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Strategy, communication, scale: test your business creativity with Edition 156 of our weekly quiz!

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Lateral Sparks, the weekly quiz from YourStory, tests your domain knowledge, business acumen, and lateral thinking skills (see the previous edition here). In this 156th edition of the quiz, we present issues tackled by real-life entrepreneurs in their startup journeys.

What would you do if you were in their shoes? At the end of the quiz, you will find out what the entrepreneurs and innovators themselves actually did. Would you do things differently?

Check out YourStory’s Book Review section as well, with takeaways from over 355 titles on creativity and entrepreneurship, and our weekend PhotoSparks section on creativity in the arts.

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Q1: Healthy food

Many people are becoming conscious about their eating choices in the face of growing rates of high cholesterol and blood pressure. The pandemic spurred the movement towards healthy food as well. How can this opportunity be tapped?

Q2: Brand scale

Disorganised markets are ripe for disruption by digital platforms and D2C brands, especially to bring in standardisation and quality. But what new approaches can ensure brands succeed at scale as well, and not just at launch?

Q3: Business strategy

Keeping customers satisfied at all times is key for business success. But sometimes product improvements call for a break in normal routines. How can this be effectively managed for long-term success?

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Q4: Festive season logistics

The festival season leads to huge pressures for ecommerce and logistics firms. AI-powered tools can help sellers optimise resources. What other digital tools can bring business impact here?

Q5: Environmental communication

In the face of climate change and pollution, it is imperative to increase awareness about the environment and spur people to corrective action. Animation can be used here as a communication vehicle. What else lends itself to effective messaging here?

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Answers!

Congratulations on having come this far! But there’s more to come – answers to these five questions (below), as well as links to articles with more details on the entrepreneurs’ solutions. Happy reading, happy learning – and happy creating!

A1: Healthy food

Divya Arora Musaddi launch snack brand Heka Bites in 2021 to offer snacks high in nutrition and free from preservatives. They are made from jowar, makhana, quinoa, and chickpea.

It offers 20 SKUs that includes snacks, trail mixes, and nut mixes. There are also raw and unprocessed seeds and nuts like pumpkin seeds, chia seeds, and makhana. Read more here about the price range of its products, pan-India plans, and cultural preservation of food.

A2: Brand scale

A brand that has grown from Rs 100 crore to Rs 500 crore can no longer remain just an online-only brand, according to Ananth Narayanan, CEO, Mensa Brands. “You need to make stores. You need to make offline work,” he says.

This transition calls for a completely different skill set, due to the unique challenges of offline expansion. See more of his insights from the TechSparks 2024 conference here, and the company’s plan to take its party supplies business global.

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A3: Business strategy

Leadership’s consumer obsession is key for business growth, according to Swiggy Co-founder Phani Kishan. This can even lead to tough calls which involve stoppage of service during upgrades.

Swiggy was earlier using a telephonic system to provide consumer updates, and made a bold decision to temporarily halt operations for a couple of days to launch its app instead.  Read more here about how the IPO-bound unicorn spent 48 hours educating its partners before restarting operations.

A4: Festive season logistics

“Chatbots and virtual assistants are now commonplace, simulating human interactions and providing 24/7 support,” explains Ravi Goel, Chief Business Officer at RapidShyp, an ecommerce shipping platform. Smart contracts can automate transactions and reduce manual interventions.

“Courier recommendation tools powered by AI are instrumental in selecting the best courier partners for specific zones, ensuring optimal delivery performance and enhancing overall efficiency in logistics operations,” he adds. Read more here about how API integration has become the backbone of modern logistics.

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A5: Environmental communication

Illustrator Rohan Chakravarty created Green Humour as a series of cartoons and comics focused on wildlife, nature conservation, and sustainability. Humour can offer appeal while communicating about important issues like the environment.

 

“Humour and satire act like a slap on one cheek and a kiss on the other, as it highlights the seriousness of an issue and makes the topic more approachable,” he explains. Read more here about how he has leveraged cartoons for deeper engagement.

YourStory has also published the pocketbook ‘Proverbs and Quotes for Entrepreneurs: A World of Inspiration for Startups’ as a creative and motivational guide for innovators (downloadable as apps here: Apple, Android).





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RBI permits UPI transactions via prepaid payment instruments using third-party apps

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The Reserve Bank of Indiaon Friday allowed prepaid payment instruments holders to make and receive UPI payments through third-party mobile applications.

It has been decided to enable Unified Payments Interface (UPI) payments from/to full-KYC prepaid payment instruments (PPIs) through third-party UPI applications, the central bank said in circular.

“A PPI issuer shall enable holders of only its full-KYC PPIs to make UPI payments by linking its customer PPIs to its UPI handle. UPI transactions from PPI on the issuer’s application shall be authenticated using the customer’s existing PPI credentials,” it said.

Such a transaction will, thus, be pre-approved before it reaches the UPI system.

A PPI issuer, in its capacity as a payment system providers, should not on-board customers of any bank or any other PPI issuer, the RBI said.

The RBI’s decision is aimed at providing more flexibility to holders of PPIs such as gift cards, metro rail cards, and digital wallets, among others.

Currently, UPI payments from/to a bank account can be carried out using the UPI application of that bank or of any third-party application provider.

However, UPI payments from/to a PPI can only be carried out using the mobile application provided by the PPI issuer.

UPI is an instant real-time payment system developed by National Payments Corporation of India to facilitate inter-bank transactions through mobile phones.

PPIs are instruments that facilitate purchase of goods and services, conduct of financial services, and enable remittance facilities against the value stored therein.





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Fresh capital commitments drive success of Bihar Business Connect 2024

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In a renewed push to make the state of Bihar an attractive investor destination, the second edition of Bihar Business Connect 2024 registered commitments of Rs 1.8 lakh crore from various industry segments. The two-day event concluded on December 20 with 423 Memoranda of Understanding (MoU) between various industries across sectors and the state government.

The annual event, which was attended by national and global investors, also focused on encouraging MSMEs and startups in the state to set up a base for employment generation and encouraging entrepreneurship.

The event saw presentations from MSMEs and startups which have availed of government schemes including the plug-and-play facility to set up production units, a seed fund under the Bihar Startup Policy, and other benefits.

“Today we (state of Bihar) are ready to reclaim our place. With a population of 14 crore and a wealth of skilled youth excelling in exams like the UPSC, our potential is immense. It is time to harness this talent, uplift every section of the society and drive Bihar forward,” said Deputy Chief Minister of Bihar, Samrat Chaudhary, at the event.

Deputy Chief Minister Vijay Kumar Sinha added that the state has maintained double-digit growth for the past fifteen years and is charting its way to progress in different industrial sectors.

At the conclusion of the event, the state saw commitments of nearly Rs 90,734 crore from the renewable energy sector, the highest among all investments. Sun Petro Chemicals committed to an investment of Rs 36,700 crore. Dilip Shanghvi, Managing Director of Sun Petrochemicals, said that the company will make the investment in Bihar to set up solar projects and pumped hydro projects in the state. The renewable sector also saw commitments from Adani Group and NHPC.

Other sectors contributing significantly to the investments included general manufacturing, with commitments to the tune of Rs 55,888 crore, and the food processing industry, with commitments of Rs 13,663 crore. In the latter, SLMG Beverages, which is a leading bottler and distributor of Coca Cola beverages, committed to an investment of Rs 3,000 crore in the state.

Nitish Mishra, Industries and Tourism Minister in the Government of Bihar said, “Over the past 19 years, Bihar has risen from a negative growth rate to achieving historic milestones, now contributing significantly to the country’s growth.” He added that the MoUs signed in the current edition of the Bihar Business Connect were threefold of the previous year.

The event also saw the announcement of upcoming policies as part of a presentation by Bandana Preyashi, Secretary, Department of Industries at Government of Bihar. These included the Bihar Food Processing Policy 2024, Bihar Pharmaceuticals Promotion Policy 2024, Bihar Plastic Manufacturing Promotion Policy 2024, Biofuel Production Promotion Policy 2024 and the Bihar Wood Based Industries Policy 2024. She further added that new land parcels were being selected to meet sectoral needs, in addition to 1,800 acres of land made available.





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SaaS fintech Zaggle plans at least 2 acquisitions next fiscal to drive growth

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SaaS fintech platform ZagglePrepaid Ocean Services Ltd plans to acquire at least two companies in the next financial year to drive growth, a top company official said on Friday.

The new-age fintech this week raised Rs 595 crore through a qualified institutional placement.

“We are evaluating 5 to 6 potential targets in the SaaS FinTech space, including areas like merchant card software, accounts receivables, and FASTag solutions with plans to acquire at least two companies in the upcoming financial year,” Zaggle founder and Executive Chairman Raj Narayanam said.

“We are aiming for a billion-dollar revenue target within the next 5 to 6 years,” Raj noted.

The company is looking to strategically accelerate its growth trajectory through strategic acquisitions, he added.

Zaggle recently invested about Rs 48 crore to acquire stakes in two companies. It picked up a 98.32% controlling stake in Span Across IT Solutions (TaxSpanner) by infusing Rs 32.07 crore, and another Rs 15.60 crore was invested to secure a 26% stake in Mobileware Technologies.

Zaggle this week raised Rs 595 crore from investors, including Bank of India ELSS tax saver, Societe Generale – ODI ICICI Prudential Technology Fund and Nuvama Enhanced Dynamic Growth Equity (Edge) Fund  through a qualified institutional placement.

A board committee approved the allotment of 1.13 crore equity shares at Rs 523.20 per share to eligible qualified institutional buyers on Monday.

Zaggle had reported a three-fold jump in consolidated net profit to Rs 20.3 crore for the July-September quarter. Revenue from operations for the September quarter was Rs 302.5 crore, up 64.22% over the year-ago period.





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