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5 Free Online Tools You Can Count On To Fastrack The Launch Of Your Ecommerce Venture

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It is a big move for anyone to launch a new venture, given the practical difficulties that come in the way of developing the idea into a concept, and finally into a feasible business model. If you too have been planning to start an ecommerce venture, remember that the internet can came to your rescue and minimize the cost, time and effort in launching the venture.

There are many online tools available across domains, such as marketing, finance or legal that can make things easier for you. Here are 5 such tools that you can count on when launching your very own ecommerce startup:

Building the Online Store

If you are an ecommerce venture, building your website is the first and foremost task. Although there are plenty of website builders out there, but Wix can be your quick-fix, since it’s a free website builder. It offers various customizable HTML templates and offers a simple drag and drop website builder. You can even build your online store using the free tool, TicTail, that doesn’t charge any monthly fees or additional check out fees. If you are looking for a nice logo for your startup then go for LogoGarden’s free logo makers. You can design your own logo there by choosing from a plethora of shapes and symbol options, adding the required text and picking up the colour combination of your choice. In case you are looking to create your company’s App for free, your search ends at Yapp. You will be able to create your company’s app in just a few minutes.

Payment Gateway

Choosing the right payment gateway can be a humungous task for any entrepreneur because most banks normally charge an exorbitant fee for their payment gateways, and when you are just starting, it’s difficult to spend that kind of money. But you cannot do away with credit card payments because that is a preferred mode of payment for most customers. You could try out free payment gateway tool – Payzo, which is a boon for entrepreneurs. You just need to fill in the details of your company and you are good to go.

Live chatting

We all know how important it is to engage with our online visitors. This is why live help or live chat is a must-have feature on any ecommerce site. Through Zopim you will get a sleek widget on your website that allows you to chat with your visitors. Another tool, Olark, also offers a live one-on-one chat mechanism with your online visitors. Setting this tool on your site is quite simple and there is a free subscription package, especially for entrepreneurs.

Marketing

We understand the importance of online marketing for ecommerce ventures. After all it helps connect you with your target audience easily. Right from finding new customers to engaging old ones, email marketing comes handy. With the help of email marketing solution MailChimp, you can not only design email newsletters, share them on social networks and integrate it with the services you already use, you can also send 12,000 to 12,500 emails per month for free. Another marketing solution called Mad Mimi also allows you to prepare your promotional campaigns and send upto 12,500 free emails per month. Use RefreshBox for free to create your own curated newsletters that current and potential customers can sign up for. You can also use Hootsuite, a social relationship platform that will let your startup execute your social media strategy across various platforms.

Accounting tools

This is something every entrepreneur will need, because when you are setting up your own venture, you need to be careful about the spending and managing your finances well. Free Accounting tool, Wave, offers everything that you will need manage your expenses and invoicing. One can manage, track, and categorize their travel expenses from your iPhone, using Trippeo. You can monitor your expenses in real time after you connect the tool with your credit card. What’s interesting is that you can also create a report from it that you can submit to your accounts team or anyone asking for it. In case you want to keep all your receipts organized, use OneReceipt that can pull and store all your receipts.

Conclusion

The afore said online resources that are tried and tested and available for free can be vital in fastracking your progress and helping you achieve your dreams sooner than you thought.



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E-commerce

Blinkit delivers Lenskart products in 10 mins.

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In an announcement on Friday, Albinder Dhindsa, the founder of Blinkit, revealed that the quick commerce firm, owned by Zomato, will now offer delivery of eyewear products from Lenskart in under 10 minutes. This partnership allows Blinkit customers to access Lenskart.com products swiftly, initially focusing on sunglasses and Lenskart’s Hustlr range, which includes computer glasses. Dhindsa expressed curiosity about the evolution of the Hustlr brand over time.

The expansion of quick commerce services beyond groceries is evident as various categories such as beauty, toys, health, and electronics witness significant sales growth on such platforms. For instance, Arindam Paul, a founding member and CBO at Atomberg, recently shared on LinkedIn that the company has started selling its products on a quick commerce platform, maintaining the same prices as offered on other e-commerce platforms.

Additionally, Blinkit recently announced its availability of PlayStation 5 on its platform. Dhindsa noted that Blinkit customers in Delhi NCR, Mumbai, and Bengaluru can now have the all-new PlayStation 5 Slim editions and controllers delivered within 10 minutes. However, due to high demand, the product quickly went out of stock within a week of its launch. Dhindsa reassured customers on LinkedIn that the company is actively working on restocking PlayStation 5 units at its stores to meet demand.

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Amazon collaborates with neighborhood stores to offer community New Year items.

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In Kolkata, approximately 15,000 local shops spanning across Bengal have partnered with Amazon India to provide a diverse range of items essential for various community New Year celebrations. These items include fresh flowers, rangoli, and puja essentials necessary for rituals during festivities such as Poila Baisakh, Ugadi, Gudi Padwa, Bohag Bihu, and others.

Furthermore, not only shops specializing in traditional festival items, but also those selling home furnishings, kitchen appliances, personal care products, computers, and peripherals have joined Amazon for this occasion. The collaboration aims to cater to the diverse needs of customers during the New Year celebrations of different communities.

These local partner shops of the e-commerce giant are situated in prominent locations across Kolkata, Howrah, Durgapur, Nadia, Hooghly, and Kharagpur. Abhishek Jain, the head of local shops at Amazon India, assured that orders placed would be promptly delivered to customers.

The festivals such as Poila Baisakh, Ugadi, Gudi Padwa, Bohag Bihu, Maha Vishubha, and Sankranti are celebrated with great fervor in various regions. In Bengal, these New Year festivals are embraced by the respective communities residing in the state.

Jain further elaborated that this year, nearly 4,700 sellers are offering approximately 60,000 festival-themed products across India through Amazon’s platform. The company anticipates an increase in the number of sellers partnering with them, thereby enhancing the variety and accessibility of festival-related products for customers nationwide.

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Indiamart shakes up management, names new CFO, CIO.

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Indiamart, a prominent B2B e-commerce platform, has announced the appointment of Jitin Diwan as its new Chief Financial Officer (CFO), effective May 15, according to a regulatory filing on Monday. Diwan brings over 17 years of experience to his new role, having previously served as the Head of Finance (Vice President) at Upstox Securities and holding positions at companies like Amazon India, Bharti Airtel Limited, and Vodafone.

Diwan will succeed Prateek Chandra, the current CFO, who will transition into a new role within the company as Chief Strategy Officer starting June 15.

The filing also revealed Indiamart’s recent investments totaling Rs 1100 Cr in pursuing inorganic growth opportunities across B2B, Fintech, Logistics, and business SAAS sectors. It mentioned acquisitions of Busy Infotech and Livekeeping Technologies, along with multiple minority investments. To further nurture and grow these investee companies while exploring organic and inorganic growth opportunities, Indiamart has created the new role of Chief Strategy Officer.

Furthermore, Indiamart has appointed Nikhil S. Prabhakar as its Chief Information Officer. Prabhakar, with over 13 years of experience, brings expertise in business management, sales management, product management, and leadership. Before joining Indiamart, he was associated with companies like Pristyn Care, Ola Financial Services, and Bharti Airtel.

In addition to these appointments, Dinesh Chandra Agarwal has been re-appointed as the Managing Director and CEO for a term of 5 years, effective from January 8, 2025.

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