Connect with us

Startup

The Indian dream:Vananam Building a conglomerate rooted in Bharat

Published

on


” data-brand=”yourstory” contenteditable=”false” data-clicktext data-clickurl data-pageurl=”https://yourstory.com/2024/08/indian-dream-vananam-building-conglomerate-rooted-bharat” data-sectiontype=”Key Takeaways” data-emailid=”adops@yourstory.com”>

  • Vananam prioritises building a distinctly Indian conglomerate, focusing on scalable Indian businesses with strong growth potential in the coming years.
  • The co-founders’ upbringing instilled a core set of values that contribute to Vananam’s success, including a strong work ethic, a focus on education, and a respect for financial responsibility.
  • Unlike many tech-focused startups, Vananam emphasises building fundamentally sound and profitable businesses, and ensuring strong financial foundations before adopting new technologies.
  • Vananam extends its focus beyond just profits, prioritising investment in its people and social responsibility through its foundation’s work in education, disaster relief, scholarships, and cultural preservation.

Vananam, a name that signifies wealth in Sanskrit, is more than just a startup, It’s one of India’s growing Conglomorate It is the story of its co-founders, Keshav Inani and Mahendra Rathod, who believe that building a successful future starts with family and education. Their vision is to create a business empire rooted in India’s potential, the success of that objective is reflected in their meteoric rise.

In the three years since its inception, Vananam has made Rs 1,000 crore, with operations spanning real estate, agri-commodities, transit retail, and even rewards and gifting. This success story is built on a foundation of shared values, a commitment to India and its potential, and a razor-sharp focus on building scalable and profitable businesses.

“The next 20-25 years is going to be Bharat’s journey,” says Keshav in a conversation with Shradha Sharma. Mahendra discussed their humble beginnings, India being at the centre of the global future and their unwavering commitment to the India growth story.

The power of education and frugality

Keshav comes from a Marwari family with a history in textiles. His father had to leave law school to join the family business. That is how the family moved to Bengaluru, to provide the children better educational opportunities. And as Keshav grew up to become a chartered accountant, he credits his father for seeding in him a culture of hard work and frugality with an eye for building a successful business right from the beginning.

“It was very clear to me that you cannot think of building a topline without a bottomline. Unlike the businesses of today, I come from a different school of thought. If you’re making revenue, it better be profitable,” Keshav says.

Mahendra, who agrees with this philosophy, had humble beginnings too. His father understood the importance of education early on and became the first person in their village to attend college. This emphasis on education had a big impact on Mahendra. He went on to study at IIM-Bangalore.

In the past decade, he has dabbled in multiple entrepreneurial outings. His first venture in 2014, a brand that helped sell T-shirts to major online retailers failed to scale. Next came Sellerworx, a B2B company, which was acquired by Capillary Technologies. And then came TrekNomads, which started as a Facebook page for trekking adventures. His hiking company grew into a thriving business that continues to operate profitably even after the pandemic. He also founded a consulting company shortly after that.

“It’s a manifestation. I want to have multiple businesses. I am not a one-business person,” he says.

A partnership built on mutual respect

Keshav and Mahendra initially met while working as consultants. What began as a professional collaboration soon blossomed into a strong bond built on mutual respect and complementary skills. Over long conversations, they realised both share a common vision for wealth creation and business.

“I am very aggressive when it comes to a business idea,” says Keshav, explaining that he believes any business idea has the potential to scale. “But that is where Mahendra’s experience comes in. He insists we run pilots, test all scenarios, and only look at scaling once that initial hypothesis is proven.”

Both acknowledge their age difference, but also highlight that it brings diverse perspectives to the table, enriching their decision-making process.

Building scalable and profitable businesses beyond the tech glitz

Unlike many tech-focused startups, Keshav and Mahendra’s business philosophy revolves around identifying and scaling ventures with a high potential for profitability.

Keshav leveraged his father’s experience as a trader, and they experimented with various businesses, starting with a supply chain management venture, then real estate, and finally transit retail. He swears by the mantra: “basic businesses done right,” by finding the right talent, and prioritising profitability.

“We are into Indian businesses and there is a huge market for them. Also because the next 30 years are India’s growth years. Per capita income, GDP, consumerism everything is in the green,” says Mahendra.

However, he doesn’t rule out investing in next-generation technology-based businesses.

“Technology is an enabler, but strong business fundamentals are paramount,” reiterates Keshav. This pragmatic approach ensures they don’t get swept away by the latest hype cycles, but instead focus on building businesses with a solid foundation for long-term success.

Building a Bharat-centric conglomerate

Vananam’s founding philosophy is an unwavering commitment to India, prioritising long-term investments in its home country.

Keshav and Mehndra pride themselves on being a company that is headquartered in India, with subsidiaries in the US, Singapore and Dubai.

“Our motto is simple: build in Bharat, build by Bharat, build for the world,” says Keshav. And they are already planning the next business line to take India to the global customer.

That explains why every business line it has ventured into has a uniquely Indian flavour. Their next venture draws on Keshav’s family’s three-generation legacy in textiles. Called Giorvan, it is a luxury clothing brand that plans to rival the likes of Louis Vuitton and Gucci.

“Today, we barely have any luxury apparel brands coming out of India. Given my family’s rich history with textiles, we come with a 60-65 year old traditional study, and understand India’s textiles,” says Keshav.

The launch is planned for the next 8-10 months, with Dubai, Europe, and India as the initial target markets. They plan to eventually take it global.

Social responsibility as a core value

Mahendra talks about a sense of purpose that extends beyond just business success. “Every business which we start, we actually first invest in the people. We talk about creating wealth for the stakeholders, it is not just the shareholders,” he says.

The Vananam Foundation aims to positively impact 10,000 lives in the next three years. A part of Vananam’s earnings will go to the foundation, which focuses on areas like education, disaster relief, scholarships (including sports scholarships), and cultural preservation. These efforts will help employees and their families as well.

“We are not trying to create money, we are trying to create wealth. And wealth is always for society, and for its multiple stakeholders,” says Mahendra.





Source link

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Startup

Trent Q2 profit grows 47% to Rs 335 Cr; sales jumps 39.3%

Published

on

By


Tata Group retail firm Trent on Thursday reported a 46.9% growth in its consolidated net profit to Rs 335.06 crore for the second quarter ended September 2024.

The company had posted a consolidated net profit of Rs 228.06 crore a year ago, according to a regulatory filing from Trent, which operates retail stores under brands like Westside, Zudio, and Star.

Its consolidated revenue from operations increased 39.37% to Rs 4,156.67 crore during the quarter under review. It was Rs 2,982.42 crore in the year-ago period, it added.

Trent’s total expenses rose 48.49% to Rs 3,743.61 crore in the September quarter.

As of September 30, Trent was operating 226 Westside, 577 Zudio and 28 stores across other lifestyle concepts, the company said in an earning statement.

“During the quarter, we opened 7 Westside and 34 Zudio stores (including 1 in Dubai) across 27 cities. We also consolidated 9 Westside and 16 Zudio stores,” it added.

Its Chairman Noel N Tata said: “Consumer sentiment has remained relatively muted. This coupled with seasonality has meant that retail businesses have faced headwinds. In the foregoing context, the team has delivered strong results across brands, concepts, categories and channels in Q2”.

Shares of Trent Ltd on Thursday settled at Rs 6,498.45 on BSE, down 6.54% from the previous close.





Source link

Continue Reading

Startup

India’s QR soundbox boom: how merchant acquirers can ride the offline payment wave

Published

on

By


UPI account par 18 rupay prapt hue” or “Rs 18 has been deposited to your UPI account.” Just when it seemed like India’s digital payments journey had reached its peak, QR codes paired with soundboxes emerged, showing us that we have only begun.

The familiar chime of these soundboxes now unites millions of UPI users across the country. Together, soundboxes and QR codes offer seamless, real-time payment confirmations, which makes them indispensable resources for merchants.

Why QR-based soundboxes work in India

The adoption of QR codes is rapidly expanding over conventional Point of Sale (PoS) devices, not only in Tier I cities, but also in Tier II, Tier III, and rural areas. In fact, QR code deployment increased by 34% in FY24 to over 350 million. PWC attributes the shift to factors such as high rental costs, MDR (merchant discount rates), and the operational complexity of maintaining PoS machines.

The low cost of QR payment acceptance has also compounded challenges. Merchants may use QR codes from different providers. For merchant acquirers, this translates into higher incidence of churn and an escalation in the overall cost of acquisition, as they invest in both technology and on-the-ground sales efforts. 

Hence, QR paired with soundboxes present an opportunity to strengthen merchant loyalty in offline acquisition. Instead of standalone QRs, merchants increasingly prefer QR paired with Soundboxes, as instant and reliable payment confirmations are essential — particularly for those with high foot traffic. Consider a busy sweets shop in Delhi during the holiday season. Now, sellers don’t have to wait for confirmations of UPI payments, which might lead to delays. These devices simplify the process for both customers and merchants by providing real-time, audible payment confirmation. Additionally, it also provides an additional level of security by diminishing the possibility of non-payments and fraud at checkout.

The game changer in offline merchant acquisition

According to a recent Cognitive Market Research report, India’s merchant acquiring market reached $611.21 million in 2024 and projected to grow at a CAGR of 12% between 2024-2031, driven by regulatory support. Another report by Kearney highlights that retail digital payments is expected to double, from $3.6 trillion in FY24 to $7 trillion by FY30.

As this growth unfolds, the challenge for acquirers—both banks and merchant aggregators — will be how they capture this opportunity. Given the operationally intensive nature of the business scaling profitably is far from simple. For example, if an acquirer wants to offer Soundboxes to its merchants, they need a reliable device vendor, manage inventory, across remote merchant locations nationwide, partner with logistics providers for shipment, test every dispatched unit, and establish merchant support operations. Setting up this infrastructure could delay their go-to-market, increasing the risk of losing merchant-led businesses to competitors. The traditional ‘do-it- yourself’ model, where acquirers handle everything from merchant acquisition to backend operations, is increasingly unsustainable and non-core to a merchant acquirer’s business.

Offline Payments as a Service (PaaS) simplify payment operations for acquirers by handling the entire merchant and transaction lifecycle. This includes onboarding, device management, and transaction processing. By integrating business and tech operations with advanced payment software, PaaS solutions allow acquirers to focus on strategic growth rather than operational complexities.

Through a managed services model, acquirers can significantly reduce merchant acquisition costs by digitizing the onboarding process and streamlining due diligence. They also handle device logistics, including shipping, inventory, and support. For example, a merchant in a remote rural area needing assistance with a device like SoundBox receives instant support through the managed services provider, who ensures resolution within contracted service levels, supporting uninterrupted business for the merchant.

Additionally, a dedicated UPI Switch for merchant transactions can help acquirers process transaction volumes. A dedicated switch can reduce load on the UPI switch, ensuring smooth, efficient management of growing transaction volumes and delivering a seamless payment experience. PaaS also provides value added services such as recon /dispute and complaints management, helping acquires to promote stickiness among merchants.

Scan and pay

P2M (person-to-merchant) payments, which comprise 60% of UPI transactions, offer a substantial opportunity for expansion, particularly in non-metropolitan regions. This potential is aligned with the government’s and RBI’s commitment to promoting financial inclusion. 

From your neighbourhood vegetable vendor to the supermarket in your locality, we are seeing or rather hearing soundboxes buzzing everywhere. It’s an example of how offline merchants are keen to embrace digital solutions that simplify their transaction processes. The combination of QR codes and soundbox technology has emerged as a standout innovation in this space and PwC’s projects that 54 million such devices will be deployed by FY29.

As a new operating model, PaaS will help acquirers drive their go-to-market strategies and strengthening their market presence while reducing capital expenditure significantly. By streamlining operations and offering scalable solutions, PaaS not only supports business growth but also fosters a more inclusive financial ecosystem that benefits all stakeholders.

(Deepak Chand Thakur is the CEO & Co-founder of NPST)

(Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the views of YourStory.)





Source link

Continue Reading

Startup

Prabhuji snack maker Haldiram Bhujiawala raises Rs 235 Cr

Published

on

By


Kolkata-based packaged snack company Haldiram Bhujiawala has raised Rs 235 crore through a private placement from Pantomath’s Bharat Value Fund (BVF) for a minority stake. 

The snacks maker, which retails under the ‘Prabhuji’ brand, registered a revenue of Rs 473 crore for FY23 while profits declined to Rs 1.7 crore for the year, according to data sourced from research platform Tracxn. 

The company was established in 1992 by Manish Agarwal and Prabhu Shankar Agarwal and retails Haldiram’s Prabhuji and internet-first brand, Prabhuji Online. It has a portfolio of over 100 SKUs, with strong recognition in the Eastern and North Eastern markets. It also operates quick service restaurants in West Bengal and other North Eastern states. 

“In the last 60+ years, we have cultivated a loyal customer base by offering delectable snacks and sweets. Our company has been a trendsetter, revolutionizing food habits and tastes of India,” said Manish Agarwal, Managing Director of Haldiram Bhujiawala in a statement.

He added, “Leveraging our industry insights alongside BVF’s support, we are strategically positioned to enhance shareholder value and drive growth. This partnership lays a solid foundation for generating long-term economic benefits, ensuring a prosperous future for all stakeholders.”

The snack maker competes in a market dominated by larger players like Nagpur-based Haldiram, Annapurna Snacks, and others. Haldiram Bhujiawala claims to have a distribution network of approximately 2000 distributors servicing over two lakh retailers across West Bengal, Bihar, Jharkhand, and North East India. It also operates 19 retail outlets and 60 franchise stores. 

The snacks market is estimated to be a Rs 42,600 crore market by FY24, with a CAGR (Compound Annual Growth Rate) of 11%, dominated by packaged snack makers, according to data shared in the statement.

“We are pleased to partner with Haldiram Bhujiawala Limited. With over six decades of market insight since its founding as a proprietorship in 1958, the company has a deep understanding of consumer behaviour and market trends,” said Madhu Lunawat, CIO of BHarat Value Fund. 

He added, “The new generation’s sharp focus on the modern brand, ‘Prabhuji,’ is particularly noteworthy. We are highly optimistic about the food, FMCG, and consumer goods sectors, and Haldiram is well-positioned to achieve substantial growth in the years ahead.”

This marks BVF’s sixth overall investment in the mid-market segment, backing profitable growth companies. It had also recently backed Millenium Babycares, maker of the flagship brand Bumtum.





Source link

Continue Reading

Trending

Copyright © 2017 Zox News Theme. Theme by MVP Themes, powered by WordPress.