Startup
Epic Amazon Coffee Review Lands Woman Dream Job with Sleepy Owl Coffee
In a world where job applications often blend into a sea of resumes, one woman’s creative Amazon review turned heads and opened doors. Prasiddh, a coffee enthusiast, crafted a humorous and engaging product review that not only showcased her love for Sleepy Owl Coffee but also caught the attention of Ashwajeet Singh, the co-founder of the brand. This unexpected turn of events highlights the power of storytelling and creativity in the digital age.
The Review That Stole the Show
Prasiddh’s review, titled “Where Did My Jars Go?”, is a delightful narrative that intertwines her coffee experience with a personal story about dating. She humorously describes a scenario where she invites a boy over, only to realise that her coffee-making skills could use some help. The review begins with a relatable moment of disappointment, as she searches for her Sleepy Owl Coffee jars in her kitchen, setting the stage for a whimsical tale of love and caffeine.In her review, she writes:
“I am sure I was one fluttery-eyed ‘Do you want coffee?’ away from an ‘I love you’ and confidently skipped the talking-stage ‘Add to Cart’ and went in straight with the committed ‘Shop Now’ button.”
This clever use of coffee as a metaphor for romance not only engages readers but also showcases her unique voice and writing style.
A Job Offer from the CEO
Ashwajeet Singh was so impressed by Prasiddh’s review that he took to LinkedIn to express his admiration. He wrote:
“What a review — I couldn’t stop laughing the entire time. This is copywriting at its best.”
He extended a job offer, urging her to get in touch, stating, “Sleepy Owl Coffee needs to hire you.” This public acknowledgment not only highlights the impact of her review but also illustrates how creativity and wit can capture the attention of industry leaders.
The Importance of Authenticity in Reviews
Prasiddh’s review is a perfect example of how authentic and relatable content can have a significant impact. It wasn’t just the humor that captivated readers; it was the genuine and personal touch that made the review memorable. This aligns with the broader trend in digital marketing where consumers seek genuine connections and storytelling over traditional advertising.
How to Craft Engaging Product Reviews
Here are some tips for crafting engaging product reviews:
- Tell a Story: Weave personal anecdotes into your reviews to create a narrative that resonates with readers.
- Use Humor: A light-hearted tone can make your review more enjoyable and memorable.
- Be Descriptive: Provide vivid descriptions of your experiences with the product, including specific details about its use and performance.
- Engage with the Audience: Write in a conversational style that invites readers to connect with your story.
The Future of Job Applications
Prasiddh’s experience reflects a shifting landscape in job applications. As traditional methods evolve, creativity and personal branding are becoming essential. In a world where social media and online platforms play significant roles in recruitment, standing out with unique content can lead to unexpected opportunities.One user aptly summarised this trend:
“People in 2018- I’ll apply to a job by sending a resume. People in 2023- I’ll make a personal brand and land my dream job. Some cool guy in 2024- I’ll just write a freaking terrific Amazon review and get hired.”
This shift highlights the importance of leveraging creativity and personal expression in professional pursuits.
Prasiddh’s epic Amazon review is more than just a product endorsement; it’s a testament to the power of storytelling and authenticity in the digital age. By blending humor, personal experience, and creativity, she not only captured the attention of a CEO but also demonstrated how a well-crafted review can lead to exciting career opportunities. As the job market continues to evolve, embracing unique narratives and personal branding may just be the key to standing out in a competitive landscape.
Startup
Hosteller raises Rs 48 Cr in Series A round led by V3
Backpacker hostel brand The Hosteller has raised Rs 48 crore in a Series A funding round. V3 Ventures led the equity round, contributing Rs 32 crore, with Blacksoil providing an additional Rs 16 crore in venture debt.
Other key investors include Synergy Capital Partners, Unit e-Consulting, Real Time Angel Fund, and several high-profile investors like Harsh Shah from the Naman Group Family Office.
The investment will allow the company to strengthen its presence in cities like Rishikesh and Manali, while also expanding into new destinations across India.
“We aim to have 10,000 beds by March 2026 from the existing 2,500 beds. Backpacker hostels have become the go-to choice for GenZ and millennial travellers in the post-covid era. The fresh capital will not only accelerate our expansion but also help us acquire customers from the newer territories,” Pranav Dangi, Founder and CEO of The Hosteller, said in a statement.
“We noticed a change in the way GenZ travels–from saving up for 1 holiday a year to travelling every long weekend. And, The Hosteller fulfills this exact need. With a standardised, tech-first, budget-friendly option – the brand offers something truly unique to its customers. This makes us even more excited about the growth ahead. The Hosteller has demonstrated outstanding execution capabilities in the consumer and travel space,” Arjun Vaidya, Co-founder of V3 Ventures, said.
Hostel companies are significantly benefitting from the rise of digital nomadism, a trend that has reshaped the hospitality landscape. Digital nomadism refers to a lifestyle where individuals leverage technology to work remotely while traveling to various locations. This modern way of living allows people to combine work and travel, enabling them to explore new cultures and environments without being tied to a specific office or geographical location.
The Hosteller was founded by Pranav Dangi in 2014. It began with the vision of creating accessible and affordable backpacker hostels across India, aiming to cater to the needs of young travelers. Since its inception, The Hosteller has rapidly grown to become one of India’s largest self-operated backpacker hostel chain, with a presence in over 55 destinations across the country.
Startup
Magenta Mobility’s FY24 revenue rises three fold, losses widen by 17.1%
Magenta Mobility on Thursday reported a 199.5% jump in its full-year revenue to Rs 35.53 crore compared to Rs 11.86 crore in the previous year helped by a significant rise in its revenue from services.
The company provides a 100% electric fleet and AI and IoT-enabled fleet management and data analytics platform to optimise logistics operations and deliveries. Revenue from these services for the year ended March 31, 2024, increased to Rs 30.17 crore compared to Rs 10.15 crore in FY23.
However, the company reported a 17.1% increase in its loss for the period to Rs 46.44 crore as opposed to Rs 39.66 crore in FY23, bogged down by rising expenses during the year. The 109.1% rise in expenses to Rs 90.17 crore was primarily due to rising driver costs, employee benefit expenses, and finance costs.
Magenta Mobility appoints drivers on a contract basis to provide services to its customers, which it accounts as an expense. The drivers’ cost for FY24 increased to Rs 18.49 crore, compared to Rs 6.34 crore in FY23.
The rise in demand for the company’s fleet comes amidst a boom in the last-mile delivery sector in India owing to the rise of ecommerce and quick commerce players. Magenta Mobility caters to clients such as Flipkart and hyper-local delivery platform Dunzo, among others.
Founded in 2017 by Maxson Lewis and Darryl Dias, the company last raised $22 million in a Series A funding round from BP Venture and Morgan Stanley India Infrastructure-managed investment fund.
Startup
Juspay cuts losses by 7.7% as revenue surges 49.6% in FY24
Payments startup Juspay Technologies saw its losses narrowing in FY24 as revenue growth outpaced expenditure. It narrowed its total loss for the period to Rs 97.54 crore, down 7.76% from Rs 105.75 crore in FY23.
According to the consolidated financial statements accessed from the Registrar of Companies, the SoftBank-backed fintech firm’s revenue from operations surged 49.64% to Rs 319.32 crore, up from Rs 213.39 crore in FY23.
Juspay’s primary revenue source—payment platform integration fees—brought in Rs 286.52 crore. Additional operating revenue from services like product implementation and support added Rs 32.80 crore.
Total expenses rose by 29.52% to Rs 443.74 crore in FY24, compared to Rs 342.59 crore in the previous year. This increase was largely driven by employee benefit expenses, which saw a 41.73% jump to Rs 303.36 crore, while other expenses increased slightly over 3.56% to Rs 123.76 crore.
Juspay, founded in 2012 by Vimal Kumar and Ramanathan RV in Bengaluru, specialises in developing payment orchestration solutions that act as a technology layer over traditional payment gateways.
The Accel-backed startup has also developed Namma Yatri, a mobility app focusing on ride-hailing services, leveraging Juspay’s strengths in payments and open-source protocols. Namma Yatri is built on the Beckn Protocol and aligns with the Open Network for Digital Commerce (ONDC), aiming to provide low-cost ride-hailing options and open access to digital mobility services.
Recently, Juspay decided to spin off Namma Yatri as an independent entity to attract separate investors and scale further. In February, the company said it acquired LotusPay in an all-cash deal to strengthen its offerings to the BFSI segment and merchants.
LotusPay, founded in 2016, pioneered NACH Debit technology with cloud-based software for merchants and banks. Using NPCI’s NACH Debit, it facilitates recurring payments for loans, insurance, and subscriptions.
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