Startup
This Bengaluru-based startup is making loyalty programmes flexible
Brands like Flipkart, Myntra, H&M, and Starbucks give loyalty points to their customers in hopes of creating a loyal customer base. And, given India’s rising disposable income, companies are tweaking their loyalty programmes to boost adoption among local consumers.
Swiggy, for instance, launched a cheaper version of its existing loyalty programme last October. According to a report from IIFL Securities, the foodtech company gained marginal market share compared to Zomato in 1HCY23, potentially due to the aggressive pricing of its revamped programme and higher promotions.
However, loyalty programmes are a tricky business as customers expect personalised experience.
To make these programmes work for both customers and brands, Abhay Mishra, Abhay Tandon (CBO), and Anuj Kumar (CTO) launched Monet, an AI-driven interoperable loyalty ecosystem built on blockchain.
“Globally, of all the people who are loyalty programme members, 87% of them are not able to use more than 15% of the loyalty points that are given to them which is a huge waste for the consumers as per market research reports,” explains Tandon.
“Either they forget that they have loyalty points or loyalty points expire and sometimes they don’t even know they have loyalty points. Or sometimes it could also happen that you want to shop, but you don’t want to shop from the same place,” says Tandon, adding that the US alone has a $100B annual spend on loyalty programmes.
Started in October 2022, Bengaluru-based Monet was initially a blockchain-based hiring referral platform.
However, the founders moved from hiring to the loyalty-based rewards segment after witnessing a larger and more pertinent problem in the loyalty market.
“So we are still in the rewards ecosystem, but we have migrated strategically from referral-based rewards to loyalty-based rewards,” says Mishra.
The product
Monet has developed an application similar to Cred in that consumers can see their loyalty points across platforms in a single interface. Also, users can swap their loyalty points from one company to another. However, as a safeguard to the brand’s interest, users can’t swap competitors. For instance, users cannot use Starbucks points in Chai Point.
Additionally, brands and consumers get AI-driven recommendations, like consumer cohort patterns across industries which are helpful for various brands.
The product is in the beta phase and will be launched in August.
“Our product is going to be released by the end of August but what we have done is we have started talking to brands and getting them waitlisted on our platform. We have already done LOI’s with about 20+ brands. By the time of product launch, we will have 200 brands waiting for the launch,” says Tandon.
The pivot
Monet earlier had a referral-based reward model and the application was built on blockchain.
“Typically, when you put it on a blockchain, you use a smart contract. They’re similar to legal contracts, but they’re automated by code,” says Mishra.
In the hiring referral model, Monet would onboard users—super connectors, who are well-connected in the ecosystem in their respective domains. These super connectors then refer candidates from their domains depending on job descriptions.
This model was similar to any referral model, with blockchain being the only differentiator. This means if the referral given by the super-connector goes through and the company likes the candidate’s profile, the candidate gets shortlisted and hired subsequently, then the company will make the payment via the escrow account.
As everything is on a blockchain, payments were secure and quick, claims the founder.
However, the founders realised that the hiring space was crowded. While exploring the reward mechanism, they realised that the loyalty-based rewards market offers more opportunities and has bigger problems than referral-based rewards.
Monet made the pivot in January this year. In the last month of operating on its previous business model of hiring, they had generated a revenue of $20,000 in December.
The company had 64 clients in the hiring space including 3one4 Capital, Assiduus Global, Rippling, Wakefit, Loco, ClassPlus, Bureau, Plumber, Verloop, and Yourstory.
Market opportunities and monetisation
The loyalty market in India is expected to grow to $5.37 billion in 2024, according to a report by ResearchAndMarkets.com. It states that the loyalty market in India will increase from $4.79 billion in 2023 to reach $8.02 billion by 2028.
Reasons for the growth include rising income levels and consumption.
Monet’s business model is B2B2C (business-to-business-to-consumer) where brands will pay up to 5% on their existing CAC for new user acquisition and customers will pay a small percentage (1-2%) of the loyalty swap volume.
With a team of eight full-time employees and two consultants, Monet competes with Payback, TwidPay and a few other global loyalty platforms.
The startup raised an angel round of $300,000 from various strategic angel investors across 2023 and 2024.
On future plans, Tandon says, “Our loyalty application ecosystem will likely expand to 500+ brands and over one million transactions by the end of 2024. There would also be synergistic product expansion towards payments and loyalty integrations.”
Startup
Swiggy IPO: Retail portion subscribed 84%, overall 35% shares allotted
Food delivery and quick commerce platform Swiggy’s Initial Public Offering (IPO) was subscribed only 35% on the second day of bidding as broader market indices slipped in red.
Sriharsha Majety-led Swiggy witnessed the quota reserved for employees being subscribed 1.15 times by the end of bidding on the second day. Retail investors subscribed to 84% of the shares.
According to data from the Bombay Stock Exchange (BSE), non-institutional investors purchased 14% of their allocated shares, and qualified institutional buyers’ (QIBs) part was booked at 28%.
As of the second day, Swiggy’s IPO received bids for 5.57 crore shares, amounting to 35% of the total issue size. The issue was subscribed 12% on day one.
Swiggy, which is set to list on Indian stock markets on November 13, initially aimed for a valuation of approximately $15 billion, but later updated its RHP to seek a valuation of around Rs 87,000 crore or about $11.3 billion at the upper price band.
“Swiggy’s decision to lower its valuation leaves some upside room for the investors, we still recommend an AVOID recommendation to this issue due to the “reported negative” cash flows and ongoing losses, alongside a slightly high valuation of 7.7x FY24 price-to-sales,” noted Aditya Birla Money in a research report dated Nov 4.
It raised nearly Rs 5,085 crore (about $605 million) from anchor investors, which included life insurance and mutual fund arms of HDFC, ICICI, and SBI. The anchor book, which witnessed participation from over 75 key domestic mutual funds, also saw bids from global mutual fund investors like Astrone Capital, Fidelity, and Blackrock.
Swiggy plans to raise close to Rs 11,700 crore in its IPO which will include fresh issue of 11.54 crore equity shares along with an offer for sale (OFS) of 17.51 crore equity share by existing stakeholders. It has set IPO price band at Rs 371- Rs 390.
Startup
Northern Arc secures $65M debt commitment for maiden climate fund
Northern Arc has raised $65 million in debt commitments for its maiden Climate Fund, through its fund management arm, Northern Arc Investments IFSC Trust.
The debt commitments include $50 million from the United States International Development Finance Corp (DFC) and $15 million from the official Development Bank of the Republic of Austria, OeEB, it said in a statement on Thursday.
The non-banking financial institution’s (NBFC) fund aims to address critical funding gaps of growth stage startups in the solar energy, e-mobility, sustainable agriculture, and circular economy spaces.
“The significant investment from DFC and OeEB reinforces our ongoing commitment to revolutionise climate finance and transform the financial landscape for all households and businesses in India. By channelling these funds into green projects across our focus sectors of MSME, affordable housing, vehicle finance, agriculture finance, microfinance, and consumer finance, we aim to create a cascading effect that promotes sustainable development,” said Ashish Mehrotra, Managing Director and CEO, Northern Arc.
In October, the company launched its performing credit AIF fund (Category II), ‘Finserv Fund’, through its subsidiary Northern Arc Investment Managers (NAIM).
The fund aims to raise a target corpus of Rs 1,500 crore, including a greenshoe option of Rs 500 crore.
Northern Arc has assets under management (AUM) worth Rs 15,121 crore through its balance sheets and active AIF funds, as of September 30. It is backed by investors such as Sumitomo Mitsui Banking Corporation, LeapFrog, and 360 ONE, among others.
Startup
PhysicsWallah’s losses widen FY24 as rising expenses overshadow 2.6X revenue growth
Edtech unicorn PhysicsWallah (PW) saw its losses widen significantly in FY 2023-24, fueled by a sharp rise in employee benefit costs and other expenditures, casting a shadow over a 2.6-fold increase in operating revenue.
The Noida-based company also revised its FY 2022-23 figures, now reporting a loss of Rs 84.1 crore, in contrast to the Rs 8.9 crore profit previously stated in its earlier consolidated financial statements.
The heavy losses come on the back of the edtech company’s rapid expansion over the past couple of years. PW, which initially focused on the test-prep segment, has rapidly diversified its educational offerings over the past few years to encompass everything—from school education to skills training—casting its learning net over a wide base of learners.
PW’s rapid expansion comes amid a turbulent period for BYJU’S, once the leading edtech platform and the poster child of the Indian startup ecosystem.
The Alakh Pandey-led firm reported a consolidated loss of Rs 1,131.3 crore in FY24, up 13.5X from Rs 84.1 crore recorded in the earlier fiscal period.
The reported losses were impacted by non-cash adjustments, such as Compulsorily Convertible Preference Shares (CCPS) amounting to Rs 756 crore, according to the company. This CCPS expense is recorded in relation to the buyback clause provided in the issued CCPS, based on the conversion of accounting standards from IGAAP to INDAS, it added.
After excluding the non-cash adjustment, the company’s actual cash losses come to approximately Rs 375 crore, up 4.4X.
The company had remained the only profitable edtech firm until FY22, while steadily growing its top line.
Its operating revenue surged 160.7%, touching Rs 1,940.4 crore in FY24 compared to Rs 744.3 crore in FY23, as per its recent consolidated financial statements.
The startup’s total income reached Rs 2,015.1 crore, up 160.8% increase year-on-year (YoY).
For context, BYJU’S surpassed the Rs 2,000 crore revenue mark in FY20 and Eruditus in FY23, while PW achieved this milestone in its fourth year of operations. BYJU’S was incorporated in 2011, Eruditus in 2010, and PW in 2020.
Meanwhile, the company’s expenses surged by 280.4% to Rs 3,279.1 crore in FY24 compared with Rs 862 crore in FY23.
The sharp rise in expenses was driven by employee benefits, the firm’s second-largest cost centre, which jumped to Rs 1,159 crore—a 180.9% YoY.
Its other expenses surged by 442.4% YoY to Rs 1,660 crore, including a significant increase in miscellaneous expenses, which rose by 755.9% to Rs 1,452.7 crore.
Interestingly, PW also reduced its advertising and promotional expenses by 39.9%, although these still accounted for the company’s second-largest expense, totalling Rs 37.3 crore in FY24 compared with Rs 62.1 crore in FY23.
PW has experienced impressive growth, however, sustainable growth and profitability are essential, and it must navigate its own challenges as it expands.
Earlier this year, PW Co-founder Prateek Maheshwari told YourStory that FY24 was the year of “growth,” while FY25 is the year of “sustainable growth,” as PW aims to return to a profitable path.
“We have bounced back this year, with the first two quarters being EBITDA profitable for the first time in our company’s history,” he added. EBITDA, or earnings before interest, taxes, depreciation and amortisation, is a measure of core operational efficiency.
While the profitability metric for FY25 cannot be determined due to the transition from I-GAAP to Ind-AS, this fiscal year is expected to be the highest in absolute EBITDA profitability since inception, according to Maheshwari.
I-GAAP (Indian Generally Accepted Accounting Principles) refers to the traditional accounting standards used in the country, while Ind-AS (Indian Accounting Standards) is a set of accounting standards aligned with IFRS (International Financial Reporting Standards) for greater transparency and consistency.
In September, PW raised $210 million in a Series B funding round led by investment firm Hornbill Capital, with a sizable participation from venture capital firm Lightspeed Venture Partners. This was a significant milestone given the scarcity of substantial deals in India’s edtech sector lately.
With the latest funding round, PW’s post-money valuation has soared to $2.8 billion, making it the third-most valued edtech firm, trailing only Unacademy ($3.4 billion) and Eruditus ($3.2 billion), based on their last valuations.
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