

Mamedi and Zarringhalam will continue to be employed by the Swedish company as advisors until June 30 2025.

“Nami and I will remain committed to supporting Rishit and the entire leadership team as board members and strategic advisors, and we are excited to watch the company continue to thrive under Rishit’s leadership,” the Co-founders of Truecaller, said in a personal letter following the announcement.

Jhunjhunwala has been with Truecaller since 2015, initially serving as head of product. In June 2020, he was promoted to chief product officer, and in May 2021, he assumed the role of managing director for India.

“His deep product knowledge and leadership experience have been critical to our success, and we have always regarded him as a co-founder of Truecaller. Over the past two years, I’ve had the privilege of personally mentoring Rishit to take on a larger role within the company, and Nami and I are confident that he is ready to lead the company on a global scale,” the letter added.

Jhunjhunwala, born and raised in India but a Swedish citizen, worked and lived in Sweden from 2015 to 2022.

“Together with the rest of the management team, I look forward to taking Truecaller to even greater heights. Having worked closely with Alan and Nami since 2015, I know these are big shoes to fill, but I am confident to continue tirelessly working towards getting us closer to our mission to make future communication more safe and secure,” Jhunjhunwala, remarked.

The Swedish caller identification app, with India as its largest market globally, has over 500 million monthly active users.

For the Sweden-based company, India remains the biggest market with the region accounting for 75.8% of the total net sales for the financial year 2022-23, owing to its three revenue streams—Truecaller for Business, premium subscriptions, and ads.





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