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Navigating the future of work, as AI and automation lead the charge

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In the ever-evolving landscape of the workplace, artificial intelligence (AI) and automation stand as pivotal forces reshaping the very character of employment and the workplace. 

With the prevalence of Generative AI (GenAI) technology, organisations need to reimagine the entire landscape of the workplace with its capabilities that extend far beyond human potential.

AI is revolutionising healthcare, finance, and transportation, among other sectors with the ability to process vast amounts of data and derive insights. As we consider the transformative effects of these technologies, it is essential to recognise their dual role as catalysts for disruption and new opportunities.

AI and automation

According to McKinsey, AI and automation are set to boost economic growth through enhanced productivity and by tackling societal challenges in healthcare and climate change domains. However, this technological tide also brings about significant workforce transitions and impacts jobs and many more undergoing visible transformation.

According to PWC reports, the potential economic impact of this change is immense, estimated at $15.7 trillion by 2030, driven by increased productivity, enhanced quality of goods and services, and the emergence of new markets and industries.

Businesses that integrate AI technology into their systems will gain a competitive edge, positioning themselves as pioneers in their respective fields.

Opportunities and challenges in navigating the future of work

As AI technologies become more integrated into daily operations, many tasks once exclusive to humans will be taken over by machines. Some jobs may become obsolete, but new jobs will emerge, requiring a workforce capable of coexisting harmoniously with smart robots.

McKinsey analysis suggests that AI could replace 15% of the global labour force by 2030. Still, by 2035, AI technologies alone are predicted to raise labour productivity in 16 sectors—including manufacturing—by up to 40%. Hence, the real test for businesses lies in smoothly handling workforce transitions during this period.

Impact of AI on workplaces 

  • Automation of routine tasks: AI can automate repetitive and mundane tasks, freeing up employees to focus on more complex and creative activities. This shift will also require employees to adapt to new skills and job responsibilities—one where empathy, communication, and problem-solving may play an important role. 
  • Enhanced decision-making: AI systems can analyse vast amounts of data quickly and accurately, providing valuable insights that aid in decision-making. Employees of the future would need to learn how to interpret and leverage these insights to make informed decisions. Since similar insights may be available to most organisations, the ability of employees to put these insights to use to drive innovation in the market may become the competitive advantage for businesses of the future.
  • Personalised customer experiences: AI-powered tools enable businesses to offer personalised products and services based on customer preferences and behaviours. Employees must develop skills in using these tools to enhance customer experience and brand loyalty.
  • Remote work and collaboration: AI-driven platforms facilitate remote work by enabling seamless communication and collaboration. Employees need to become proficient in using these platforms to work effectively in a remote or hybrid environment.
  • Change and continuous learning: In an AI-driven world, employees must be willing to learn to work with new tools and changed processes, committing to life-long learning. 

Employers can equip workers with the required digital and collaboration skills they would need to succeed by prioritising reskilling and upskilling programmes, coupled with continuous engagement.

Human and machine collaboration will be essential, with human employees filling positions that demand creativity, critical thinking, and emotional intelligence, which AI cannot easily replicate. 

Ethical and responsible use of AI

While promoting the use of AI for enhancing efficiency, improving products and services, and enhancing customer experience, businesses definitely need to invest in promoting ethical and responsible use of AI. Employees should be aware of the ethical implications of AI and the insights available from the tools.

Learning how to identify and mitigate biases in AI systems is essential to ensure fairness and equity. It is essential to understand the implications of privacy while handling customer data to train AI models to draw insights.

The future outlook

The future of work is about adaptation and innovation, leading to a more efficient and fulfilling work environment for everyone. Businesses and employees can thrive by embracing these changes. The future of work—driven by AI and automation—is bright and full of possibilities.

Meghan Nandgaonkar is the Head of JDU – Global Delivery, Fujitsu India.

(Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the views of YourStory.)





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Hosteller raises Rs 48 Cr in Series A round led by V3

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Backpacker hostel brand The Hosteller has raised Rs 48 crore in a Series A funding round. V3 Ventures led the equity round, contributing Rs 32 crore, with Blacksoil providing an additional Rs 16 crore in venture debt.

Other key investors include Synergy Capital Partners, Unit e-Consulting, Real Time Angel Fund, and several high-profile investors like Harsh Shah from the Naman Group Family Office.

The investment will allow the company to strengthen its presence in cities like Rishikesh and Manali, while also expanding into new destinations across India.

“We aim to have 10,000 beds by March 2026 from the existing 2,500 beds. Backpacker hostels have become the go-to choice for GenZ and millennial travellers in the post-covid era. The fresh capital will not only accelerate our expansion but also help us acquire customers from the newer territories,” Pranav Dangi, Founder and CEO of The Hosteller, said in a statement.

“We noticed a change in the way GenZ travels–from saving up for 1 holiday a year to travelling every long weekend. And, The Hosteller fulfills this exact need. With a standardised, tech-first, budget-friendly option – the brand offers something truly unique to its customers. This makes us even more excited about the growth ahead. The Hosteller has demonstrated outstanding execution capabilities in the consumer and travel space,” Arjun Vaidya, Co-founder of V3 Ventures, said.

Hostel companies are significantly benefitting from the rise of digital nomadism, a trend that has reshaped the hospitality landscape. Digital nomadism refers to a lifestyle where individuals leverage technology to work remotely while traveling to various locations. This modern way of living allows people to combine work and travel, enabling them to explore new cultures and environments without being tied to a specific office or geographical location.

The Hosteller was founded by Pranav Dangi in 2014. It began with the vision of creating accessible and affordable backpacker hostels across India, aiming to cater to the needs of young travelers. Since its inception, The Hosteller has rapidly grown to become one of India’s largest self-operated backpacker hostel chain, with a presence in over 55 destinations across the country.





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Magenta Mobility’s FY24 revenue rises three fold, losses widen by 17.1%

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Magenta Mobility on Thursday reported a 199.5% jump in its full-year revenue to Rs 35.53 crore compared to Rs 11.86 crore in the previous year helped by a significant rise in its revenue from services.

The company provides a 100% electric fleet and AI and IoT-enabled fleet management and data analytics platform to optimise logistics operations and deliveries. Revenue from these services for the year ended March 31, 2024, increased to Rs 30.17 crore compared to Rs 10.15 crore in FY23.

However, the company reported a 17.1% increase in its loss for the period to Rs 46.44 crore as opposed to Rs 39.66 crore in FY23, bogged down by rising expenses during the year. The 109.1% rise in expenses to Rs 90.17 crore was primarily due to rising driver costs, employee benefit expenses, and finance costs.

Magenta Mobility appoints drivers on a contract basis to provide services to its customers, which it accounts as an expense. The drivers’ cost for FY24 increased to Rs 18.49 crore, compared to Rs 6.34 crore in FY23.

The rise in demand for the company’s fleet comes amidst a boom in the last-mile delivery sector in India owing to the rise of ecommerce and quick commerce players. Magenta Mobility caters to clients such as Flipkart and hyper-local delivery platform Dunzo, among others.

Founded in 2017 by Maxson Lewis and Darryl Dias, the company last raised $22 million in a Series A funding round from BP Venture and Morgan Stanley India Infrastructure-managed investment fund.





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Juspay cuts losses by 7.7% as revenue surges 49.6% in FY24

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Payments startup Juspay Technologies saw its losses narrowing in FY24 as revenue growth outpaced expenditure. It narrowed its total loss for the period to Rs 97.54 crore, down 7.76% from Rs 105.75 crore in FY23.

According to the consolidated financial statements accessed from the Registrar of Companies, the SoftBank-backed fintech firm’s revenue from operations surged 49.64% to Rs 319.32 crore, up from Rs 213.39 crore in FY23.

Juspay’s primary revenue source—payment platform integration fees—brought in Rs 286.52 crore. Additional operating revenue from services like product implementation and support added Rs 32.80 crore.

Total expenses rose by 29.52% to Rs 443.74 crore in FY24, compared to Rs 342.59 crore in the previous year. This increase was largely driven by employee benefit expenses, which saw a 41.73% jump to Rs 303.36 crore, while other expenses increased slightly over 3.56% to Rs 123.76 crore.

Juspay, founded in 2012 by Vimal Kumar and Ramanathan RV in Bengaluru, specialises in developing payment orchestration solutions that act as a technology layer over traditional payment gateways.

The Accel-backed startup has also developed Namma Yatri, a mobility app focusing on ride-hailing services, leveraging Juspay’s strengths in payments and open-source protocols. Namma Yatri is built on the Beckn Protocol and aligns with the Open Network for Digital Commerce (ONDC), aiming to provide low-cost ride-hailing options and open access to digital mobility services.

Recently, Juspay decided to spin off Namma Yatri as an independent entity to attract separate investors and scale further. In February, the company said it acquired LotusPay in an all-cash deal to strengthen its offerings to the BFSI segment and merchants.

LotusPay, founded in 2016, pioneered NACH Debit technology with cloud-based software for merchants and banks. Using NPCI’s NACH Debit, it facilitates recurring payments for loans, insurance, and subscriptions.





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