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Qualcomm leans on ‘Generative AI’ with flagship Snapdragon phone and PC chips | Technology News

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Qualcomm on Tuesday announced its flagship Snapdragon 8 Gen 3 mobile processor and the Snapdragon X Elite chip, designed for the ‘generative AI’ era. During its Snapdragon Summit in Maui, Hawaii, the chip giant emphasised how its latest chipsets, which power premium Android smartphones and PCs, will place AI at the center of the mobile and computing experiences.

“We’re really entering the era of generative AI. It’s a new age,” Qualcomm CEO Cristiano Amon said during the Snapdragon Summit. “When we think about what that is driving, it’s going to lead to an unprecedented change in how we use these devices.”

The Snapdragon 8 Gen 3 will be the company’s first chipset that will run generative AI models on-device, similar to what Google has been doing with its Tensor 3 – the chipset that powers the latest Pixel 8 series. Qualcomm claims its latest mobile processor can generate an image using Stable Diffusion in under a second.

Qualcomm Both Microsoft and its PC makers such as HP and Lenovo have been eyeing power-efficient chips to better match Apple’s M-series processors. (Image credit: Anuj Bhatia/Indian Express)

Generative AI platforms like ChatGPT and DELL-E have largely been limited to browser windows on desktop computers. But with the Snapdragon 8 Gen 3, Qualcomm is incorporating Gen AI into its next-generation premium chip, which means artificial intelligence will be embedded at the core of the user experience. Smartphones have had some form of AI experience for a long time, but most of them were limited to tasks such as photo editing and improved autocorrect.

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Unlike most tech companies in the AI field, Qualcomm performs sophisticated processing on its devices instead of relying on the cloud, enabling new use cases on smartphones. During the event, the company demonstrated how Qualcomm will leverage Meta’s open-source Llama 2 models to enable an intelligent virtual assistant. Think of ChatGPT, but running “on a device” rather than “in the cloud.” Qualcomm clearly aims to position its processors designed to accelerate AI workloads, sending a message that large language models can run on phones instead of in large data centers. This approach not only has the potential to reduce the cost of running AI models but also to lead to the development of better AI-driven applications designed to run on modern-day smartphones.

“What is fascinating is that we’ve seen exponential growth in use cases,” he continued. “When we start thinking about the role of AI on devices, I would say that about twelve months ago, we had people mentioning just one or two use cases. Now, we can see hundreds of use cases.”

As the smartphone market softens, Qualcomm is betting on AI to supercharge sales of high-end smartphones, a move that will benefit both the chipset maker and its OEMs, such as Xiaomi and OnePlus. “Qualcomm sees AI, including on-device generative AI, as a key differentiator,” says Jon Erensen, Senior Director Analyst at Gartner.

“AI capability is likely to be front and center, but it is not new to Qualcomm,” Geoff Blaber, Chief Executive of CCS Insight, a tech consultancy, adds. The chip maker is assembling the pieces to enable large language models to run locally on the device and unlock the next wave of AI-led experiences. These won’t be possible using the cloud alone due to cost and performance, so having the capability in the device is critical.”

Qualcomm Upcoming high-end Android phones from companies such as Xiaomi, Asus, Sony and OnePlus will be powered by Qualcomm’s Snapdragon 8 Gen 3 chipset. (Image credit: Anuj Bhatia/Indian Express)

But Qualcomm’s ambitions are far beyond making mobile chips. The company now wants to dominate PCs as well and for that, it is launching a processor which it says outpaces the fastest laptop chips from Apple and Intel.  The new chip, dubbed the Snapdragon Elite X, uses the technology from the company’s $1.4 billion acquisition of Nuvia, which was started by former Apple engineers.

Based on ARM, Qualcomm plans to have computers running its new chips available to buy starting in the middle of next year. HP and Lenovo are among the first wave of PC makers to ship PCs with the Snapdragon Elite X processor.

The Elite X can dual-core boost up to 4.3GHz, and it delivers up to twice the performance over competing Intel i7 10-core and 12-core processor-powered laptops while consuming a third of the power, outpacing its 14-core i7. Qualcomm says the Snapdragon X Elite can locally run AI models with up to 13 billion parameters without needing to rely on AI processing in the cloud.

The company showed a graph stating that Qualcomm’s new PC chip outperformed Apple’s M2 and Intel’s i9-13980HX silicon in single-threaded CPU performance, and matched their peak performance at 30 per cent and 70 per cent less power, respectively. In fact, the Elite X chip is capable of a 50 per cent faster peak multithreaded CPU performance over the Apple M2 chip. “There is a new sheriff in town,” Qualcomm CEO Cristiano Amon said, announcing the Snapdragon X Elite.

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The announcement of Qualcomm’s increased focus on the PC market comes at a time when Nvidia and AMD are reportedly developing ARM-based chips for release as soon as 2025. The PC market has traditionally been dominated by Intel and AMD, but Qualcomm and Nvidia entering the PC chip market could represent an interesting development.

“Qualcomm has a long way to go in the PC market but it has focus and is building its understanding of what success will require. It has a deep strategic partnership with Microsoft which is a significant asset,” Blaber added.

The writer is in Maui, Hawaii on the invite of Qualcomm India. 

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Circle to Search: Share part of your screen!

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According to recent reports, Circle to Search, a feature introduced with the Samsung Galaxy S24 series in January 2024, might soon undergo an upgrade. Initially allowing users to copy text from selected areas, it’s now rumored to include the capability to capture and share screenshots of specific screen sections.

This enhanced functionality, observed in the latest version of Circle to Search, enables users to not only copy text but also capture and share screen images. A video shared by a tipster on X showcased this update, revealing new options of Copy and Share upon selecting an area. Even adjustments to the selected region don’t remove these options, ensuring a seamless experience. Users can either copy the image to the clipboard for further editing or share it directly through various apps.

Previously, the visual lookup feature solely facilitated text copying. While Android devices offer a three-finger swipe-down gesture for quick screenshots, it captures the entire screen, necessitating subsequent cropping. This new functionality streamlines the process, allowing users to select and share specific screen sections in just two steps.

Interestingly, Google recently addressed concerns about accidental activations of Circle to Search in a podcast featuring its developers. They acknowledged the issue and assured users of an impending fix. This indicates ongoing efforts to refine the feature for a smoother user experience.

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Discounted OnePlus Nord CE 3 price in India: Check it out!

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The OnePlus Nord CE 3 has recently undergone another price reduction in India, marking a significant update for potential buyers. Initially introduced to the Indian market in June 2023, this smartphone received its first price adjustment in November of the same year. The base variant, featuring 8GB of RAM and 128GB of internal storage, was notably listed at a price Rs. 2,000 lower than its launch price, signaling OnePlus’s commitment to providing competitive pricing to its customers.

The OnePlus Nord CE 3 is powered by an octa-core Qualcomm Snapdragon chipset and ships with the Android 13-based operating system. It boasts a triple rear camera setup, enhancing its photography capabilities, and supports SuperVOOC charging, ensuring rapid replenishment of its battery. The inclusion of these features positions the Nord CE 3 as a compelling option for smartphone enthusiasts seeking a balance between performance, affordability, and innovation.

The recent unveiling of the OnePlus Nord CE 4 in India marks the continuation of OnePlus’s commitment to delivering cutting-edge technology to its users. Serving as the successor to the Nord CE 3, the Nord CE 4 is expected to build upon the strengths of its predecessor while introducing new enhancements and features to further elevate the user experience.

When considering the revised pricing of the OnePlus Nord CE 3, it’s evident that OnePlus aims to make its devices more accessible to a wider audience. The reduction in price, particularly on platforms like Amazon and the OnePlus India website, presents an opportunity for consumers to acquire a high-quality smartphone at a more affordable rate.

Let’s delve deeper into the specifications and features of the OnePlus Nord CE 3 to understand its capabilities and appeal to potential buyers.

OnePlus Nord CE 3 Price in India (Revised)

The base variant of the OnePlus Nord CE 3, featuring 8GB of RAM and 128GB of internal storage, was initially launched in India at Rs. 26,999. Following its first price cut in November, the price was reduced to Rs. 24,999. Now, the same variant is available on Amazon at Rs. 22,990, representing a Rs. 2,009 reduction from its previous price. Furthermore, customers can benefit from an additional flat Rs. 2,000 instant discount on ICICI and HDFC Bank cards, bringing the effective price down to Rs. 20,990.

On the OnePlus India website, the 8GB + 128GB variant is priced at Rs. 22,999, marking a Rs. 2,000 decrease from the November price of Rs. 24,999. It is worth noting that this discount is exclusively applicable to the 128GB model, as the higher-end 256GB variant is currently listed as out of stock.

OnePlus Nord CE 3 Specifications and Features

Display:

The OnePlus Nord CE 3 boasts a 6.7-inch full-HD+ fluid AMOLED display with a resolution of 1,080 x 2,412 pixels. With a refresh rate of up to 120Hz, users can enjoy smooth and fluid visuals, enhancing their overall viewing experience.

Processor and Performance:

Powered by the Qualcomm Snapdragon 782G SoC, the OnePlus Nord CE 3 delivers robust performance and efficient multitasking capabilities. With up to 12GB of RAM and up to 256GB of onboard storage, users can seamlessly navigate between apps and store their multimedia content with ease.

Operating System:

The smartphone ships with Android 13-based OxygenOS 13.1, providing users with a clean and intuitive user interface coupled with a plethora of customization options. OxygenOS is known for its smooth performance and timely software updates, ensuring that users stay up-to-date with the latest features and security patches.

Camera:

The OnePlus Nord CE 3 features a versatile camera setup, comprising a 50-megapixel primary sensor with optical image stabilization (OIS) and electronic image stabilization (EIS) support. Accompanying this primary sensor is an 8-megapixel sensor with an ultra-wide-angle lens and a 2-megapixel macro shooter, allowing users to capture a wide range of subjects with stunning detail and clarity. On the front, the device houses a 16-megapixel sensor for high-quality selfies and video calls.

Battery and Charging:

Equipped with a robust 5,000mAh battery, the OnePlus Nord CE 3 offers ample battery life to power through a full day of usage. Additionally, the device supports 80W wired SuperVOOC charging, enabling users to quickly replenish the battery and minimize downtime.

Connectivity:

The OnePlus Nord CE 3 supports a comprehensive range of connectivity options, including 5G, 4G LTE, Wi-Fi, Bluetooth 5.2, NFC, GPS, and USB Type-C. Whether it’s streaming multimedia content, browsing the web, or staying connected with friends and family, users can rely on the Nord CE 3 to deliver seamless connectivity and performance.

Security:

For enhanced security, the OnePlus Nord CE 3 features an in-display fingerprint sensor, allowing users to conveniently unlock their device with a simple touch. This biometric authentication method adds an extra layer of protection to safeguard sensitive data and personal information.

Conclusion

In conclusion, the OnePlus Nord CE 3 offers a compelling combination of performance, affordability, and innovation, making it an attractive choice for smartphone enthusiasts in India. With its recent price reduction and competitive specifications, the Nord CE 3 presents a compelling value proposition for consumers seeking a high-quality smartphone experience without breaking the bank. As OnePlus continues to innovate and introduce new features with each iteration, the Nord CE 3 stands as a testament to the company’s commitment to delivering exceptional devices tailored to the needs of its users.

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Namma Yatri launches cab service in Bengaluru

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In its largest market, Bengaluru, ride-hailing company Namma Yatri has expanded its services to include cab-hailing, marking a significant shift from its previous focus on auto rickshaws. Namma Yatri, known for pioneering a daily subscription model as opposed to the commission-based model utilized by competitors like Ola and Uber, had initially concentrated on auto rickshaws in Bengaluru. However, it now features a distinct section on its app dedicated to booking cabs in the city. Additionally, Namma Yatri already provides cab rides in Kochi and Kolkata.

The decision to venture into cab services follows Namma Yatri’s separation from its former parent company, Justpay, and comes on the heels of a reported expansion plan announced on April 1st. The move also aligns with the broader trend observed in the industry, as both Ola and Uber have recently introduced subscription-based plans for auto-rickshaw drivers on their platforms. This strategic shift towards subscription-based models, akin to Namma Yatri’s approach, as well as that of Rapido, highlights a growing preference within the industry for alternative pricing structures beyond traditional booking fees or commissions.

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