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How Finance With Sharan Is Taking Middle-Class Indians Toward Financial Freedom With The 1% Club

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The 1% Club initially started as a member-only educational platform for financial management

The startup’s key target demography is the rising middle class of the country and anybody who is making more than 5 Lakh per annum or living in a metro or a Tier II city

The 1% Club seems well poised to capture the Indian investment market with its holistic solutions that are aimed at making the common man rich

The personal finance situation of a common middle-class Indian is tougher than ever, and this is despite the country’s economy growing by leaps and bounds. According to an April 2023 report published by PwC, around 74% of Indians are concerned about their financial situation, as opposed to 50% globally. 

Further, the dilapidating situation of the financial health of Indians has resulted in 63% of Indian consumers cutting back on non-essential spending altogether, per the study.

So, who is to blame?

Well, for one, a sheer dearth of financial education is one of the most critical factors behind the current state of financial affairs of middle-class individuals in the country. Another factor worth noting is that qualified professionals are scarce in the realm of financial planning.

Noticing this key gap, finfluencer Sharan Hedge (aka Finance with Sharan) and Raghav Gupta (cofounder and CEO at Futurense Technology) founded The 1% Club in 2022 to help Indians become financially independent.

According to Hedge, there are merely 1,300 financial planners operating on a fixed fee model in India — and this is alarming for a country which is home to a big chunk of middle-class households and individuals.

Speaking with Inc42, Hedge said that the capacity of these professionals to assist individuals is limited, as they can only work with a select number of clients.

Further, the financial influencer said that even though there are 2 Lakh mutual fund distributors in the country, they are heavily reliant on commissions, and it has been seen that distributors prioritise their earnings over customer interest, compromising the entire investment journey of an individual.

“This is where The 1% Club comes into the picture. With our initiatives, we aim to offer cost-effective financial solutions to Indians. We have decided to take the Registered Investment Advisor (RIA) route, wherein we will collect a fee directly from the customer rather than charging a percentage of their investments. This approach will help prevent potential negative incentives for financial planners to promote high-commission products,” Hedge told Inc42.

The 1% Club initially started as a member-only educational platform for financial management. While the founders recognised that education was the basic step in guiding them, they also toiled to build a community that encouraged peer-to-peer learning and drew inspiration from the experiences of others.

“When someone talks to their CA, they don’t properly understand what they are saying, and they are not in a position to question them. This is a significant issue today. In India, financial literacy is around 24% compared to over 50% in the United States,” Gupta said.

Catering To The Aspiring Rich Class

According to Hedge, the startup’s key target demography is the rising middle class of the country and anybody who is making more than 5 Lakh per annum or living in a metro or a Tier II city.

The startup currently boasts users from over 100 cities. However, nearly 70% of its users reside in Tier I cities. The 1% Club’s user base primarily comprises the middle class or individuals who have recently begun their careers or have been employed for five to ten years but have yet to effectively manage their finances.

The ideal users of The 1% Club are the people who tend to earn a minimum annual income of 5 Lakh. However, on average, the current audience consists of around 30,000 individuals with an annual income ranging from INR 12-15 lakhs.

The 1% Club currently provides a lifetime membership for INR 16,999, the company’s sole revenue stream for now. Zerodha cofounder Nikhil Kamath-backed venture capital (VC) firm Gruhas recently invested INR 10 Cr ($1.2 Mn) in the startup.

Following the introduction of their fintech service, they anticipate additional revenue streams, with a focus on their financial planning service. The pricing structure for this service is still under consideration, potentially incorporating variations based on an individual’s net worth and income.

“We want to make middle-class Indians richer. The pathway to increased wealth narrows down to two fundamental methods: earning more income or optimising your investments. The focus currently revolves around enhancing investment strategies,” Hedge said.

While the cofounders of The 1% Club have plans to diversify into wealth-creation opportunities in the long term, they want to become the personal chief financial officers (CFOs) of as many Indian households as possible in the medium term.

Meanwhile, the founders’ ultimate mission is to revolutionise and democratise financial planning, ensuring mass availability in an industry where such solutions are scarce, and helping Indians attain financial freedom.

What’s On The Cards?

The 1% Club currently claims to have enlightened approximately 30,000 individuals with fundamental knowledge of financial planning. Now, the venture plans to foray into fintech services, provide products and launch offerings for more informed users.

The 1% Club will soon launch a personalised financial planning service for its users. This one-on-one service involves a dedicated human financial advisor, who will assess the user’s financial situation and goals to provide tailored advice on investment products, including mutual funds, government bonds, real estate, and debt funds.

Additionally, the cofounders also want to help individuals with insurance and tax planning to optimise cash flows and effective tax-saving strategies.

The 1% Club is in the advanced stages of seeking registration with the Securities and Exchange Board of India (SEBI) as a registered investment advisor (RIA) to elevate its credibility and regulatory compliance in the finance sector, the founders said.

Against the backdrop of India’s financial literacy crisis, with only 27% of adults meeting basic standards, the 1% Club enters an arena that demands a solution.

Even though competition arises from emerging startups like Piggy and MahaMoney, striving to enhance financial literacy, The 1% Club seems well poised to capture the Indian investment market with its holistic solutions aimed at making the common man rich.



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Byju’s partially pays March salaries, pending February payouts.

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Byju’s, a prominent player in the edtech industry, has encountered financial challenges resulting in delayed salary payments for its employees. As of April 20, the company has only disbursed a portion of March salaries, attributing the delay to a severe cash crunch. Despite earlier assurances from the company’s management that salaries for March would be paid by April 18, many mid-senior employees have reported receiving only 50% of their March salaries. Additionally, February salaries remain unpaid for a significant number of employees, further exacerbating the situation.

Founder and CEO, Byju Raveendran, has resorted to raising personal debt against his stakes in the company to facilitate salary payments. This underscores the severity of the financial challenges facing Byju’s and highlights the lengths to which Raveendran is willing to go to address the issue.

Employee testimonies reveal the extent of the salary delays, with one employee stating that they received only 50% of their March salary on April 20, with 80% of their February salary still pending. Another concerning aspect is the reported disparity between junior and senior employees, with junior staff receiving full salary payments while top management has gone without salaries for the past two months.

Byju’s has acknowledged the delay in salary payments but has not provided a detailed explanation for the situation. A company spokesperson declined to comment on queries from ET regarding the matter. In an email sent to employees on April 8, the management team expressed regret over the delay and attributed it to the inability to secure approval to access funds from a rights issue. The delay has been further compounded by actions from foreign investors, hindering the company’s access to necessary funds.

This revelation follows a previous report by ET on April 1, which highlighted Byju’s decision to delay salary payments due to constraints imposed by warring investors, limiting the company’s access to funds through a rights issue. The ongoing dispute with investors, including Dutch investor Prosus, has added to Byju’s financial woes and has led to further delays in resolving the issue.

In a separate development, Byju’s India chief executive, Arjun Mohan, announced his departure from the company in mid-April, just six months after assuming the role. This unexpected move prompted founder Byju Raveendran to take on the responsibility of overseeing day-to-day operations of the company’s India business, housed under Think & Learn, marking a significant shift in leadership.

Amidst these challenges, Byju’s is embroiled in a legal battle with a group of investors led by Prosus, who are seeking to block a rights issue and the removal of Byju Raveendran as CEO. The company has also initiated arbitration proceedings to address the dispute and find a resolution.

The rights issue undertaken by Byju’s is significant, as it is being offered at a staggering 99% discount to the company’s peak valuation of $22 billion. This steep discount has implications for investors who choose not to participate in the funding, potentially resulting in a significant dilution of their shareholding post-completion of the rights issue.

The unfolding events at Byju’s underscore the challenges facing the edtech giant as it navigates financial constraints, leadership transitions, and legal disputes. The company’s ability to address these issues effectively will determine its future trajectory and its ability to maintain its position in the competitive edtech landscape.

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Revolut India receives provisional approval for PPI license from RBI

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Revolut India, a neobank backed by Tiger Global and Softbank, has secured an in-principle approval from the Reserve Bank of India (RBI) for issuing Prepaid Payment Instruments (PPI), encompassing prepaid cards and wallets. CEO Paroma Chatterjee shared this development in a LinkedIn post on Friday. This approval complements Revolut India’s existing licenses from the RBI, which allow it to function as a Category-II Authorised Money Exchange Dealer (AD II), enabling the issuance of multi-currency forex cards and cross-border remittance services.

Chatterjee emphasized the significance of this milestone, highlighting the opportunity it presents to provide Indian consumers with both international and domestic payment solutions on a unified platform. Revolut, Europe’s largest neobank, entered the Indian market in 2021 with aspirations to disrupt the domestic payments sector. The RBI’s approval is expected to bolster Revolut’s position as a key player in this domain.

Prepaid Payment Instruments (PPIs) are payment tools that utilize stored monetary value, including digital wallets, smart cards, or vouchers, for transactions. RBI Governor Shaktikanta Das proposed on April 5, 2024, to allow PPIs to be linked through third-party UPI applications, enabling PPI holders to conduct UPI payments akin to bank account holders.

Chatterjee underscored Revolut’s commitment to full compliance with regulatory requirements, particularly in India, where the neobank has undertaken significant efforts to localize its global tech-stack to adhere to local regulations.

In an interview with ET BFSI, Chatterjee disclosed Revolut’s plans to introduce a comprehensive suite of digital-first money management services for all Indian customers. These services will enable users to manage their finances, including payments and remittances, both domestically and internationally.

The app, currently in use by employees, will be officially launched once the internal testing phase is completed, according to Chatterjee. She also revealed that there are over 175,000 prospective customers on Revolut India’s waitlist, indicating strong interest in the product.

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Postman buys Orbit to extend developer community reach.

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Postman, renowned as an API management platform tailored for enterprises, has recently made headlines with its acquisition of Orbit, a pivotal tool in the arsenal of developer companies for nurturing communities across a spectrum of platforms, including Discord, Slack, and GitHub. Although the specifics of the financial transaction remain undisclosed, Postman took to its blog to underline Orbit’s indispensable role in supporting major developer companies in fostering community management and fostering growth over the course of the past four years.

Within the ecosystem of Postman, the integration of Orbit is poised to be transformative, with the Orbit team set to assume a pivotal role in seamlessly embedding community-centric features into the fabric of the Postman Public API Network. This strategic move is aimed at catalyzing dynamic collaboration between content creators and end-users within the network. Postman, boasting a staggering valuation of $5.6 billion, stands as a stalwart in the realm of API collaboration platforms, serving a user base exceeding 30 million developers and 500,000 organizations.

Under the stewardship of Noah Schwartz, a recent addition to the Postman team hailing from Amazon Web Services, the Orbit team is primed to spearhead initiatives aimed at empowering API distributors to broaden the horizons of their communities, optimize API utilization, and solicit direct feedback from users entrenched within the network.

This integration is anticipated to embolden developers to unearth APIs tailored to their unique requirements and foster meaningful engagements with peers to extract maximum value from each API. However, as part of the transitionary phase, Orbit has outlined plans to gradually phase out its existing product and platform over the span of the next 90 days. Commencing July 11, all functionalities will be deactivated, with no provision for the creation of new users or workspaces.

Postman’s strategic maneuver comes on the heels of its triumphant fundraising endeavor in 2021, securing a whopping $225 million in funding. The fundraising round, spearheaded by Insight Partners, witnessed active participation from prominent entities such as Coatue, Bond Capital (helmed by Mary Meeker), and Battery Ventures.

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