Startup Stories
How SocialBoat Is Harnessing Generative AI To Help Women Take Control of Their Menstrual Health
Founded in 2022, SocialBoat is betting on AI to cater to problems related to menstrual health, PCOS, and thyroid, among others
Leveraging OpenAI’s GPT tool, SocialBoat has developed an AI chatbot named Sakhi, which the founders describe as the first generative AI for women’s health
Given that the women’s health space is highly competitive, SocialBoat will need to bring more features to stay relevant to its users in a market that is projected to reach $4 Bn by 2024
The rise of generative AI has brought forth new opportunities for innovation on a global scale, including its integration into our healthcare system. In addition to its applications in chatbots, personalised assistants, and ecommerce, AI’s positive impact can be seen in our daily lives.
At a time when so many market-disrupting innovations are happening, two visionary founders from Gurugram are utilising generative AI to improve the lives of women with PCOS and PCOD.
As per a Statista report, about 16% of women between the ages of 20 and 29 years suffered from polycystic ovary syndrome (PCOS) in 2020.
To provide effective solutions for women dealing with the hormonal imbalance of PCOS/PCOD, a Gurugram-based startup is developing an AI-led product. And at the helm of this mission are Swapnil Vats and Rahul Jain, both second-time entrepreneurs, who have created SocialBoat, a menstrual wellness startup to help women align their lifestyles with their menstrual cycles.
Founded in 2022, SocialBoat is betting on AI to cater to problems related to menstrual health, PCOS, and thyroid, among others. The founders are building this product leveraging the power of Open AI’s ChatGPT 3.5.
According to the founders, around 300 Mn women are in menstruation phases in India, and among them, close to 90-100 Mn show symptoms of PCOS.
“But what we are doing around it is not enough. Currently, health and fitness programmes also don’t cater to these problems. Moreover, women do not have access to the right kind of information and knowledge around this,” Vats said.
In January this year, the founders raised $200K in an angel funding round led by Plan B Capital. Abhijit Kane of Postman, Videt Jaiswal of Airblack, OfBusiness’ Bhuvan Gupta, and Prateek Sharma of AheadVC, among others, also participated in the round.
Femtech Gets A Generative AI Tweak
Leveraging OpenAI’s GPT tool, SocialBoat has developed an AI chatbot named Sakhi, which the founders proudly describe as the first generative AI for menstrual health. Sakhi is designed to provide immediate answers to queries concerning menstrual health and is accessible in 20 Indian languages.
While there are several platforms that offer information on such topics, Sakhi stands out by providing personalised recommendations based on user-provided information within the app.
When users sign up on SocialBoat, they are prompted to answer several questions regarding their body weight, height, period information (such as cycle date and duration), presence of PCOS symptoms, and workout habits. With this information, the chatbot delivers personalised answers tailored to the individual user’s lifestyle.
To build this solution, SocialBoat is incorporating a memory layer into the GPT tool. While the GPT tool itself provides access to historical data on menstruation and PCOS, the additional memory layer created by SocialBoat adds valuable context to enhance its functionality.
“All that information we get from users and we create a context based on that, and provide it to GPT. Context gets updated as users use the app more. Hence, our GPT gets more and more accurate,” Jain said.
What’s In SocialBoat’s Business Model
While the app provides AI-led free diet and fitness solutions to users, it also consists of premium subscription plans, which connect users with gynaecologists, dieticians, and yoga trainers.
SocialBoat has three subscription plans — monthly, quarterly and annual, which are priced at INR 3,000, INR 5,000, and INR 9,000, respectively. The startup, which targets users from Tier 1 cities, currently has a free to paid user conversion rate of 5% to 8%. The founders are looking to scale this rate to 20% by adding more human-led programmes.
As claimed by Vats, the startup is focussing on its unit economics from the beginning by targeting a lower customer acquisition cost (CAC) against lower average revenue per user. Currently, SocialBoat’s CAC per user is zero on the back of organic growth. However, this cost is expected to go up to INR 1,000 once the startup begins marketing its product. As the average revenue per user is at INR 4,600, the founders feel optimistic that the venture will remain profitable going forward as well.
In future, the startup may look at placing ads and brand partnerships on AI-led free models. Moreover, as it is training its model with more data, SocialBoat may also look at adding more services, such as predictive diagnosis, to diversify its revenue streams.
Operating In The Highly Competitive Femtech Space
The startup is trying to build an impact in a segment where several startups are proliferating. Recently, there has been a noticeable rise in women’s awareness of their health, leading to a growing trend of constant tracking and monitoring of their health, lifestyle, and exercise routines using technology.
Capitalising on this trend, numerous health-focussed startups have emerged, providing guidance and support to women in their pursuit of a healthy lifestyle.
Although the founders count startups such as Veera Health, Proactive For Her, and Ava, among others, as their competitors, which too are focussed on PCOD, menstrual health, and women’s health, SocialBoat is trying to cause disruption with its AI-based offering. According to Vats, unlike other apps in the market, SocialBoat plans are synced with the user’s menstrual cycle.
Given that the women’s health space is highly competitive, SocialBoat will need to bring more diverse features to stay relevant to its users. The more generative AI becomes mainstream, there are high chances for other startups to bring such AI-led recommendations in a market that is projected to reach $4 Bn by 2024.
Startup Stories
Byju’s partially pays March salaries, pending February payouts.
Byju’s, a prominent player in the edtech industry, has encountered financial challenges resulting in delayed salary payments for its employees. As of April 20, the company has only disbursed a portion of March salaries, attributing the delay to a severe cash crunch. Despite earlier assurances from the company’s management that salaries for March would be paid by April 18, many mid-senior employees have reported receiving only 50% of their March salaries. Additionally, February salaries remain unpaid for a significant number of employees, further exacerbating the situation.
Founder and CEO, Byju Raveendran, has resorted to raising personal debt against his stakes in the company to facilitate salary payments. This underscores the severity of the financial challenges facing Byju’s and highlights the lengths to which Raveendran is willing to go to address the issue.
Employee testimonies reveal the extent of the salary delays, with one employee stating that they received only 50% of their March salary on April 20, with 80% of their February salary still pending. Another concerning aspect is the reported disparity between junior and senior employees, with junior staff receiving full salary payments while top management has gone without salaries for the past two months.
Byju’s has acknowledged the delay in salary payments but has not provided a detailed explanation for the situation. A company spokesperson declined to comment on queries from ET regarding the matter. In an email sent to employees on April 8, the management team expressed regret over the delay and attributed it to the inability to secure approval to access funds from a rights issue. The delay has been further compounded by actions from foreign investors, hindering the company’s access to necessary funds.
This revelation follows a previous report by ET on April 1, which highlighted Byju’s decision to delay salary payments due to constraints imposed by warring investors, limiting the company’s access to funds through a rights issue. The ongoing dispute with investors, including Dutch investor Prosus, has added to Byju’s financial woes and has led to further delays in resolving the issue.
In a separate development, Byju’s India chief executive, Arjun Mohan, announced his departure from the company in mid-April, just six months after assuming the role. This unexpected move prompted founder Byju Raveendran to take on the responsibility of overseeing day-to-day operations of the company’s India business, housed under Think & Learn, marking a significant shift in leadership.
Amidst these challenges, Byju’s is embroiled in a legal battle with a group of investors led by Prosus, who are seeking to block a rights issue and the removal of Byju Raveendran as CEO. The company has also initiated arbitration proceedings to address the dispute and find a resolution.
The rights issue undertaken by Byju’s is significant, as it is being offered at a staggering 99% discount to the company’s peak valuation of $22 billion. This steep discount has implications for investors who choose not to participate in the funding, potentially resulting in a significant dilution of their shareholding post-completion of the rights issue.
The unfolding events at Byju’s underscore the challenges facing the edtech giant as it navigates financial constraints, leadership transitions, and legal disputes. The company’s ability to address these issues effectively will determine its future trajectory and its ability to maintain its position in the competitive edtech landscape.
Startup Stories
Revolut India receives provisional approval for PPI license from RBI
Revolut India, a neobank backed by Tiger Global and Softbank, has secured an in-principle approval from the Reserve Bank of India (RBI) for issuing Prepaid Payment Instruments (PPI), encompassing prepaid cards and wallets. CEO Paroma Chatterjee shared this development in a LinkedIn post on Friday. This approval complements Revolut India’s existing licenses from the RBI, which allow it to function as a Category-II Authorised Money Exchange Dealer (AD II), enabling the issuance of multi-currency forex cards and cross-border remittance services.
Chatterjee emphasized the significance of this milestone, highlighting the opportunity it presents to provide Indian consumers with both international and domestic payment solutions on a unified platform. Revolut, Europe’s largest neobank, entered the Indian market in 2021 with aspirations to disrupt the domestic payments sector. The RBI’s approval is expected to bolster Revolut’s position as a key player in this domain.
Prepaid Payment Instruments (PPIs) are payment tools that utilize stored monetary value, including digital wallets, smart cards, or vouchers, for transactions. RBI Governor Shaktikanta Das proposed on April 5, 2024, to allow PPIs to be linked through third-party UPI applications, enabling PPI holders to conduct UPI payments akin to bank account holders.
Chatterjee underscored Revolut’s commitment to full compliance with regulatory requirements, particularly in India, where the neobank has undertaken significant efforts to localize its global tech-stack to adhere to local regulations.
In an interview with ET BFSI, Chatterjee disclosed Revolut’s plans to introduce a comprehensive suite of digital-first money management services for all Indian customers. These services will enable users to manage their finances, including payments and remittances, both domestically and internationally.
The app, currently in use by employees, will be officially launched once the internal testing phase is completed, according to Chatterjee. She also revealed that there are over 175,000 prospective customers on Revolut India’s waitlist, indicating strong interest in the product.
Startup Stories
Postman buys Orbit to extend developer community reach.
Postman, renowned as an API management platform tailored for enterprises, has recently made headlines with its acquisition of Orbit, a pivotal tool in the arsenal of developer companies for nurturing communities across a spectrum of platforms, including Discord, Slack, and GitHub. Although the specifics of the financial transaction remain undisclosed, Postman took to its blog to underline Orbit’s indispensable role in supporting major developer companies in fostering community management and fostering growth over the course of the past four years.
Within the ecosystem of Postman, the integration of Orbit is poised to be transformative, with the Orbit team set to assume a pivotal role in seamlessly embedding community-centric features into the fabric of the Postman Public API Network. This strategic move is aimed at catalyzing dynamic collaboration between content creators and end-users within the network. Postman, boasting a staggering valuation of $5.6 billion, stands as a stalwart in the realm of API collaboration platforms, serving a user base exceeding 30 million developers and 500,000 organizations.
Under the stewardship of Noah Schwartz, a recent addition to the Postman team hailing from Amazon Web Services, the Orbit team is primed to spearhead initiatives aimed at empowering API distributors to broaden the horizons of their communities, optimize API utilization, and solicit direct feedback from users entrenched within the network.
This integration is anticipated to embolden developers to unearth APIs tailored to their unique requirements and foster meaningful engagements with peers to extract maximum value from each API. However, as part of the transitionary phase, Orbit has outlined plans to gradually phase out its existing product and platform over the span of the next 90 days. Commencing July 11, all functionalities will be deactivated, with no provision for the creation of new users or workspaces.
Postman’s strategic maneuver comes on the heels of its triumphant fundraising endeavor in 2021, securing a whopping $225 million in funding. The fundraising round, spearheaded by Insight Partners, witnessed active participation from prominent entities such as Coatue, Bond Capital (helmed by Mary Meeker), and Battery Ventures.
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